Introduction and welcome to course http://www.youtube.com/watch?v=Zfr8CbUWhx4

1. Welcome to 42629
Innovation and Product Development!
Thomas J. Howard
thow@mek.dtu.dk
Unless otherwise stated, this material is under a Creative
Commons 3.0 Attribution–Share-Alike licence and can be
freely modified, used and redistributed but only under the
same licence and if including the following statement:
“Original material by Thomas J. Howard for course 42629 – Innovation and Product Development
Department of Mechanical Engineering, The Technical University of Denmark”

2. Agenda
08:30 – Introduction
09:00 – Break and discussion
09:15 – Introduction to the Venture Cup
10:00 – Break and discussion
10:15 – Introduction to Innovation
11:00 – Break and discussion
11:15 – The Innovation Process
2 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

3. The Teaching Team
Course Responsible & Lecturer
Thomas J. Howard, PhD, Associate Professor
DTU-MEK, building 426 room 142
thow@mek.dtu.dk
https://sites.google.com/site/thomasjameshowardhomepage/home
Course Lecturer
Jakob Bejbro Andersen, Entrepreneur
CEO and Co-Founder of EdgeFlow
http://www.edgeflow.dk
http://www.edgeflow.dk
3 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

4. Thomas J. Howard
• The creative design process
• Harvesting creative stimuli using IM techniques
• Engineering and Design Information Management
• Design theory
• Embodiment design methods
• Knowledge transfer
I have been involved in the following courses:
• Innovation in Product Development
• Product Development in Companies Design
• Integrated Product Development
Images from http://www.bmwgroup.com/
4 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

5. Jakob Bejbro Andersen
• Graduate from DTU Design & Innovation.
• Thesis on utilizing wind resource in the built environment (2008).
• Co-founded EdgeFlow Aps in 2009 (www.edgeflow.dk).
• Co-founders: PLH Architects, SEED Capital (investor) & Henning Solfeldt
• Currently CEO of EdgeFlow.
• Has led the company through two full scale prototypes iterations,
• ... and three succesful funding rounds.
• Large network within the Danish entrepreneurship sector.
5 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

6. The Teaching Team
Guest Lecturer
Tim C. McAloone, PhD, Associate Professor
DTU-MEK, building 426 room 141
tmca@mek.dtu.dk
http://www.kp.man.dtu.dk/staff/tmca.aspx
Guest Lecturer
Verena Simpson, European Patent Attorney
CEO and Co-Founder of EdgeFlow
vsi@gipc.eu
http://www.gipc.dk/en/our-team/verena
Guest Lecturer
Mads Thimmer, Lab Agent
Co-founder and Lead of Innovation Labs
mads@ilab.dk
www.innovationlab.dk
6 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

7. The Teaching Team
Guest Lecturer
Balder Onarheim, PhD Fellow
Copenhagen Business School
balder@onarheim.com
http://www.onarheim.com/
Guest Lecturer
Morten Friis-Olivarius, PhD Fellow
Copenhagen Business School
mf.marktg@cbs.dk
http://www.cbs.dk/en/staff/Morten%20Friis-Olivarius
Venture Cup Correspondent
Mikkel Sørensen, Regional Manager
Venture Cup
ms@venturecup.dk
http://www.venturecup.dk/
7 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

8. The Teaching Team
Student Helper Student Helper
Jeanne Mia Lønstrup, Lærke Sofie Spaabæk Holstebroe,
Design & Innovation Masters Student Design & Innovation Masters Student
jmlonstrup@gmail.com laerkeholstebroe@gmail.com
Image from http://www.venturecup.dk/
8 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

9. Course Material
http://tinyurl.com/Innov-Prod-Dev
9 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

10. Agenda
10 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

11. Assessment and Hand-ins
80% - Entrepreneurial Output
Business plan
Business pitch
Quality of your solution
10% - Analysis Presentation (Mid term)
Hand-in printouts of slides
Attendance
10% - Reflection Report
Submission of separate report
Attendance
11 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

12. Entrepreneurial Output
• Find the template on the Ventures Cup website and the course homepage.
• Submit one version to Venture Cup, deadline: 23:59 on 7th May 2012
• Submit the same version with supporting Appendix of data and solution description
to campusnet, deadline: 23:59 on 7th May 2012
• Exam Day (Business Pitches) 15th May 2012
12 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

13. Analysis Presentation
Present and hand in 5 slides outlining something like:
– your technology/product,
– your target market and its estimated size
– Your business plan (how you make money or succeed)
– what you need to do to achieve your goals
– how you rate your chances of success
Deadline: 20th March 2012 (hand-in during midterm presentation)
Reflection Report
Reflection report filled in online:
(form found on assessment page)
Deadline: 11th May 2012
13 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

14. Reading Material
Product Design and Development 5th Ed. Exploring Innovation 2nd Ed.
by Ulrich and Eppinger. by David Smith.
ISBN-13: 978-007340477-6. ISBN-13: 978-007712123-5.
14 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

15. Lectures
Lectures: Tuesdays, 08.30 - 12.00 in Building 421 Aud. 73.
Group work: Fridays, 13.00 - 17.00 starting with a briefing in 303A/44
then moving to the group work area in upstairs 302.
The Lectures:
• 01: Introduction & the Innovation Process
• 02: Design and Business Startegies
• 03: Integrated Product Development (IPD)
• 04: Invention, Creativity and Problem Solving
• 05: Market, Customer Research and Forecasting
• 06: Creating a Business Plan
• 07: Innovation Types and Cases
• 08: Mid-term Presentations and Feedback
• 09: Intellectual Property
• 10: How to Pitch a Business Idea
• 11: Funding, Organisational Structures and Teams
• 12: Protovation - Prototyping and Validating Ideas
• 13: Pitch Coaching
15 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

16. Lecture page
16 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

17. Homework
• As this course is 10 ects – so you need to do extra work!
• You will have some exercises and background reading
– Look at the attachments of the next lecture for the
proposed reading material.
– Other assignments will be emailed to you.
• Practical and applied rather than theoretical, everything
should be geared towards making your product better and
your business stronger.
17 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark

18. Group Work
18 Original material by Thomas J. Howard for course 42629 – Innovation and Product Development 2012
Department of Mechanical Engineering, The Technical University of Denmark