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Global HR Metrics
Survey Report

Emre Kavukcuoglu

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical,
photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
Introduction
• The survey, which was conducted in May-June 2012, is
based on responses from 160 organizations across 7
continents.
• Aim of this research was to understand the HR
measurement and reporting practices and thus creating
a database based on company headcount sizes.
• For this purpose; 25 HR metrics were asked to be rated.
Also an open ended section enabled participants to
share their additional metrics.
• In this report, you may find the detailed survey findings.
Demographics
•

Out of 160 Organizations;
–
–
–
–
–

43% from Asia
33% from North America
9% from Europe
7% from Middle East
and 3% from Africa, Latin America, Australia/New Zealand (from each continent)

80
70

69

60
52
50

40
30
20

14

11

10

5

5

4

0
Asia

North America

Europe

Middle East

Africa

Latin America Australia/New
Zealand
Demographics
•

Out of 160 Organizations;
– 44% with an headcount size of 1.000 +
– 24% less than 200 employees
– 32% was between 200 - 500
40

38

35
30
26
25

23

25

24

20
15

13

10

5

8
3

0
2-9

10-49

50-199

200-499

500-999

1.000-4.999 5.000-9.999

10.000+
Key Findings
• General reporting practice is on monthly basis (more than half of
the respondents; 55%)
• 25% of the Organizations are reporting quarterly.
• And there were 15 Organizations which are not reporting but
following some HR metrics.

4%

6%

25%
Annual
Monthly

9%

55%

Not reporting
Quarterly
Semi annual
Key Findings-II
• The most rated HR metric was Headcount. Almost 80% of the
Organizations are reporting Headcount figures.
• Relatively small portion of the survey participants (50 and below)
are following;
–
–
–
–
–
–
–
–
–
–
–

Revenue/Headcount
Engagement Index
% of Positions with Succession Plans
High Performer Turnover Rate
Talent Management program Costs
High Potential Turnover Rate
First year of Service Turnover Rate
Bench Strength for critical positions
% of Employees eligible for retirement in next 5 yrs.
HCROI
HEVA
Key Findings-II
HEVA
HCROI
% of Employees eligible for retirement in next 5 yrs.
Bench Strength for critical positions
First year of Service Turnover Rate
High Potential Turnover Rate
Talent Management program Costs
High Performer Turnover Rate
% of Positions with Succession Plans
Engagement Index
Revenue/Headcount
Internal promotion rate
FTE
L&D Investment per Headcount
Labor Cost/Revenue
Cost per Hire
L&D Hours per Headcount
Overtime Costs
Workforce Profile (Age,Gender,Education
HR:Headcount Ratio
Time to Fill
Resignation Reasons
Voluntary Turnover Rate
Turnover Rate
Headcount

2
8
28
31
32
34
34
37
39
42
49
51
56
57
60
64
66
69
70
72
73
74
81
122
125
0

20

40

60

80

100

120

140
Key Findings-III
• Below table shows the Metrics rankings based on
company headcount sizes
HR Metrics Rankings by Company Size
Headcount
Turnover Rate
FTE
Internal promotion rate
L&D Hours per Headcount
Engagement Index
Voluntary Turnover Rate
Time to Fill
Workforce Profile (Age,Gender,Education
HR:Headcount Ratio
Resignation Reasons
% of Positions with Succession Plans
Labor Cost/Revenue
First year of Service Turnover Rate
L&D Investment per Headcount
High Performer Turnover Rate
Cost per Hire
Bench Strength for critical positions
Overtime Costs
Revenue/Headcount
Talent Management program Costs
% of Employees eligible for retirement in next 5 yrs.
High Potential Turnover Rate
HCROI
HEVA

10.000+

1.000-4.999

500-999

200-499

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

1
2
11
14
8
12
3
5
10
6
4
20
13
22
16
18
9
23
7
15
19
21
17
24
25

1
2
11
12
7
21
5
4
9
8
3
18
14
20
10
15
13
23
6
16
17
19
22
24
25

1
2
17
18
11
20
4
9
3
14
6
21
8
16
5
15
12
13
7
10
23
22
19
24
25
Asia
Survey Report

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical,
photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
Demographics-Asia
• 69 Organizations participated into the survey
• 46 out of 69 represented companies with headcount size of 500+
• Distribution of the participants based on headcount size is as follows:
18

