1. Indrani Medhi ‘ Slumdog’ Jamal wants to send money to his lady love Latika He has a million rupees, but NO bank account

2. Mobile Banking

3. Who is the Technology Review Audience? Illiterate– does not know to use non-voice functions on the phone UI– Text heavy, complex navigation

4. Technology and Innovation: Who is the Technology Review Audience? Text-Free UIs are design guidelines for Computer Human Interfaces that would allow any non-literate person on first contact with a PC or mobile phone to immediately realize useful interaction with minimal or no assistance.

5. Ethnographic Design Process Who is the Technology Review Audience? India Philippines South Africa 450 subjects, 400+ hours in the field

6. Design Principles Who is the Technology Review Audience? No text, but numbers are okay Extensive use of hand-drawn, semi-abstracted cartoons Voice annotation in the local language Aggressive mouse-over functionality A consistent help feature Looping full-context video dramatizing the purpose and mechanism of the application

7. Text-Free Phone UIs Who is the Technology Review Audience?

8. Text-Free PC UI Who is the Technology Review Audience?