11. Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist BE HEARD ENGAGE
12. Why Me….. BUSINESS Programmer Analyst IT Sales/Marketing Sports Management PR/MarComm Social Media Author/Evangelist AND THERES MORE.. Athlete Coach Board Member Life Member NFP CEO Agent Team Manager
19. “ Technology is shifting Power away from the editors, the publishers, the establishment the media elite. Now it’s the People who are in Control .” Rupert Murdoch
22. 2009 9 Million Use the Net 73% use FaceBook 2010 9 Million Use FaceBook
23. It takes time to build Relationships and Thought Leadership
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26. IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org SOCIAL MEDIA
29. Top 100 SA 26% Top 100 ASX 81% Fortune 500 100% or SA Late??
30. 59% pre purchase journey 81% changed their mind 45% used mobile during 26% make product recommendations 28% pre purchase journey 25% used mobile during
34. Jetstar has announced it will direct 40% of its marketing budget to social media. “ We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal,” David May, head of marketing.
35. ‘ I’ve got a small team of people that do nothing but monitor … Facebook and Twitter,” John Slack-Smith (COO) told the CeBIT 2010 conference in Sydney yesterday SMH reports.
36. It’s a big part of what we do. I mean I happen to be one of the top 10 C level twitterers in the world so you could probably imagine I’m twittering all the time. Jeffery Hayzlett CMO
37. “ If your customers are there you need to be there too” he also went on to say “You need to listen.. see how they behave and act similiarly” Scott Monty. Head of Social Media
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39. “ Our marketing bill is way under budget and our turnover has increased across all departments. We no longer feel the urgent need to spend thousands on radio campaigns, flood the city with posters or give in to the constant phone calls offering advertising space.”
40. “ I am lucky to have a General Manager and the owner of the Highway who although are not at all Twitter savvy, trust me when I tell them social media is a great marketing tool for us. They let me sit at my desk and (among other things) tweet, Facebook, foursquare and blog away hoping to see it reflected in our monthly figures.”
41. The problem was, like so many venues, we’d left our social media strategy to our IT guy who wasn’t really interested. We certainly didn’t realise the potential impact social media could have on our business.
42. O P P O R T U N I T Y Word of Mouth Is World of Mouth
43. O P P O R T U N I T Y The Internet Is Not Just Worldwide Its HyperLocal
57. YOU THEM WORDS PICTURES VIDEOS SLIDESHOWS E-BOOKS FACEBOOK YOUTUBE BLOGS TWITTER NEWSPAPERS RADIO TV MAGAZINES
58. YOU THEM ENGAGE WORDS PICTURES VIDEOS SLIDESHOWS PAGES PAGES PAGES For people that want to listen to you WEBSITE For people that do want to know you FACEBOOK YOUTUBE BLOGS TWITTER NEWSPAPERS RADIO TV MAGAZINES
59. WIFM WHO WHAT HOW WHY TAKE ACTION NOW People that Don’t Know YOU Don’t Care about You BUT they Might if you make it easy for them To LIKE YOU
65. “ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis “The Social Media Manifesto” Brian Solis
66. LinkedIn is an interconnected network of 68 million experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
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74. The word blog is irrelevant . What is important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform, where they share what they care about with the world. Seth Godin, Marketing Guru
