Emulex 8Gb Fibre Channel HBAs: Improve Performance and Reliability

Agenda

Latest IT Trends affecting Storage in the Channel
FC and the Storage Market
Emulex LightPulse® 8GFC Adapters
Emulex Connect Partner Program Updates
Conclusion & Prize Drawing

©2012 CREHAN RESEARCH Inc.

© 2011 Emulex Corporation
2012 2

Where’s the Money?
Trends and Drivers

Connectivity and Heightened data center
continuous content investment
generation
Confluence of positive
Online commerce and factors for 2012
service delivery models
Fibre Channel remains
Virtualization trusted solution


2012 3

New Servers Are On The Way

Intel's Xeon E5-2600 (Sandy Bridge)-based servers:

• Each processor supports up to eight cores and 768 GB of
system memory.

• Performance boost of 80 percent compared to previous-
generation Xeon 5600 processors.

• Intel’s Advanced Vector Extension (AVX) technology offers
double the performance when running high performance
computing (HPC) computing tasks.

• Consumes 50 percent less power than the Xeon 5600 series.


2012 4

Fibre Channel And The New Servers

Bringing It All Together:

• Servers are getting more powerful.

• Fibre Channel as a storage networking technology is still
doing well despite potential alternatives.

• Server virtualization and VDI require SANs.

• Large installed base of Fibre Channel SANs to build on.

• Fibre Channel is still the SAN technology of choice.


2012 5

Fibre Channel Strength

Fibre Channel Market Is Growing:

• Fibre Channel switch revenue and port shipments reached
record levels in 4Q11 (Dell'Oro, Feb. 2011).

• Fibre Channel switch and adapter revenues surpassed $691M
in 4Q11 (Dell'Oro, Feb. 2011).

• Both Brocade and Cisco realized record quarters in 4Q with FC
switch revenues of over $331M and $162M respectively
(Dell'Oro, Feb. 2011).


2012 6

Where’s the Money?
State of the FC Opportunity

Fibre Channel remains a Fibre Channel Shipments
multi-million dollar market
for years to come 7.0 Switches

– Only a slight decline in the
annual market opportunity is
forecasted through 2016

Ports in Millions
– $600M - $700M market for
adapters alone 3.5 HBAs

Competing technologies
minor impact so far

Storage/data center trends
also benefit Fibre Channel 0.0
2008 2009 2010 2011 2012 2013 2014 2015
8GFC is dominant Reference – Crehan Research Inc.
©2012 CREHAN RESEARCH Inc. - 2012

2012 7

8GFC Feature Improvements

Feature 8GFC 4GFC
More IOPS 200k 150k
Latency Improvements 16% faster
Greater Throughput 800Mb/s per port 400Mb/s per port
Server Architecture: MSI-X Yes No
PCIe 2.0 1.0a
Virtualization: vPorts 255 100
Exchanges (XRI) per port 4096 1000
Enhanced Diagnostics Yes No
Non-volatile data Yes No
T10-PI Enhanced Data Integrity Yes No

2012 9

Enhance 4Gb Infrastructures with 8GFC HBAs
LightPulse LPe12002 8GFC HBA vs. LPe11002 4GFC HBA
Storage arrays support 4Gb port connections
Order entry & data warehousing workload
– Oracle Orion I/O tool, SwingBench load generator
– Benchmarks results:

15% more IOPS Nearly 2x data 16% Improvement in I/O
warehousing throughput Latency

© 2011 Emulex Corporation 10

Emulex LightPulse 4 & 8GFC HBAs

8GFC HBAs
Single

Dual

Quad

8GFC Mezz

4GFC HBAs
Single

Dual

Quad

4GFC Mezz © 2011 Emulex Corporation 11

Emulex - The Right HBA for Your Fibre Channel SAN

#2 Highest VM #3 Mission Critical
#1 Reliability #4 IT Productivity
Consolidation Performance
Operates 27 4x virtual ports > Double IT
Cooler per server Nearly100% administrator
customer capability in half
Nearly 100% Superior CPU satisfaction with the time
customer efficiency performance
satisfaction with
long-term Powers #1
reliability Fastest Database

Source: Source: Source: Source:
Customer Satisfaction Emulex Labs Customer Satisfaction Demartek and
Study 2011 Study 2011 Emulex Labs


#1 Reliability: Nearly 100% Customer
Satisfaction Rating for Reliability
98% score on long-term product reliability in 2011 customer survey

Over 11 Million HBA Ports Worldwide

10 Million Hours Field-MTBF
Operates 27 F cooler than competition*
A01
133% greater reliability due to cooler operations
°F
Cooler HBAs enhance server reliability and 150 availability
SAN
145
140
135
130
125
120

Max = 121 F 115 Max = 148 F
110
105
100
95
Emulex LPe12002 QLogic QLE2562
90
85
© 2011 Emulex Corporation *Emulex Labs 13

#2 Highest VM Consolidation: 4x virtual ports
per server, superior CPU efficiency

