Being able to speak in front of an audience with passion, integrity and enthusiasm is a vital skill for any person in business. However, the idea of giving a presentation makes many people break out into a cold sweat of apprehension.
Effective public speaking, pitching and presenting is about getting your message across. It’s not just about engaging your audience with what you have to say; it’s also about how you say it.
Hello, my name is Kathy Ennis. I am a Business Mentor and Trainer and my company is called LittlePiggy
A few things before we get going on The 11 Steps to the Perfect Presentation
Downloads
Slides
The Perfect Pitch – something I have developed to enable people to block out the content of a presentation
Link to my blog
Link to JFDI Club
A few more things to know about me:
Book - The Big Social Media Organiser
She Means Business Trainer – EN & Facebook
The JFDI Club – Facebook Group – One Month Free Trial
One hour – lots to cover – broad brush – my highlights. Going to be covering the basics.
This is not about giving a formalised lecture or being a slick, stadium presenter – this is about the practicalities of getting your message across and engaging a group of people.
Whether we are in employment or running our own business – presenting / public speaking is now a way of life.
Maybe it’s part of the interview process, maybe it’s part of your job, maybe it’s because you must engage with customers / potential customers
It’s not easy sometimes to develop – but have to. It’s a skill that can be learned and honed over time
I am really fortunate to have had a career full of opportunities to speak, present and train groups of people and it is something I love doing. But for some business owners it is not something they have done before; they find it difficult, an ordeal, and, in some cases, terrifying.
Glossophobia
You should be nervous, however experienced you are, it’s how you use your nerves that counts.
Nerves create adrenaline – Use the adrenaline that the nerves produce to ensure an upbeat and engaging presentation
Think of the emotional and physical impact of nervousness – lack of concentration, sweating, palpitations, hurried speech, increased heart rate, butterflies in your tummy.
Same feelings – nerves and excitement - reframe the nerves into excitement
Presenting and speaking in public is a physical activity so make sure your body is ready.
Learn some breathing techniques for managing nerves as well an managing the pace, tone and texture in your voice. Breathing will also help with ensuring you don’t put too much pressure on your vocal chords.
Loosen up your facial muscles (may need to do this in a private place)
Stand with shoulders back to open up chest and make breathing easier
Stand with feet hip distance apart for stability
Keep your chin parallel to the floor to ensure the head is in the correct position
Practice all this before going in to speak
Find out about the audience by asking the ‘who’, ‘what’, ‘why’, ‘when’ and ‘where’ questions.
If you are invited to speak ask the organiser
If it is an unknown group use the beginning of the session to find out something about those in attendance
Who are they, what are they expecting,
how many of them will there be;
Also, find out about as much as you can about the logistics
what is the venue like (layout, available technology, parking,
transport,
availability of food and drink);
what is the topic and how is the programme structured (is it only you,
who are the other speakers, where are you in the order / structure,
how much time do you have and does it include a Q&A)
Yes, if anything is going to go wrong it will be technology, but even more fundamental than that …..
The audience has come to see YOU not a white light on a screen behind you. PowerPoint is great if your presentation is visual (art, design, architecture etc) but if it’s not – ditch it!
Presenting and speaking is all about building rapport
make eye contact all around the room (don’t stare!!)
smile!
Don’t be scared of arm movements (but not crazy)
Rule of thumb – move once you have fully introduced yourself – but don’t pace
Standing with feet hip width apart will give stability and stop you swaying
Demonstrate your knowledge of the audience as people
Use encompassing language – words like ‘we’ when speaking and talking about / sharing your knowledge of a current ‘hot’ topic.
The best way to ensure that an audience remembers you and what you have to say is to involve them in some way.
Enrolling questions – good at the beginning
Polling questions – at the beginning as well as throughout
The more you are interested in them, the more they will be interested in you.
The biggest failing in most presentations is attempting to cram too much into the allocated time.
My advice?
Do a rough outline of what you want to say – then get rid of two-thirds of it.
10 to 15 mins = one point
15 to 30 = two to three points
30 to 45 = four to six points
45 to 60 = seven to ten
Always reintroduce yourself with the emphasis you want
A supplied biography often doesn’t do you justice)
It allows you to reinforce why you are there in front of them
Don’t just stop or finish with “well, that’s all”.
Make your ending count and thank them for their attention
You can use things like a quote
Be straightforward – “I am coming to the close now, so I want to end with…”
Always finish with a call to action.
This doesn’t necessarily mean a ‘buy this product / service …’ or a ‘sign up for this …’ call.
It means asking the audience to do something as a result of listening to you and can include requests such as, read this book, watch this video, contact this person, download this resources as well as buy this product or service.
So, those are my 11 top tips. I hope you found them helpful
Download resources and use links
Remember, The Perfect Pitch document is a method I have developed to help people create blocks of content for any length / type of presentation
If you have any questions, don’t hesitate to contact me – all the contact details are here – and you can download the slides.