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Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia

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Enda Nasution
Enda Nasution

Rancangan pengembangan landasan online dalam rangka mendukung pertumbuhnan Ekonomi Kreatif Indonesia

TechnologieActualités & PolitiqueVoyages
1  sur  22
Konsep | Rencana | Sosialisasi Agustus 2009 Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia www.indonesiakreatif.com
Introduction > Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction > Why digital media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals | Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Output | Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept | Strategy ,[object Object],[object Object],[object Object],[object Object],CREATIVE INDUSTRY
Concept | Strategy ,[object Object],[object Object],[object Object],CREATIVE INDUSTRY
Concept | Strategy ,[object Object],[object Object],INDONESIAKREATIF KREATORID TEI /or other national events* SMM + SEM * online or offline WEI /or other international events* Community/ Engagement events* 100persenindonesia.com
Concept | Strategy > Communication Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROVIDERS TARGET tools agents target target this...
Concept | Strategy > Communication Plan > Result ,[object Object],[object Object],[object Object],Educations Productions Distributions Promotions ...will lead to this, in harmony connections commitments changes
Concept | Strategy > Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concept | Strategy > Digital Landscape Websites Social Computing Search Syndication Email Conversation (Social Networks) Microsites Digital Strategies Education Edutainment Ads PR Viral Directory Vlogs Webcast Newsletter Viral Buzz Cards RSS Tagging Content Partner Widget Social bookmarks Wiki Blogs Forums Media Blogs Micro Blogs SMS Aggregators Blog SE Keywords PPC SEO SM Optimizing Mobile Facebook lastFM MySpace Twitter Plurk Yahoo!360 YouTube Feelist Feedburner Google G. NewsTimeline Del.icio.us Feedburner Google Reader Desktop feed Del.icio.us Wikipedia Wiktionary digg
Concept | Strategy > Push – Pull Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deployment > What will be built ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Place where creatives go to pick on each other brains, a home for creative communities Official Gov, Corporate, Students Certification for Industry Players
Deployment > What will be built ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deployment > Positioning SMM (Social Media Marketing) + Search Engine Marketing Facebook ‘Cause’ | Blogger Influences | Virals | etc. Exhibition Websites (related to focused campaigns) WEI Others (if any) TEI “ KREATIF PLAYGROUND”/ kreatorID * Forum | Showcase | Education | Community | Free Speech | Connector | 14 sections | live-reports | etc. 100persenindonesia.com Market Place | Commerce | crowd-sourcing | open-pitch | jobs db PORTAL KREATIF portalkreatif.com Official | Directory | Regulation | Corporate | Direction
Deployment > Portal Kreatif
 
Deployment > Alternatives Logo Further exploration is a must . Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites
Deployment > KreatorID A NATIONAL CREATIVES GRID GALLERY FREE SPEECH f o r u m parenting has 14 faces LABORATORIUM ...is. sumthin’ else.
Deployment > Push Strategy > Social Media Marketing
Deployment > Push Strategy > Social Media Marketing Mailing lists/ Forums Videos Blogs & Social Networking Microblogging/ Social Bookmarking Photos

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Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia

  • 1. Konsep | Rencana | Sosialisasi Agustus 2009 Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia www.indonesiakreatif.com
  • 2.
  • 3.
  • 4.
  • 5.
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  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Concept | Strategy > Digital Landscape Websites Social Computing Search Syndication Email Conversation (Social Networks) Microsites Digital Strategies Education Edutainment Ads PR Viral Directory Vlogs Webcast Newsletter Viral Buzz Cards RSS Tagging Content Partner Widget Social bookmarks Wiki Blogs Forums Media Blogs Micro Blogs SMS Aggregators Blog SE Keywords PPC SEO SM Optimizing Mobile Facebook lastFM MySpace Twitter Plurk Yahoo!360 YouTube Feelist Feedburner Google G. NewsTimeline Del.icio.us Feedburner Google Reader Desktop feed Del.icio.us Wikipedia Wiktionary digg
  • 13.
  • 14.
  • 15.
  • 16. Deployment > Positioning SMM (Social Media Marketing) + Search Engine Marketing Facebook ‘Cause’ | Blogger Influences | Virals | etc. Exhibition Websites (related to focused campaigns) WEI Others (if any) TEI “ KREATIF PLAYGROUND”/ kreatorID * Forum | Showcase | Education | Community | Free Speech | Connector | 14 sections | live-reports | etc. 100persenindonesia.com Market Place | Commerce | crowd-sourcing | open-pitch | jobs db PORTAL KREATIF portalkreatif.com Official | Directory | Regulation | Corporate | Direction
  • 18.  
  • 19. Deployment > Alternatives Logo Further exploration is a must . Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites
  • 20. Deployment > KreatorID A NATIONAL CREATIVES GRID GALLERY FREE SPEECH f o r u m parenting has 14 faces LABORATORIUM ...is. sumthin’ else.
  • 21. Deployment > Push Strategy > Social Media Marketing
  • 22. Deployment > Push Strategy > Social Media Marketing Mailing lists/ Forums Videos Blogs & Social Networking Microblogging/ Social Bookmarking Photos