17

16

15

14
12

12
10

10
8

6

6

5
4

4
2

0
1.000-4.999

10.000+

10-49

200-499

2-9

5.000-9.999

500-999

50-199
Key Findings-Asia
• 52% of the Asian Organizations are reporting on monthly basis
• 10% are not reporting at all.
• Quarterly reporting is represented by 16 companies

6%

9%

23%
Annual
Monthly

10%

52%

Not reporting
Quarterly
Semi annual
Key Findings-Asia
• The most rated HR metric was Headcount, followed by Turnover
Rate and HR to Headcount Ratio.
Headcount
Turnover Rate
HR:Headcount Ratio
Cost per Hire
Workforce Profile (Age,Gender,Education
L&D Hours per Headcount
Resignation Reasons
Labor Cost/Revenue
L&D Investment per Headcount
Time to Fill
Voluntary Turnover Rate
Overtime Costs
Internal promotion rate
Revenue/Headcount
Talent Management program Costs
Engagement Index
% of Positions with Succession Plans
High Potential Turnover Rate
High Performer Turnover Rate
% of Employees eligible for retirement in next 5 yrs.
FTE
Bench Strength for critical positions
First year of Service Turnover Rate
HCROI
HEVA

52
49
37
35
34
33
32
28
28
27
26
25
24
23
21
19
17
15
15
14
14
13
11
4
2
0

10

20

30

40

50

60
North America
Survey Report

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical,
photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
Demographics-N.America
• 52 Organizations participated into the survey
• 28 out of 52 represented companies with headcount size of 500+
• Distribution of the participants based on headcount size is as follows:
12
11
10

10

10

8
7
6
5
4

4

3
2

2

0
1.000-4.999

10.000+

10-49

200-499

2-9

5.000-9.999

500-999

50-199
Key Findings-N.America
• 58% of the American Organizations are reporting on monthly basis
• 12% are not reporting at all.
• Quarterly reporting is represented by 14 companies

2% 2%
27%
Annual
Monthly
58%
12%

Not reporting
Quarterly
Semi annual
Key Findings-N.America
• The most rated HR metric was Headcount, followed by Turnover
Rate and Voluntary Turnover Rate.
Headcount
Turnover Rate
Voluntary Turnover Rate
Time to Fill
FTE
Overtime Costs
Resignation Reasons
Workforce Profile (Age,Gender,Education
HR:Headcount Ratio
Labor Cost/Revenue
L&D Hours per Headcount
Cost per Hire
Revenue/Headcount
Internal promotion rate
Bench Strength for critical positions
L&D Investment per Headcount
First year of Service Turnover Rate
High Performer Turnover Rate
High Potential Turnover Rate
% of Positions with Succession Plans
Engagement Index
Talent Management program Costs
% of Employees eligible for retirement in next 5 yrs.
HCROI
HEVA

43
40
32
26
24
21
20
18
17

15
15
12
12
12
11
10
10
10
9
9
9
6
3
2
0
0

5

10

15

20

25

30

35

40

45

50
Europe
Survey Report

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical,
photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
Demographics-Europe
• 14 Organizations participated into the survey
• 8 out of 14 represented companies with headcount size of 500+
• Distribution of the participants based on headcount size is as follows:
4,5
4

4
3,5

3

3

2,5
2

2

2

1,5
1

1

1

10.000+

10-49

1

0,5
0
1.000-4.999

200-499

2-9

5.000-9.999

500-999

50-199
Key Findings-Europe
• 64% of the European Organizations are reporting on monthly basis
• Quarterly reporting is represented by 4 companies

7%
Annual

29%

Monthly
Not reporting

64%

Quarterly

Semi annual
Key Findings-Europe
• The most rated HR metric was Turnover Rate, followed by
Headcount and FTE.
Turnover Rate
Headcount
FTE
Voluntary Turnover Rate
Overtime Costs
L&D Investment per Headcount
Resignation Reasons
Labor Cost/Revenue
L&D Hours per Headcount
Revenue/Headcount
Workforce Profile (Age,Gender,Education
Time to Fill
% of Employees eligible for retirement in next 5 yrs.
% of Positions with Succession Plans
Engagement Index
High Performer Turnover Rate
High Potential Turnover Rate
HR:Headcount Ratio
Bench Strength for critical positions
Cost per Hire
Talent Management program Costs
Internal promotion rate
First year of Service Turnover Rate
HCROI
HEVA

