How CVBs can connect you with thought leadership and high-leve content to enrich your meeting's programming.

2. Our Panelist
Melissa A. Riley
Vice President
Convention Sales
and Services
Destination DC
Rob Hampton
Senior Vice President
Convention Sales and
Services
Visit Seattle

3. Our Webinar Road Map
Prepare for the
conversation
Reach into the local
knowledge hubs and
intellectual capital of
the community
Use your CVB as
the conduit and
connector to
differentiate your
meeting experience

4. Don’t wait until the sun sets to integrate all the
city has to offer into your meeting or event.

5. What is intellectual capital or a knowledge network?

6. Intellectual Capital
or
Knowledge Networks
work or invention
as a result of creativity/innovation
belonging to a particular individual,
organization, or community.
universities
arts and
sciences
government
entrepreneurs
award
winners

7. Exciting news from your meeting
destination!! You can integrate
local knowledge networks and
intellectual capital into your
meeting programming to create a
unique and authentic experience.
We can’t wait to show you how!
Your CVB Sales, Services and
Marketing Professionals
Meeting Professional
Competitive Differentiator

8. “Visit Seattle embodies the
spirit of innovation and is
willing to take risks.”
Kati Quigley, CMP
Senior Director,
Community Marketing
Microsoft
“I really know something
impacted me when I can’t wait
to share it with others.”
Jim Goodman
Vice President, Conferences and
Continuing Education
American Dental Association

9. EIF Media Coverage
Online reach of 270,000

10. Things to consider if you want to
tap into destination assets:
 Begin with a conversation not a Google search
 Be open to something new
 Start in the bid process to look beyond rates, dates, space
 Ask about Ambassador Programs
 Ask about key industries and business clusters

11. To mine destination intelligence
for my meeting…
What tangible resources are available
from the CVB to assist?
What information do I share?
What questions do I ask??

12.  Help the CVB understand your attendee profile
 Talk about the goals of the organization and the
meeting
 Share the top trending/hot topics your attendees are
talking about
 Discuss session content and key topics
 Reveal the baseline of your budget
 Don’t just bring in speakers/go out into the
community to get education
 Be prepared to have your marketing support the
offerings
 Develop collateral, editorial, microsites and
integrate social media to convey rich meeting
content mined from the destination

14. FIND
YOUR
CVB
EXPERT
HERE

15. Keep in Touch
Web
www.empowermint.com
LinkedIn
Destinations International: Network for CVBs and Meeting Professionals
Email
contactus@empowermint.com
Blog
blog.empowermint.com