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Multimodality in Qualitative
Longitudinal Research

Fiona Shirani – New Frontiers in Qualitative Longitudinal
Research. Cardiff. 8th February 2013.
Why multimodality in QLR?

▪ Sustaining participant engagement
▪ Extending temporal horizons
▪ Dynamic – capturing changes/continuities
              through time
▪ Making the invisible tangible
Issues to consider

▪ Participant or researcher generated?
▪ Within or outside of the research encounter?
▪ Ethical obligations
▪ Analysis – of themselves or for talk
 generated?
Energy Biographies
 Energy Biographies is led by Prof. Karen Henwood. Other research team members are Prof. Nick Pidgeon and
 Drs Catherine Butler, Karen Parkhill and Fiona Shirani


▪ How do people use energy as part of their everyday life?
▪ How do people’s biographical experiences and aspirations
  influence their energy use?
▪ How can visual methods be used to explore views and
  experiences of energy use?
▪ 4 case site areas across the UK – 68 interviews/ 74
  participants round 1, 36 participants rounds 2 and 3. 6
  months between interviews.
Between interviews 1 and 2
 Activity 1 – participant-generated photos
    • Participants were asked to take
        photographs of things they felt
        related to energy use in relation to
        four themes
    • Two week period for each theme.
        Participants were sent texts to
        remind them of the theme
    • Pictures then formed the basis for
        discussion in interview 2

‘I found it quite useful having the groups you know the focuses I think cos otherwise I would have yeah I think I’d have kind of tailed off’
Emmanuelle
Between interviews 2 and 3
 ▪ Activity 2 – text-prompted photos
    • Text messages sent to
         participants at 10 intervals
         between August-November
         2012 asking them to take a
         picture of what they were doing
         at the time
       • From these pictures we created
         photo narratives, to be
         discussed with participants in
         interview 3
“No I enjoyed the fact of like stopping to think about what I’m doing because I think you know I spend my day just going through the day
without actually thinking about what I’m doing so it was nice to stop and think, yeah, yeah I enjoyed it.” Sarah
During interview 3
▪ Activity 3 – video clips
                                                                “they were coming from a time of war and
   • During interview 3 participants are shown                  deprivation and they had in the beginning
     clips from a 1950s and 2010s version of                    of the 20th century there was a lot of
     what a home of the future might look like                  economic problems so all this is a part of
   • The clips facilitate talk about the future,                the past and we’re looking into the future
     which can otherwise be difficult to discuss                which is the opposite. So it’s abundance,
                                                                it’s an easy life, not easy life in bad way but
                                                                in a good way that you don’t have to do a
    “ if our population grows so much that the land
                                                                lot of chores and you can enjoy your life
    shrinks that much that we really can’t produce
                                                                more” Suzanna
    enough food maybe we’ll have to look at something on
    the sea you know islands of growth or something like
    this without any soil or anything like that so could be a
    bit like out of the box that we might need in 50 years
    time to go back to” Dennis
Summary

▪ Participant-generated photos – participant-
 led discussion
▪ Text prompted photos – providing a point of
 comparison
▪ Videos – extending temporal horizons
              www.energybiographies.org

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Fiona Shirani: Multimodality in Qualitative Longitudinal Research

  • 1. Multimodality in Qualitative Longitudinal Research Fiona Shirani – New Frontiers in Qualitative Longitudinal Research. Cardiff. 8th February 2013.
  • 2. Why multimodality in QLR? ▪ Sustaining participant engagement ▪ Extending temporal horizons ▪ Dynamic – capturing changes/continuities through time ▪ Making the invisible tangible
  • 3. Issues to consider ▪ Participant or researcher generated? ▪ Within or outside of the research encounter? ▪ Ethical obligations ▪ Analysis – of themselves or for talk generated?
  • 4. Energy Biographies Energy Biographies is led by Prof. Karen Henwood. Other research team members are Prof. Nick Pidgeon and Drs Catherine Butler, Karen Parkhill and Fiona Shirani ▪ How do people use energy as part of their everyday life? ▪ How do people’s biographical experiences and aspirations influence their energy use? ▪ How can visual methods be used to explore views and experiences of energy use? ▪ 4 case site areas across the UK – 68 interviews/ 74 participants round 1, 36 participants rounds 2 and 3. 6 months between interviews.
  • 5. Between interviews 1 and 2 Activity 1 – participant-generated photos • Participants were asked to take photographs of things they felt related to energy use in relation to four themes • Two week period for each theme. Participants were sent texts to remind them of the theme • Pictures then formed the basis for discussion in interview 2 ‘I found it quite useful having the groups you know the focuses I think cos otherwise I would have yeah I think I’d have kind of tailed off’ Emmanuelle
  • 6. Between interviews 2 and 3 ▪ Activity 2 – text-prompted photos • Text messages sent to participants at 10 intervals between August-November 2012 asking them to take a picture of what they were doing at the time • From these pictures we created photo narratives, to be discussed with participants in interview 3 “No I enjoyed the fact of like stopping to think about what I’m doing because I think you know I spend my day just going through the day without actually thinking about what I’m doing so it was nice to stop and think, yeah, yeah I enjoyed it.” Sarah
  • 7. During interview 3 ▪ Activity 3 – video clips “they were coming from a time of war and • During interview 3 participants are shown deprivation and they had in the beginning clips from a 1950s and 2010s version of of the 20th century there was a lot of what a home of the future might look like economic problems so all this is a part of • The clips facilitate talk about the future, the past and we’re looking into the future which can otherwise be difficult to discuss which is the opposite. So it’s abundance, it’s an easy life, not easy life in bad way but in a good way that you don’t have to do a “ if our population grows so much that the land lot of chores and you can enjoy your life shrinks that much that we really can’t produce more” Suzanna enough food maybe we’ll have to look at something on the sea you know islands of growth or something like this without any soil or anything like that so could be a bit like out of the box that we might need in 50 years time to go back to” Dennis
  • 8. Summary ▪ Participant-generated photos – participant- led discussion ▪ Text prompted photos – providing a point of comparison ▪ Videos – extending temporal horizons www.energybiographies.org