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‫مفهومه‬ │ ‫تاريخه‬ ‫أهميته‬ │ ‫أسسه‬ ‫ومبادئه‬ ‫الجرافيكي‬ ‫التصميم‬
‫الجرافيكي‬ ‫التصميم‬ ‫هو‬ ‫ما‬ ! ‫؟‬ ‫التصميم‬ ‫هو‬ ‫ترجمة‬ ‫وتعبير‬ ‫عن‬ ‫موضوع‬ ‫معين‬ ‫عبر‬ ‫طرح‬ ‫أفك‬ ‫ار‬ ‫معينة‬ ‫وهادفة‬ ‫ذات‬ ‫صلة‬ ‫بالهدف‬ ‫من‬ ،‫التنفيذ‬ ‫وهذه‬ ‫األفكار‬ ‫تح‬ ‫مل‬ ‫قيم‬ ‫جمالية‬ ‫تعبيرية‬ ‫ّمة‬‫ي‬‫ق‬ .
‫األفكار‬ ‫من‬ ‫عدد‬ ‫صياغة‬ ‫هو‬ ‫الجرافيكي‬ ‫والتصميم‬ ‫الوسائط‬ ‫عبر‬ ‫جميلة‬ ‫فنية‬ ‫أسس‬ ‫وذو‬ ‫منظم‬ ‫بأسلوب‬ ‫فني‬ ‫لغرض‬ ‫أو‬ ‫نفعي‬ ‫وظيفي‬ ‫بهدف‬ ‫اإللكترونية‬ .
‫ويستخدم‬ ‫التصميم‬ ‫الجرافيكي‬ ‫عدد‬ ‫من‬ ‫األساليب‬ ‫المتن‬ ‫وعة‬ ‫في‬ ‫إنتاج‬ ،‫التصميمات‬ ‫منها‬ ‫الجمع‬ ‫بين‬ ‫الرموز‬ ‫والصور‬ ‫أو‬ ‫الكلمات‬ ‫لخلق‬ ‫تمثيل‬ ‫مرئي‬ ‫لألفكار‬ ‫والرسائل‬ . ‫وقد‬ ‫يس‬ ‫تخدم‬ ‫التقنيات‬ ‫الطباعية‬ ‫للوصول‬ ‫إلى‬ ‫نتائجه‬ ‫المرغوبة‬ ‫وقد‬ ‫يكتفي‬ ‫بالتصميم‬ ‫الرقمي‬ .
‫الجرافيكي‬ ‫التصميم‬ ‫تاريخ‬ • ‫التصميم‬ ‫قديم‬ ‫قدم‬ ‫اإلنسان‬ .. • ‫كهوف‬ ‫السكو‬ ‫في‬ ‫جنوب‬ ‫فرنسا‬ ‫تظهر‬ ‫رسوم‬ ‫الحيوانات‬ ‫على‬ ‫جدرانها‬ ‫والتي‬ ‫تعود‬ ‫إلى‬ 16000 ‫سنه‬ ‫مضت‬ .
• ‫أول‬ ‫حضارة‬ ‫استخدمت‬ ‫الصور‬ ‫للداللة‬ ‫على‬ ‫األشياء‬ ‫عن‬ ‫طريق‬ ‫اختراع‬ ‫هم‬ ‫للكتابة‬ ‫المسمارية‬ 300 ‫سنة‬ ‫قبل‬ ،‫الميالد‬ ‫والتي‬ ‫تعد‬ ‫شرارة‬ ‫البداية‬ ‫لظه‬ ‫ور‬ ‫عصر‬ ‫الطباعة‬ ‫فيما‬ ‫بعد‬ .
‫األختام‬ ‫اإلسطوانية‬ ‫السومرية‬ ‫جدارية‬ ‫منحوتة‬ ‫من‬ ‫العصر‬ ‫السومري‬
• ‫من‬ ‫اشهر‬ ‫األمثلة‬ ‫التاريخية‬ ‫على‬ ‫التصميم‬ ‫الجرافيكي‬ ‫هو‬ ‫لوح‬ ‫حامورابي‬ ‫الذي‬ ‫قام‬ ‫بإقامته‬ ‫البابليين‬ ‫على‬ 12 ‫عمود‬ ‫التي‬ ‫تحمل‬ ‫أكثر‬ ‫من‬ 200 ‫قانون‬ ‫سنه‬ ‫الملك‬ ‫بابل‬ ‫و‬ ‫اراد‬ ‫بذلك‬ ‫نشرها‬ ‫وإعالنها‬ ‫لشعبه‬ .
