1. 4) Who will be my target audience for my
media product?
For these two questions, I have talked about who I am aiming my
product to

2. Who will be my target audience for my media
product?
My audience
I have looked at both the demographics and psychographics
of the Hip-Hop genre, in order to specify who my target
audience will be. I have taken into account many different
demographics which will potentially be my audience.

3. age
I decided to aim my media product to teenagers and
young adults (16-30). I believe that the Hip-Hop
genre is mainly focussed on by the younger
generation so thereby making my product aimed for
young audiences will be acceptable as the current
conventions show us.Generally, the artists placed on the magazine covers
of the Hip-Hop genre tend to be young which gives
the young audience something to relate to.
The artists are really common ones which young
audiences will listen to. For example, Chris Brown
and Drake will be listened to by teenagers and young
adults
As I am in this age range, I believe that I will have a good
knowledge of what people my age will expect to see in a Hip-
Hop magazine, so I decided to aim my age at one I feel
comfortable

4. GENDER
As far as gender is concerned, I aimed my media
product to both genders as the common magazine
conventions show this. In all of the Hip-Hop
magazines I have looked at, they all contain
information for both genders.
As we can see, the magazines always have either male or female artists
which consist inside. Here the main protagonist is female, whereas in
general a male is the main image. We also see male artists along the top,
which show there is no sexual inequality within Hip-Hop magazines.

5. Race, ethnicity
I wanted to aim my product to all races and ethnicities
because I believe the demographics of these
categories will not impact the Hip-Hop genre. So all
religions, nationalities and races are targeted by my
product.

6. Socio-economic grouping
According to the
social-economic
grouping, my media
product mainly
targets people in the
people in the C2-E
category. The reason
for this is because
young adults will be
related to low skill
jobs and also
students. My product however can appeal to any of the
groups. The price tag of the magazine doesn't
impact any of the groups to much, meaning
anyone can buy my product if they have an
interest in the content.

7. Interests
This mood board are some things in which my target audience may
be interested in.

8. PSYCHOGRAPHICS
In terms of the table
on the right which shows the
Psychographics, my target
audience will be the
mainstreamers. This is
purely because they tend to
follow the trend and keep up
to date with new things.
Furthermore, mainstreamers
also value money family
brands which mean they like
to be classy. I will however
also aim my product to the
explorers, and this is
because they tend to be
younger audiences who
seek things a lot.