The document discusses conventions for different genres of movie trailers including action/comedy, romantic comedy, horror, and action/sci-fi. It provides details on the audio, shot types, advertising techniques, symbolic codes, target audiences, and structure for each genre. It also analyzes examples of trailers within these genres and discusses how understanding genre conventions is important for creating an effective trailer that attracts audiences.

2.  The genre of my movie trailer will be action/comedy.I
have chosen this type of genre because I am most
interested in this genre, from the feedback given from
peers, I believe this is the appropriate genre, also I
have watched many movies related to this genre and I
am confident that I am able to create my own

3.  While researching trailers, I looked at variety of genres, romantic comedy
was one of them, by looking at a wide variety of genres I was able to
understand what to include and the things which should be avoided in
terms of convention
 Audio- The conventions of this trailer follows a typical romantic comedy
based on its audio, when speaking to each other and show a lot of
emotions, it is evident that in the trailer that the two characters meet up in
New York city and fall in love, the sounds and music used in the trailer are
related to the genre, they provide love songs to illustrate the love between
the two characters
 Shot types- The shots used within the trailer are predominantly closes up or
extreme close ups, this is show the love and passion for each other, in other
words the emotions for each other, another shot which is used a mid shots,
this is to show the body expression.

4.  Advertising technique- Tv, Magazine, Internet, Cinema, these are the
most common ways of advertisement
 Target audience- The predominant target audience of this genre
would be females, the age range would be 15+, it would mainly
appeal to a female because the plot of the story would interest the
female more than males as it includes scenes where they both fall in
love, however some male viewers may watch it with their partners or
wife.
 Impact on audience- the main impact is to attract attention from
viewers, the trailer itself gives away a lot of the storyline, but this is
with most romantic comedies. This is done because it wants the
viewer to get interested instantly and they want to know how the film
will end.
 Within this trailer they have used the applicable convention which is
of a romantic/comedy genre, however based on the convention I am
unable use any of the aspects as it is not related to my chosen genre.
On a whole by analysing a romantic comedy I am able to understand
the conventions used, and the importance of including the accurate
conventions for my own trailer.

5.  Structure- The first starts off by showing the production
company and cuts straightaway and shows a established shot
of a city, just before the cut, a quote appears on the screen
stating “bad relationship”, this gives a hint to the audience, of
what they will expect when watching the movie, just before the
final scene it shows the two couple in love, this again makes
the audience more excited about the film, is the relationship
going to last or not? The producer has used a mixture of
scenes, some more excited than other, but the trailer gives the
audience a good idea of what the film is going to consist of,
from watching the trailer I can identify what the storyline is
going to be as they have shown two sides to the relationship,
the ending is predictable,this is a romantic movie where they
fall in love and a happy ending

6.  Audio- The conventions of this trailer follows a typical
action/sci-fi genre, it includes all the marvel character, in the
trailer we see director fury telling his team about the attacks
they are facing, and how they can become and defeat the
counterpart. As the scenes progress, we hear more screaming
which is to show the anger. In some part its constant action,
this again grips the audience and leaves them on the edge of
the seats and then it will pause suddenly and a voice over will
take place
 Shot type-The shots used in this trailer include a birds eye view
of the sky scrapers, this is shown because they want to show
the devastation caused by asgard, they also use wide shots
when the public are running away for safety after the attacks,
they also use pans shots to show each character this is show
the body and facial expression of each character. Most of the
shots are fast paced and move from one to another

7.  Advertising technique- Tv, poster, cinema and magazine
 Symbolic codes- in this trailer, each character have their own
dress code, for e.g. iron man, red metal plated body armour
 Target audience- The predominant target audience would be
male, this is because a lot of fast paced action is involved and
may not interest a female viewer, however the movie consists of
female character, this may interest female viewers, the age
range would be 13+, this is because they are action heroes and
at this age they may take inspiration from them.
 Impact on audience- the trailer has a big impact on the
audience, the trailer shows some of the action scenes which
gives the audience something to think about, they do not give
away too much of the storyline because it would not give the
viewer anything to think about when it comes to watching the
full film.

8.  Structure-The scene starts off with a birds eye view shot of the
town, it fades out slowly onto the next scene, the following
scene shows the residents running, they have used slow motion
effect, this is used so that the audience can almost feel the
tension building. Just before the final scene all the characters
come together as one and the camera pans around them.In the
trailer we see some of the main parts of the film but it is
shortened so that they do not give away the story, but it allows
the audience to have some idea of what this film is about ,
some of the scenes will make the audience jump out the seats
in excitement as it includes lot of thrills.From the trailer I can
see a storyline appearing as the trailer gives away the critical
part of the film, it allows the audience to have some idea of
what will happen at the end.