Create 4x the number of vPorts
(Source: Emulex Labs)
– vPorts (NPIV) allow SAN best practices Number of Vports
to be followed at the VM level Emulex QLogic

– Perform LUN mapping/masking and 127
fabric on a VM-by-VM basis 64
15 15

55% better CPU efficiency for Microsoft
Hyper-V (Source: Emulex Labs)
– Provides more compute capacity for VMs
(Source: Demartek)


#3 Mission Critical Performance: Nearly 100%
Customer Satisfaction Rating for Performance
96% score on product performance in 2011
customer survey

Better dual and quad-channel performance
(Source: Emulex Labs)
– More than 2x Second Channel IOPS &
37% greater total IOPS (consistent quality of service)
– 33% more effective CPU utilization (run more apps)
– 15% greater transaction performance
– 115MB/s more bandwidth
(important to bandwidth hungry applications like backup)

Dual-channel performance is important
– Dominant configuration
• Blades standard
• Virtualization requirement (ports/VM ratios)
• High Availability necessity
• High Availability necessity


#4 Productivity: Double Administrator
Capability in Half the Time

Double Management Efficiency
– Emulex Labs looked at common maintenance tasks performed
2 times per year on 175 ports
– Took half the time for the same activities
– Offered double the functionality
Streamline Deployment
– Powerful provisioning capabilities reduce
time to deployment
Enterprise Proven Scalability
– Cross platform, cross protocol centralized
adapter management
– Process automation capabilities streamline
administrative tasks
Optimize Network Availability
– Powerful diagnostic capabilities to maximize availability
Reduce Complexity
– Common Fibre Channel driver across generations


OneCommand Manager for VMware vCenter

Comprehensive streamlined administration of Emulex adapters from
VMware vCenter management console

Emulex Connect
Partner Program

2011 Emulex Corporation
2011
© 20

Connect Partner Program 1.0 vs 2.0
“Emulex Expands Reseller Opportunities Through Emerging Vertical Markets,
New Products, and Enhanced Connect Partner Program ”

Program Feature Connect Comp Connect Comp Comments
1.0 2.0
Technology Focus • Special designations
provide additional benefits
Designations to resellers of specific
product types

Lead Generation and • New infrastructure allows
Emulex to provide qualified
Demand Generation leads to selected partners

Reseller Incentives and •Project Registration and
SPIF for STD and OEM for
Revenue Enhancement resellers of all tiers

Reseller Training and • Updated online training
portal content for
Sales Tools FC, Ethernet, and Vision

Enablement and • Launched Salesforce.com
based portal for Deal
Administrative Tools Registration and SPIF
claims


Connect Enhancements

Bigger SPIFs, Faster Emulex Connect +
Claims, Higher Margins Expert Partner Distinction

New Claims System Self-Paced Online Training
Enhanced Lead Gen and New Fiber Channel,
Demand Gen Assistance Ethernet, and Vision
Deal Registration Content coming

Joint Marketing / MDF Sales and Technical Tracks
Available

Enhancing our Partner Business Model !


Emulex Connect Partner Portal

www.emulex-channel.com

Emulex Connect Partner Portal


Sales Resources

Field Engagement
– Emulex Sales Counterparts helping
to close deals

Resource Library
– Latest sales support and collateral,
videos, blogs

Demo Lab / Proof of Concept
Equipment
– Evaluation Equipment

iCompete
– Up-to-date competitive product
information in a mobile app


Marketing Resources

Market Development Funds
– Activity based funds available on an approved plan basis

Co-Branded Collateral
– Show your clients your thought leadership and understanding of the
converged networking space
– Data Sheets, White Papers, Case Studies, Networking Guides

Logos and Digital Collateral
– Easily downloadable to aid you in your online marketing efforts


Technical Resources / Training
Emulex Expert Training
– Self-Paced, Online Training Tools.
– Sales and Technical Tracks Available
– FC and Ethernet subject matter

Solution Implementer’s Lab
– Tools to educate and sell to the technical
end user.
– Solution and deployment information on
popular server and software platforms
– www.emulex.com/the-implementers-
lab.html


Incentives and
Channel
Promotions


Incentives Throughout the Sales Cycle

Project Registration
– Tell us about potential deals early Opportunity
– Get support in making the sale • Project
Registration
– Get rewarded for letting us know
– $5 - $25 reward per deal

Deal Registration
– Protect your time investment
– Margin Enhancement Close Quote
• Emulex
• Deal
Rewards
Registration
SPIFs
Emulex Rewards – SPIF
– Emulex pays Sales & SEs
– SPIFs on all product types
– SPIFs available on all OEM types
– $5 - $40 per adapter sold

2012 29

Connect Partner Program
Channel Promotions – Q3 2012

LightPulse 8GFC Promo

Get $75 - $100 off 8GFC products sold to end
users new to Emulex, 4GB to 8Gb transition, or
for competitive takeouts!

Discounts taken instantly from authorized
distributors – no post sale claiming

Email us at reseller@emulex.com

2012 30

Emulex 8Gb Fibre Channel HBAs: Improve Performance and Reliability

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