12
11
9
8
7
7
7
5
5
5
5
5
4
4
4
4
3
3
3
2
2
2
2
1
0
0

2

4

6

8

10

12

14
Middle East
Survey Report

No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical,
photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
Demographics-M.East
• 11 Organizations participated into the survey
• 8 out of 11 represented companies with headcount size of 500+
• Distribution of the participants based on headcount size is as follows:
6

5

5

4

3
2

2

2

1

1

1

0
1.000-4.999

10.000+

10-49

200-499

2-9

5.000-9.999

500-999

50-199
Key Findings-M.East
• 64% of the Middle Eastern Organizations are reporting on monthly
basis
• Annual reporting is represented by 2 companies

9%

18%

9%

Annual

Monthly
Not reporting
Quarterly

Semi annual
64%
Key Findings-M.East
• The most rated HR metric was Cost per Hire, followed by Time to
Fill and Resignation Reasons.
Cost per Hire
Time to Fill
Resignation Reasons
HR:Headcount Ratio
Headcount
Turnover Rate
Overtime Costs
Labor Cost/Revenue
Internal promotion rate
Workforce Profile (Age,Gender,Education
High Potential Turnover Rate
L&D Hours per Headcount
L&D Investment per Headcount
Voluntary Turnover Rate
Engagement Index
Revenue/Headcount
% of Positions with Succession Plans
First year of Service Turnover Rate
High Performer Turnover Rate
% of Employees eligible for retirement in next 5 yrs.
Bench Strength for critical positions
Talent Management program Costs
FTE
HEVA
HCROI

10
10
10
9
9
9
8
7
7
7
6
6
6
6
6
5
5
5
5
4
3
3
3
0
0
0

2

4

6

8

10

12
Epilogue
•

Many thanks to the participants of the survey. The report would be meaningless without
their support.

•

Some key takeaways:
–

As HR, we are not really focusing on measuring the value added or on predictive metrics.

–

This is obvious when going through the least cited HR metrics list.

–

We should be more looking at Revenue productivity, human capital value added, high-potential/high performer
employee moves, succession planning and finally at the success of our talent management initiatives.

–

Headcount, turnover rates, FTE are important but not sufficient, because they don’t tell you anything about the
future. By these means, you will be measuring only the present time. As HR,we should be giving data for future
readiness of our Organizations.

–

Finally, we should report senior management on a periodical basis; not reporting should not be an option for us.

•

More HR surveys will be conducted on http://www.hragenda.net

•

I also invite you to join http://twitter.com/hr_agenda

•

You can send your requests or comments to me via

emre.kavukcuoglu@anadoluefes.com

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Global hr metrics_survey_report_2012