9.  Audio- The conventions of this trailer follow the typical horror
genre, the character speak clearly this is because, It is
presented in the style of “found footage”, from cameras set up
by the couple in an attempt to photograph what is haunting
them. As the trailer progresses,the character use low tone or
whisper to each other, this is because they have seen or heard
something, also more screaming is involved to make the viewer
jump out the seat, alongside this more silence is involved this
again is used to shock the viewer
 Shot type- a close up shot is used to show the emotions of the
two characters, at times when she wakes up suddenly the
camera is close up,this is used so the viewer is can almost like
there with the. Also some of the shot are slow paced. This
again is used to catch the viewers attention

10.  Advertising technique- Tv, poster, billboard and cinema
 Symbolic codes- the symbolic codes used in this trailer include;
ghost or demon is present in their home, the sudden
movement of the characters, this is to show the horror. A blurry
effect is used on the camera to show secrecy, so when
something sudden happens it scares or shocks the viewer, the
lightning used in the trailer is again dark as it is in the bedroom
and the lights are off, darkness suggest mystery and fear, these
effects are important as they create anxiety.
 Target audience- As it is a horror, the age rating would be 16+,
this is primarily due to the content used as well a some of the
language, this would not suit a younger audience as some
scenes are disturbing.
 Impact on audience- The trailer has a big impact on the
audience, it advertises films which will be exhibited in the
future at the cinema, knowing the trailer will be short, its gets
the reader thinking ands adds more interest

11.  Structure- The first scene shows the production company, it
fades over, at first it shows the two characters who seemed to
be normal,but just before the first cut we as an audience are
awakened by the sudden movement of the character, this has a
big impact on the audience as it unexpectedly happened, as
this point adrenaline rush is kicking in and you are unaware if
what is going to happen next. The trailer gives away certain
parts of the film, but not all, the scenes which are shown create
suspense and make the audience move out the seats,but want
to continue watching the movie, In this trailer it is slightly
harder to know the full storyline but know to some extent.

12.  I chose this trailer as it shows a good representation of an
action/comedy trailer, for e.g. Some scenes will include action
and others comedy. This makes the film more interesting as it
is a combination and the viewers will see two sides to this
movie, in the trailer it provides a hint of what to expect, I will
take inspiration from this, the trailer shows the two detectives,
working out why the triads have kidnapped the generals
daughter, I will use the same theme in my trailer, as with most
action/comedy movies, they follow the same storyline where
something goes wrong and it ends in happiness,


13.  Audio-The conventions of this trailer follow a typical
action/comedy genre
 Shot list-shots are close together at a fast pace to show a lot of
action all in one which makes the audience jump out the seats
in excitement, this is something which needs to included in a
action/comedy genre. The shot types that are included in the
trailer include a wide shot where it shows the surrounding and
the characters movement, other shots include profile shots
where the camera focuses on the face, this shot takes place
while they are driving. The camera shots that could be used
with this type of film would be track cameras, these could
potentially follow the cars when on pursuit of a criminal for
example, this will also help the viewers feel the speed of the
car, low angles would be used to help enemies/criminals look
more daunting and lastly

14.  Symbolic codes-within on the trailer the common symbolic
codes include struggle, injuries between the characters and
how they overcome them challenges, the lighting is very clear,
high key lighting would be used as it’s a comedy and upbeat.
However in some scenes where the enemy can be scene, they
have used dark lighting, this is to show the comparison
between who is good and who is bad.
 Structure- the scenes are all fast paced, in the first scene it
shows the police team stacking money while the triad is on the
phone,then a first cut appears, the two characters are
introduced and a brief background into their roles and what the
viewers will expect, the scenes are chosen at random and put
together to make it more effective.
 Target audience- the target audience of this movie would be
13+, this is based on sequences of action/violence and
shootings, and for language,some scenes can be disturbing for
younger viewers.

15.  The trailer has a big impact on the audience,as it creates
interest and makes you want to know what happens at the end
of the movie, the trailer gives hints and clues which attract
attention, personally I believe this trailer has a big impact on
the audience as it includes a mixture of action and comedy
which has been conglomerated to make a effective trailer.