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Kuidas orienteeruda lõputus ja
tundmatus märgiste süsteemis?
Keskkonnamärgised
Enda Pärisma
endapa@gmail.com
Märgised toodetel
 Kergemini märgatav lisainfo
 Lisab usaldusväärsust
 Märgiseid on liiga palju
 Enamik tarbijaid ei tea märgiste taustu
Keskkonnamärgised 26.09.2103
Keskkonnasertifikaadid I
 Tootja keskkonnasertifikaadid
 Keskkonnajuhtimissertifikaadid (nt ISO 14001)
 Toodetel ei tohi kasutada
Keskkonnamärgised 26.09.2103
Keskkonnasertifikaadid II
Keskkonnamärgised 26.09.2103
 Toodete keskkonnasertifikaadid ehk ökomärgised
 Olelustsükli analüüs
 Mitte enam kui 1/3 turul leiduvatest toodetest
Ökomärgiste liigitamine I
 ISO klassifikatsiooni järgi „esimest tüüpi”
ökomärgised
 Antakse välja sõltumatu institutsiooni poolt
 Hõlmavad tööte elutsükli analüüsi
Keskkonnamärgised 26.09.2103
Ökomärgiste liigitamine II
Keskkonnamärgised 26.09.2103
 ISO klassifikatsiooni kohaselt „teist tüüpi” märgised
 Isedeklareeritavad märgised
 Puudub otsene kontroll
 Ettevõte peab olema suuteline keskkonnasõbralikkust
tõestama
Ökomärgiste liigitamine III
 Kõik muud keskkonnaga seotud märgised
 Energiamärgised
 Ökoturismi märgised
 Põllumajanduse mahemärgised
 Hoiatavad ja informeerivad märgised
Keskkonnamärgised 26.09.2103
Mahemärgis või ökomärgis?
Keskkonnamärgised 26.09.2103
 Mahemärgised – toiduainetel
 Ökomärgised – ka muudel toodetel või/ja teenustel
NB! Ei ole alati nii selgelt piiritletud!
Toote keskkonnamärgis – miks?
 Toodetud loodust säästvamalt
 Ei ole kasutatud kunstväetisi ega –mürke
 Ei sisalda GMOsid
 Parandavad majanduse efektiivsust
 http://www.envir.ee/1177692
 http://www.ecolabelindex.com/
Keskkonnamärgised 26.09.2103
Põhjamaade Luigemärk
Keskkonnamärgised 26.09.2103
 Kasutusel 1989 aastast
 Haldab Põhjamaade Ministrite
Nõukogu
 Tooted ja teenindusasutused
 Märgise kasutamine on tasuline
 http://www.norden.ee/et/rohel
ine-majandus/keskkonnamargis
Euroopa Ühenduse ökomärgis
Keskkonnamärgised 26.09.2103
 Kasutusel 1992 aastast
 Haldab Euroopa Komisjon
 Tööstuskaubad ning teenused
 Hetkel 30 tootegruppi
 http://ec.europa.eu/environ
ment/ecolabel/index_en.htm
Der Blaue Engel
Keskkonnamärgised 26.09.2103
 Kasutusel 1978 aastast
 Saksa institutsioonide koostöö
 Tööstuskaubad
 http://www.blauer-engel.de/
en/index.php
Eesti mahemärgis
Keskkonnamärgised 26.09.2103
 Kasutusel 1998 aastast
 Haldab
Põllumajandusministeerium
 http://www.agri.ee/oigusakti
d-14/
Euroopa mahemärgis
Keskkonnamärgised 26.09.2103
 Üle-euroopaliselt alates 2002
aastast
 Haldab Euroopa Komisjon
 http://ec.europa.eu/agricult
ure/organic/home_et
Soil Association
Keskkonnamärgised 26.09.2103
 Kasutusel 1946 aastast
 Haldab vabatahtlik
mittetulumajanduslik ühendus
 Väga erinevatel toodetel ja
teenustel
 http://www.sacert.org/
Ecocert
Keskkonnamärgised 26.09.2103
 Kasutusel 1991 aastast
 Haldab osaühing
 Toidukaubad, aga ka
kosmeetika, puhastusvahendid
jms
 http://www.ecocert.com/en
Forest Stewardship Council - FSC
Keskkonnamärgised 26.09.2103
 Kasutusel 1993 aastast
 Haldab rahvusvaheline
assotsatsioon
 Puidutooted
 http://www.fsc.ee/
Õiglane kaubandus - Fairtrade
Keskkonnamärgised 26.09.2103
 Kasutusel 1997 aastast
 Haldab rahvusvaheline fond
 Erinevad tooted
 http://www.fairtrade.ee/
Muid keskkonnaga seotud märgiseid I
Keskkonnamärgised 26.09.2103
Muid keskkonnaga seotud märgiseid II
Keskkonnamärgised 26.09.2103

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Keskkonnamärgised / pecha kucha