Ad tech trends

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The document discusses current trends in the ad tech industry, including increased automation, multi-channel marketing, native advertising, blending content and commerce, and the rise of mobile. The top five trends are outlined in more detail, with examples given of how native advertising is being used on platforms like Twitter, Facebook, and Yahoo. The presentation also notes that native advertising is outperforming traditional display ads, and that performance-based marketing is surpassing branding.

Business Technologie

Ad Tech Industry: Current
State and Top Trends
David Zhuang
Saturday, June 29, 13

Credit & Disclaimer
• Many slides are from the source below:
http://www.slideshare.net/tkawaja/lumas-
state-of-the-state-at-dms13
• But opinions shared are all mine
Saturday, June 29, 13

Contents
• State of Industry
• Top Trends
Saturday, June 29, 13

Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

Programmatic Direct
Real-Time Bidding
Saturday, June 29, 13

Twitter Native Ads
Saturday, June 29, 13

Facebook Native Ad
Saturday, June 29, 13

More Content+Commerce:
Social Commerce
Saturday, June 29, 13

Native Winning Over Display
Saturday, June 29, 13

Performance Winning Over Branding
Saturday, June 29, 13

Payment Transportation ...
Saturday, June 29, 13

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Ad tech trends

1. Ad Tech Industry: Current State and Top Trends David Zhuang Saturday, June 29, 13

2. Credit & Disclaimer • Many slides are from the source below: http://www.slideshare.net/tkawaja/lumas- state-of-the-state-at-dms13 • But opinions shared are all mine Saturday, June 29, 13

3. Contents • State of Industry • Top Trends Saturday, June 29, 13

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9. Contents • State of Industry • Top Trends Saturday, June 29, 13

10. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13

11. Top 5 Trends • Automation • Multi-Channel Marketing • Native Advertising • Content + Commerce • Mobile Everything Saturday, June 29, 13

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