• ‫ظهرت‬ ‫أول‬ ‫صورة‬ ‫مطبوعة‬ ‫على‬ ‫ورق‬ ‫لدى‬ ‫الصينيين‬ ‫منذ‬ 800 ‫سنة‬ ‫قبل‬ ‫الميالد‬ ‫وانتقلت‬ ‫هذه‬ ‫التقنية‬ ‫لدى‬ ‫أغلب‬ ‫الحضارات‬ ‫الشرقية‬ ‫و‬ ‫األوروبية‬ ‫واتخذوها‬ ‫أسلوبا‬ ‫في‬ ‫الطباعة‬ ‫والنشر‬ . • ‫أحدث‬ ‫اختراع‬ ‫آلة‬ ‫الطباعة‬ ‫ثورة‬ ‫في‬ ‫تاريخ‬ ‫التصميم‬ ‫الجرافيكي‬ ‫وا‬ ‫لذي‬ ‫كان‬ ‫من‬ ‫قبل‬ ‫الحضارة‬ ‫الرومانية‬ ‫في‬ ‫القرن‬ ‫الخامس‬ ،‫عشر‬ ‫واستمر‬ ‫بعد‬ ‫ذل‬ ‫ك‬ ‫األوربيون‬ ‫في‬ ‫تطوير‬ ‫آلة‬ ‫الطباعة‬ ‫جيال‬ ‫بعد‬ ‫جيل‬ . • ‫مع‬ ‫حدوث‬ ‫الثورة‬ ‫الصناعية‬ ‫وزيادة‬ ‫االستهالك‬ ‫واإلنتاج‬ ‫تطور‬ ‫التص‬ ‫ميم‬ ‫الطباعي‬ ‫وتطورت‬ ‫التقنيات‬ ‫التصميمية‬ ‫لتظهر‬ ‫وبشكل‬ ‫كبير‬ ‫ال‬ ‫ملصقات‬ ‫اإلعالنية‬ ‫وأغلفة‬ ‫العبوات‬ ‫والشعارات‬ ‫وغيرها‬ .
‫هنري‬ ‫تولوز‬ - ‫لوتريك‬ 1895
• ‫ما‬ ‫نعرفه‬ ‫اليوم‬ ‫عن‬ ‫التصميم‬ ‫الجرافيكي‬ ‫ظهر‬ ‫بجهود‬ ‫رواد‬ ‫مدرسة‬ ‫الباوهاوس‬ ‫أمثال‬ ( ‫باير‬ ‫و‬ ‫موهولي‬ ) ‫الذين‬ ‫أبدعوا‬ ‫تقنيات‬ ‫طباعية‬ ‫جديدة‬ ‫لإلنتاج‬ ‫التصامي‬ ‫م‬ ‫المختلفة‬ . • ‫الثورة‬ ‫التكنلوجية‬ ‫في‬ ‫القرن‬ ‫العشرين‬ ‫هي‬ ‫أهم‬ ‫حدث‬ ‫معاص‬ ‫ر‬ ‫أدى‬ ‫إلى‬ ‫وصول‬ ‫التصميم‬ ‫الجرافيكي‬ ‫بالمستوى‬ ‫التقني‬ ‫الدقيق‬ ‫الغير‬ ‫مسبوق‬ ‫والذي‬ ‫نتعرض‬ ‫له‬ ‫حاليا‬ ‫في‬ ‫العديد‬ ‫من‬ ‫القن‬ ‫وات‬ ‫والوسائل‬ ‫من‬ ‫حولنا‬ .
