Market research involves gathering information about customers through surveys, focus groups, and experts to understand who they are, where they are located, how much they will spend, and when they will buy. The process includes identifying an information need, selecting a research method like surveys or focus groups, designing and conducting the research, analyzing the collected data, and presenting the results.

1. Market
research

2. Gathering, recording and analysis

3. Who?

4. Where?

5. How
much?

6. When?

7. Methods

8. Survey

9. Focus
Groups

10. Experts

11. Market
test

13. Identify problem, what
do I need to know?

14. Select a method

15. Design the sampling

16. Collect the data

17. Analyse the data

18. Present the results