Knowledge Gateway Learning Webinar on Storytelling delivered in collaboration with One Global Economy.

1. Learning Webinar Series
Storytelling: using your story to inspire a movement for
progress
Knowledge Gateway in collaboration with One Global Economy

2. Objectives
Provide Knowledge Gateway members an opportunity to learn
how to effectively tell their stories for advocacy purposes.
After this webinar Knowledge Gateway members are
encouraged to tell their stories through:
1. Knowledge Library (where stories and video clips can
be uploaded under ‘document type’ Advocacy and
Women’s Stories)
2. Photo contests focusing on women’s economic
empowerment (upcoming)
3. Blog (upcoming)

3. Housekeeping
• We would love to get your feedback and comments. If you have any
questions or comments during the presentation send them through the
chat box.
• If you would like to speak during the Question and Answer session,
please raise the hand sign on your dashboard. The moderator will then
unmute your microphone when it is your turn to speak.
• After the presentation, please take the time to fill out our short evaluation
survey.
• If you encounter any technical difficulties during this webinar, please
send an email to: knowledge.gateway@unwomen.org

4. Speakers:
Moustafa Mourad, President and Founder, One
Global Economy
Elizabeth Kountze, Director of Partnerships
Moderated by Anna Falth, Manager, Knowledge
Gateway for Women’s Economic Empowerment

5. Storytelling
(Improve your writing, speaking and the reach of your
message)

6. Story: Purpose
Elements of a Strong Story
Beginning, Middle, End
Message
Theme
Tone
Setting
Characters
Title that engages
Hooks

7. Elements
Organizing
Tone
Characters
Setting
Overarching Narrative
Show vs. Tell
Humanity
G
Storytelling Improves Your Writing

8. G
Storytelling Improves Your Blog
- Share your own story
- Connecting with your readers & participants
- Organizing entries
- Sharing others’ stories
- Have fun!

9. Networked story telling Story sharing
 Expanding choices
 Empowering individuals & households
 Linking individuals & their stories to markets
Digital Storytelling

10. G
Digital Storytelling: Photo
“There is only you and your camera. The limitations in your
photography are in yourself, for what we see is what we are.”
- Ernst Haas
Photo editing sites/aps:
- Instagram
- FrameTastic
- LINE Camera
Photo credit: UN Photo

11. G
https://www.youtube.com/watch?v=3gTLfIBf7n0&feature=youtu.be
Soccket : Power soccer ball
https://www.youtube.com/watch?v=u5gqoYkL8To
USAID’s Powering Agriculture Grand Challenge:
https://www.youtube.com/watch?v=uDlM_lbByLE
An Egyptian handbag manufacturer’s story:
Digital Storytelling - Video

12. G
What is the difference between story and narrative?
Story: Us and them, narrative is typically “We”
Story: Beginning, middle, and end- Narrative is in process.
So we, together, fulfill the narrative.
So audiences become communities working together toward a common
goal.
That’s how story fits into a larger campaign to build a movement.
Learn more in our Community Connectors digital literacy module on
creating a media campaign: http://ccg.runckc.org/home/media-
literacy/session-17-creating-a-media-campaign
Narrative

13. G
Sharing on Social Media

14. Importance of Local Stories, Voices & Content
G
Creating Opportunities for people to
share their stories:
The Beehive
Combines ‘Global Best Practices’ with
localized content for a meaningful
experience.
 Written by local people,
 Accessible to individuals with a
maximum of 4th Grade education in
their language.
Interact with community portal &
Facebook pages(Jordan.thebeehive.org)

15. Collaboration Space & Hyper-local Content
 Run.CKC.org A social network for Technology Center managers to access training
curriculums, business courses for sustainability of centers, share best practice and
collaborate on new ideas.
 MyCKC.org Highly localized, easy-to-populate, community portals that interact
seamlessly with country-wide Beehives.

16. G
Turn Your Community Members into Advocates
Causes.com
Indiegogo.com
Kickstarter.org

17. Get started on blogging
1. Start your own blog
www.wordpress.com
www.squarespace.com
www.about.me
www.webs.com
2. Contribute to Knowledge Gateway blog
If you would like to share your story, please send it to us
on knowledge.gateway@unwomen.org

18. Learn more about storytelling
www.techsoup.org/community/community-initiatives/techsoup-
digital-storytelling
ccg.runckc.org
www.ssireview.org/blog/entry/why_story_matters

19. Thank You!
Any questions and/or comments?