‫الجرافيكي‬ ‫التصميم‬ ‫أهمية‬ : ‫يعتبر‬ ‫التصميم‬ ‫في‬ ‫عصرنا‬ ‫الحالي‬ ‫نظام‬ ‫إنساني‬ ‫أساسي‬ ‫وأحد‬ ‫أ‬ ‫هم‬ ‫األسس‬ ‫الفنية‬ ‫في‬ ‫حياتنا‬ ،‫المعاصرة‬ ‫فالتصميم‬ ‫الجرافيكي‬ ‫ه‬ ‫و‬ ‫أحد‬ ‫مجاالت‬ ‫النشاط‬ ‫الفني‬ ‫التي‬ ‫ال‬ ‫يمكن‬ ‫االستغناء‬ ‫عنه‬ . ‫وظل‬ ‫ولفترة‬ ‫طويلة‬ ‫يختص‬ ‫بإنتاج‬ ‫المطبوعات‬ ( ‫مجالت‬ – ‫كتب‬ – ‫جرائد‬ – ‫أوراق‬ ‫رسمية‬ – ‫ملصقات‬ ‫دعائية‬ .. ‫الخ‬ ) ، ‫أما‬ ‫اآلن‬ ‫فقد‬ ‫أضح‬ ‫ى‬ ‫التصميم‬ ‫الجرافيكي‬ ‫فن‬ ‫قائم‬ ‫بذاته‬ ‫وتدخل‬ ‫في‬ ‫إنتاجه‬ ‫عدد‬ ‫من‬ ‫ا‬ ‫لوسائط‬ ‫الجديدة‬ ‫مثل‬ ‫الصوت‬ ‫والحركة‬ ، ‫وخاصة‬ ‫عبر‬ ‫التكنولوجيا‬ ‫الرقمي‬ ‫ة‬ ‫الحديثة‬ ، ‫ودون‬ ‫الحاجة‬ ‫إلى‬ ‫طباعتها‬ ‫مثل‬ ‫صفحات‬ ‫اإلنترنت‬ ‫وغير‬ ‫ها‬ .
‫الجرافيكي‬ ‫التصميم‬ ‫مبادئ‬ • ‫التصميم‬ ‫الجرافيكي‬ ‫هادف‬ : ‫أي‬ ‫أنه‬ ‫يهدف‬ ‫إلى‬ ‫منفعة‬ ، ‫فهو‬ ‫طريقة‬ ‫لتوضيح‬ ‫كيفية‬ ‫األشياء‬ ‫التي‬ ‫يعبر‬ ،‫عنها‬ ‫مثل‬ ‫كيفية‬ ‫شراء‬ ‫سل‬ ‫عة‬ ‫معينة‬ ، ‫أو‬ ‫كيف‬ ‫هي‬ ‫األمومة‬ ‫عندما‬ ‫نمثلها‬ ‫في‬ ‫صور‬ ‫وهكذا‬ . • ‫التصميم‬ ‫أعالمي‬ : ‫أي‬ ‫يحمل‬ ‫معلومة‬ ‫وينقلها‬ ‫إلى‬ ‫الناس‬ . • ‫التصميم‬ ‫عملية‬ ‫متسلسلة‬ ‫ومتعاقبة‬ : ‫أي‬ ‫أنه‬ ‫يبدأ‬ ‫بمعلومات‬ ‫عامة‬ ‫وم‬ ‫ن‬ ‫ثم‬ ‫يبدأ‬ ‫بتجميع‬ ‫األفكار‬ ‫ومن‬ ‫ثم‬ ‫تنفيذها‬ ‫وتنقيحها‬ ‫ومن‬ ‫ثم‬ ‫اإلخراج‬ ‫النهائي‬ . • ‫التصميم‬ ‫يستخدم‬ ‫العالقات‬ ‫البصرية‬ ‫بين‬ ‫األشكال‬ :  ‫شكل‬ ‫سلبي‬ / ‫إيجابي‬
 ‫شكل‬ ‫متوازن‬ / ‫غير‬ ‫متوازن‬  ‫خلف‬ / ‫أمام‬  ‫مساحة‬ ‫معتمة‬ / ‫شفافة‬
‫التصميم‬ ‫أسس‬ ‫الجرافيكي‬  ‫الوحدة‬
 ‫التوازن‬
 ‫اإليقاع‬
 ‫الحركة‬
 ‫الفراغ‬

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التصميم الجرافيكي.pptx