  • 1. Global HR Metrics Survey Report Emre Kavukcuoglu No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
  • 2. Introduction • The survey, which was conducted in May-June 2012, is based on responses from 160 organizations across 7 continents. • Aim of this research was to understand the HR measurement and reporting practices and thus creating a database based on company headcount sizes. • For this purpose; 25 HR metrics were asked to be rated. Also an open ended section enabled participants to share their additional metrics. • In this report, you may find the detailed survey findings.
  • 3. Demographics • Out of 160 Organizations; – – – – – 43% from Asia 33% from North America 9% from Europe 7% from Middle East and 3% from Africa, Latin America, Australia/New Zealand (from each continent) 80 70 69 60 52 50 40 30 20 14 11 10 5 5 4 0 Asia North America Europe Middle East Africa Latin America Australia/New Zealand
  • 4. Demographics • Out of 160 Organizations; – 44% with an headcount size of 1.000 + – 24% less than 200 employees – 32% was between 200 - 500 40 38 35 30 26 25 23 25 24 20 15 13 10 5 8 3 0 2-9 10-49 50-199 200-499 500-999 1.000-4.999 5.000-9.999 10.000+
  • 5. Key Findings • General reporting practice is on monthly basis (more than half of the respondents; 55%) • 25% of the Organizations are reporting quarterly. • And there were 15 Organizations which are not reporting but following some HR metrics. 4% 6% 25% Annual Monthly 9% 55% Not reporting Quarterly Semi annual
  • 6. Key Findings-II • The most rated HR metric was Headcount. Almost 80% of the Organizations are reporting Headcount figures. • Relatively small portion of the survey participants (50 and below) are following; – – – – – – – – – – – Revenue/Headcount Engagement Index % of Positions with Succession Plans High Performer Turnover Rate Talent Management program Costs High Potential Turnover Rate First year of Service Turnover Rate Bench Strength for critical positions % of Employees eligible for retirement in next 5 yrs. HCROI HEVA
  • 7. Key Findings-II HEVA HCROI % of Employees eligible for retirement in next 5 yrs. Bench Strength for critical positions First year of Service Turnover Rate High Potential Turnover Rate Talent Management program Costs High Performer Turnover Rate % of Positions with Succession Plans Engagement Index Revenue/Headcount Internal promotion rate FTE L&D Investment per Headcount Labor Cost/Revenue Cost per Hire L&D Hours per Headcount Overtime Costs Workforce Profile (Age,Gender,Education HR:Headcount Ratio Time to Fill Resignation Reasons Voluntary Turnover Rate Turnover Rate Headcount 2 8 28 31 32 34 34 37 39 42 49 51 56 57 60 64 66 69 70 72 73 74 81 122 125 0 20 40 60 80 100 120 140
  • 8. Key Findings-III • Below table shows the Metrics rankings based on company headcount sizes HR Metrics Rankings by Company Size Headcount Turnover Rate FTE Internal promotion rate L&D Hours per Headcount Engagement Index Voluntary Turnover Rate Time to Fill Workforce Profile (Age,Gender,Education HR:Headcount Ratio Resignation Reasons % of Positions with Succession Plans Labor Cost/Revenue First year of Service Turnover Rate L&D Investment per Headcount High Performer Turnover Rate Cost per Hire Bench Strength for critical positions Overtime Costs Revenue/Headcount Talent Management program Costs % of Employees eligible for retirement in next 5 yrs. High Potential Turnover Rate HCROI HEVA 10.000+ 1.000-4.999 500-999 200-499 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 1 2 11 14 8 12 3 5 10 6 4 20 13 22 16 18 9 23 7 15 19 21 17 24 25 1 2 11 12 7 21 5 4 9 8 3 18 14 20 10 15 13 23 6 16 17 19 22 24 25 1 2 17 18 11 20 4 9 3 14 6 21 8 16 5 15 12 13 7 10 23 22 19 24 25
  • 9. Asia Survey Report No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
  • 10. Demographics-Asia • 69 Organizations participated into the survey • 46 out of 69 represented companies with headcount size of 500+ • Distribution of the participants based on headcount size is as follows: 18 17 16 15 14 12 12 10 10 8 6 6 5 4 4 2 0 1.000-4.999 10.000+ 10-49 200-499 2-9 5.000-9.999 500-999 50-199
  • 11. Key Findings-Asia • 52% of the Asian Organizations are reporting on monthly basis • 10% are not reporting at all. • Quarterly reporting is represented by 16 companies 6% 9% 23% Annual Monthly 10% 52% Not reporting Quarterly Semi annual
  • 12. Key Findings-Asia • The most rated HR metric was Headcount, followed by Turnover Rate and HR to Headcount Ratio. Headcount Turnover Rate HR:Headcount Ratio Cost per Hire Workforce Profile (Age,Gender,Education L&D Hours per Headcount Resignation Reasons Labor Cost/Revenue L&D Investment per Headcount Time to Fill Voluntary Turnover Rate Overtime Costs Internal promotion rate Revenue/Headcount Talent Management program Costs Engagement Index % of Positions with Succession Plans High Potential Turnover Rate High Performer Turnover Rate % of Employees eligible for retirement in next 5 yrs. FTE Bench Strength for critical positions First year of Service Turnover Rate HCROI HEVA 52 49 37 35 34 33 32 28 28 27 26 25 24 23 21 19 17 15 15 14 14 13 11 4 2 0 10 20 30 40 50 60
  • 13. North America Survey Report No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
