12. CONSUMERS
highest growth middle class
2003 2006 2009 2011 2014
Upper Class 13% 12% 13% 15% 17%
Rio de Janeiro
Middle Class 52% 54% 59% 80%
60% 63%
Lower Class 35% 34% 28% 25% 20%
Upper Class 9% 8% 8% 12% 15%
Middle Class 44% 48% 53%
75%
Brazil
55%
60%
Lower Class 47% 44% 39% 33% 25%
Note: Upper Class (A & B) income above R$4,650 / middle class (C) income between R$1,395-4,650 / Lower Classe (D & E) income below R$1,395
Source: IPEAD, IBGE, Ministério do Desenvolvimento Social, PwC, FGV and RN analysis
13. CONSUMERS
fastest growing per capita income
1,017.8
+13,8% 1,011.4
956.2
894.1
SP
905.1
+22,2%
782.2 +33,8%
BR
RJ 755.8
+32,1%
685.0
BH
2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: IBGE, RN Analysis
Note: Data in USD
15. (2008-2012)
LONDON = USD 45B
BEIJING = USD 34B
BANGALORE = USD 20B
NEW YORK = USD 19B
SÃO PAULO = USD 17B
MOSCOW = USD 17B
PARIS = USD 14B
TOKYO = USD 13B
BERLIN = USD 8B
MEXICO = USD 5B
Source: fDi - FT, Rio Negócios Analysis
16. HQ of the Largest Spanish Companies in Rio
More than 300 Spanish companies are located in Brazil
HQ of 15% are in Rio: ABENGOA • CEMUSA • CYMI MASA • EFE • Endesa • Gas Natural Fenosa •
IBERDROLA • LANXESS
17. Brazil Investment Prospects – Industry
Projection (2012-2015) Investment by Sector in USD B (2011)
textile
electric/ others
electronic
pulp &
paper 2% 3%
4%
4%
automobile 10% O&G
59%
steel 4% USD 319 B
4%
petrochemical
10%
Rio is the leader in
these sectors
mining
(represents 77% of
investment in Brazil)
Source: BNDES, Rio Negócios Analysis
Note: USD = 1.8751 (BACEN – Dec-31-
11)
20. GLOBAL CITY
the place to attract and retain talent
GLOBAL
• 38% of working visas in
Brazil were issued to Rio in
2011
• Ranked “Best Place to Live”
by foreign residents in Brazil
LIFESTYLE
• A unique culture that
promotes innovation and
entrepreneurship
GEOGRAPHY
• 55+ miles of beaches
• 30% of the city is made up of
green areas
• Largest urban forest in the world
21. TALENT POOL: ACADEMIC LEADERSHIP
excellence in engineering, physics, chemistry, math, IT and business
# of Courses - MEC (Undergraduate) - Grades 4 and 5 # of Courses - CAPES (Post Grad) - Grades 6 and 7
150 32
Rio de Janeiro
28
128 27
120
Rio de Janeiro 24
20
90
São Paulo
75 76 16 São Paulo
Porto Alegre 14
60
12
Campinas
43 Recife
35 8 8 8 Belo Horizonte
30 7
31
Belo Horizonte
4 Porto Alegre
Campinas
2
- - Recife
Source: MEC, CAPES, Universities and RN analysis
Note: Curses – Engineering, Physics, Chemistry, Math's, IT and Business (Administration, Economics and Accounting)
22. TALENT POOL: HIGH EDUCATION
home to 20% of Brazil’s leading academic institutions
23. RIO: THE FASTEST GROWING R&D CENTER IN LATAM
USD 1.5 billion invested in the last 18 months
31. The Economic Hub of the State Investments
investment by sectors
others
sanitation
19% automitive 7% shipyard
logistic & 24% manufacturing 15% 38%
8%
urban
transport infrastructure industry
development 42%
4% others
21% 1% tourism USD 19B
USD 113 B 15%
USD 24B 1% olympic petro-
venues chemical
energy 25%
29% steel
51%
O&G
investment by region North West
USD 0.5B
Center
“Baixada” USD 0.5B
South USD 7.8B North
Various (all state)¹
USD 7.6B USD 13.9B
USD 58.2B
East
USD 6.1B
City of Rio Source: FIRJAN “Decisão Rio 2012-2014”, Rio Negócios Analysis
USD 18.4B Note: USD = 1.8751 (BACEN – dec-31-11)
¹ Investments which does not restrict the one region of the
state
33. WATERFRONT: MAJOR PROJECTS
Tunnel Museum of
Central Bank Tomorrow
Via Binary & VLT
Aquarium
Art Gallery
Infrastructure
Olympic Port
Infrastructure Urbanization and Perimetral Reurbanization of
Elevated Highway demolition Hills
34. WATERFRONT: MAJOR PROJECTS
Tunnel Museum of
Central Bank Tomorrow
Via Binary & VLT
Aquarium
Art Gallery
Infrastructure
Olympic Port
Infrastructure Urbanization and Perimetral Reurbanization of
Elevated Highway demolition Hills
40. Olympic Park
Features: Rio 2016 games area
which will turn as a
neighborhood after the
Olympics
Area: 1.2 M m²
International Bid: 18 countries
& 60 proposals
Duration: 15 years
Date Signed : 18/04/12
Start: Jul/2012
Conclusion: Jul/2015
Investment: USD 823M
Companies:
Odebrecht, Andrade Gutierrez
and Carvalho Hosken.
41. Over 10M domestic and foreign tourists
More than 10K athletes from over 200 nations
Over 30K media professionals
2016 Olympic Games