Univision San Diego held a promotion in partnership with Taco Bell to give away $200 in Taco Bell gift cards. Viewers were invited to enter their favorite artist, song, and album of the year plus their favorite Taco Bell item online for a chance to win. The winner who selected all the correct answers received $200 in Taco Bell gift cards valid for one year. Univision promoted the contest through TV spots, mentions during their morning show Despierta San Diego, and online through their website, Facebook page, and weekly newsletter.

1. PREMIOS JUVENTUD TACO BELL PROMOTION RECAP PRESENTED BY: UNIVISION SAN DIEGO

2. KBNT viewers were invited to participate in a unique and engaging promotion, in which the participants were able to receive $200 in Taco Bell certificates!For two weeks, Univision invited viewers to be part of the promotion by visiting UnivisionSanDiego.com and entering their favorite artist, dancer and CD of the year plus their favorite Taco Bell product. The winner who selected all the correct answers received Taco Bell Dollars/ Gifts Cards good for a year.

4. Two mentions during “Despierta San Diego”inviting people to participate

6. DSD Mention

7. DSD Mention

8. DSD interview with the winner

10. Two Facebook mentions (7,000 fans)

12. Contest Entry Page

13. Home Page Flash Rotator Banner

14. Promotions page on website

15. Facebook Mention July 7

16. Facebook Mention July 12

17. Facebook Mention July 13

18. Facebook Mention w/video July 22

19. Newsletter July 12

20. Newsletter July 18

21. Newsletter July 22

22. Thank You For Your Partnership!