  • 14. Demographics-N.America • 52 Organizations participated into the survey • 28 out of 52 represented companies with headcount size of 500+ • Distribution of the participants based on headcount size is as follows: 12 11 10 10 10 8 7 6 5 4 4 3 2 2 0 1.000-4.999 10.000+ 10-49 200-499 2-9 5.000-9.999 500-999 50-199
  • 15. Key Findings-N.America • 58% of the American Organizations are reporting on monthly basis • 12% are not reporting at all. • Quarterly reporting is represented by 14 companies 2% 2% 27% Annual Monthly 58% 12% Not reporting Quarterly Semi annual
  • 16. Key Findings-N.America • The most rated HR metric was Headcount, followed by Turnover Rate and Voluntary Turnover Rate. Headcount Turnover Rate Voluntary Turnover Rate Time to Fill FTE Overtime Costs Resignation Reasons Workforce Profile (Age,Gender,Education HR:Headcount Ratio Labor Cost/Revenue L&D Hours per Headcount Cost per Hire Revenue/Headcount Internal promotion rate Bench Strength for critical positions L&D Investment per Headcount First year of Service Turnover Rate High Performer Turnover Rate High Potential Turnover Rate % of Positions with Succession Plans Engagement Index Talent Management program Costs % of Employees eligible for retirement in next 5 yrs. HCROI HEVA 43 40 32 26 24 21 20 18 17 15 15 12 12 12 11 10 10 10 9 9 9 6 3 2 0 0 5 10 15 20 25 30 35 40 45 50
  • 17. Europe Survey Report No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
  • 18. Demographics-Europe • 14 Organizations participated into the survey • 8 out of 14 represented companies with headcount size of 500+ • Distribution of the participants based on headcount size is as follows: 4,5 4 4 3,5 3 3 2,5 2 2 2 1,5 1 1 1 10.000+ 10-49 1 0,5 0 1.000-4.999 200-499 2-9 5.000-9.999 500-999 50-199
  • 19. Key Findings-Europe • 64% of the European Organizations are reporting on monthly basis • Quarterly reporting is represented by 4 companies 7% Annual 29% Monthly Not reporting 64% Quarterly Semi annual
  • 20. Key Findings-Europe • The most rated HR metric was Turnover Rate, followed by Headcount and FTE. Turnover Rate Headcount FTE Voluntary Turnover Rate Overtime Costs L&D Investment per Headcount Resignation Reasons Labor Cost/Revenue L&D Hours per Headcount Revenue/Headcount Workforce Profile (Age,Gender,Education Time to Fill % of Employees eligible for retirement in next 5 yrs. % of Positions with Succession Plans Engagement Index High Performer Turnover Rate High Potential Turnover Rate HR:Headcount Ratio Bench Strength for critical positions Cost per Hire Talent Management program Costs Internal promotion rate First year of Service Turnover Rate HCROI HEVA 12 11 9 8 7 7 7 5 5 5 5 5 4 4 4 4 3 3 3 2 2 2 2 1 0 0 2 4 6 8 10 12 14
  • 21. Middle East Survey Report No part of this publication may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Emre Kavukcuoglu
  • 22. Demographics-M.East • 11 Organizations participated into the survey • 8 out of 11 represented companies with headcount size of 500+ • Distribution of the participants based on headcount size is as follows: 6 5 5 4 3 2 2 2 1 1 1 0 1.000-4.999 10.000+ 10-49 200-499 2-9 5.000-9.999 500-999 50-199
  • 23. Key Findings-M.East • 64% of the Middle Eastern Organizations are reporting on monthly basis • Annual reporting is represented by 2 companies 9% 18% 9% Annual Monthly Not reporting Quarterly Semi annual 64%
  • 24. Key Findings-M.East • The most rated HR metric was Cost per Hire, followed by Time to Fill and Resignation Reasons. Cost per Hire Time to Fill Resignation Reasons HR:Headcount Ratio Headcount Turnover Rate Overtime Costs Labor Cost/Revenue Internal promotion rate Workforce Profile (Age,Gender,Education High Potential Turnover Rate L&D Hours per Headcount L&D Investment per Headcount Voluntary Turnover Rate Engagement Index Revenue/Headcount % of Positions with Succession Plans First year of Service Turnover Rate High Performer Turnover Rate % of Employees eligible for retirement in next 5 yrs. Bench Strength for critical positions Talent Management program Costs FTE HEVA HCROI 10 10 10 9 9 9 8 7 7 7 6 6 6 6 6 5 5 5 5 4 3 3 3 0 0 0 2 4 6 8 10 12
  • 25. Epilogue • Many thanks to the participants of the survey. The report would be meaningless without their support. • Some key takeaways: – As HR, we are not really focusing on measuring the value added or on predictive metrics. – This is obvious when going through the least cited HR metrics list. – We should be more looking at Revenue productivity, human capital value added, high-potential/high performer employee moves, succession planning and finally at the success of our talent management initiatives. – Headcount, turnover rates, FTE are important but not sufficient, because they don’t tell you anything about the future. By these means, you will be measuring only the present time. As HR,we should be giving data for future readiness of our Organizations. – Finally, we should report senior management on a periodical basis; not reporting should not be an option for us. • More HR surveys will be conducted on http://www.hragenda.net • I also invite you to join http://twitter.com/hr_agenda • You can send your requests or comments to me via emre.kavukcuoglu@anadoluefes.com