1. Face It Analysis

2. • This video goes along with the
conventions of British hip hop
and is similar to the video “Ain’t
Amused” with lots of graffiti on
the walls in urban locations. The
target audience will most likely
be able to associate with the
video as the surrounding may be
familiar. They will be of the
younger generation: 16-25.
• This video is similar to “Ain’t
Amused”, as they are
surrounded by graffiti, with
someone in the background
painting the walls in graffiti
which emphasizes the British
hip hop genre.

3. • They also use a fish eye
lens like to “Ain’t
Amused” and jump cuts
to make the video more
interesting, as they have
a very simple style. They
emphasize their
originality through their
use of camera angles
and editing which makes
this video different to
their others such as
“Aint Amused” and
“Drop of Poison”.

4. • Their clothes
are similar with
them wearing
esm tops, the
clothing brand
which supports
the Split
Prophets and
supplies their
clothing.