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Social Networking

        Presented By:
  Business Coaching SIG Host
      Denise Kirk-Murray
   EntrepreneurTraining.com
Teleseminar Discussion Points
 Teleseminar based on research on
  experiences with social media
 More of discussion rather than workshop
 Encourage your participation
 Accountability




              Copyright 2009 EntrepreneurTraining.com   2
Social Media Definition
 Connecting and Sharing Information on
  the Internet
 It’s Not Who You Know, It’s Who Knows
  You




             Copyright 2009 EntrepreneurTraining.com   3
Common Concerns
 Time Consuming
 Possible Fad
 Return on Investment (ROI)
 Time Spent vs. Rewards
 More Passwords to Manage
 Popularity Contest



             Copyright 2009 EntrepreneurTraining.com   4
Growing Impact
 Business use growing
 Millions of uses on many websites/blogs
 Changing way of doing business




              Copyright 2009 EntrepreneurTraining.com   5
Ways Business Use Social Media
 Stay in contact with clients
 Lead generation
 Surveys and market research
 Marketing and promotion
 Leverage for SEO
 Establish as expert
 Networking and building community


             Copyright 2009 EntrepreneurTraining.com   6
Getting Started
 Join other teleseminars to learn more
 Know rules and follow them
 Be consistent
 Watch for updates as things change often,
  i.e.: Facebook recent upgrades
 Get help



              Copyright 2009 EntrepreneurTraining.com   7
Get Help
 New jobs being posted for Social Media
  personnel
 Hire interns
 Teens are good resource




              Copyright 2009 EntrepreneurTraining.com   8
Tips for Success
   Understand the tool
   Not every tool for everyone
   Different way to communicate on the many
    websites
   Find the ones that meet your style
   Participate in groups
   Post regularly
   Become part of the community
   Use video when appropriate

                 Copyright 2009 EntrepreneurTraining.com   9
Popular Websites
   LinkedIn                              Blogs
   Facebook                              Wordpress
   Twitter                               Video Blogs
   YouTube                               DIGG
   StumbleUpon                           Ping
   Delicious                             BlogTalkRadio



                  Copyright 2009 EntrepreneurTraining.com   10
Business Coaching SIG Group
   Group Set Up for Business Coaching SIG on
    LinkedIn
   Place to meet and share between monthly calls
   Invite Friends - Free and Open for all
   Do not have to be SIG member to join
   Post questions, comments and resources
   Start discussions, get support and network


                  Copyright 2009 EntrepreneurTraining.com   11
How to Join LinkedIn Group
 Go to LinkedIn.com
 Go to Groups Directory
 Search Groups Directory for:

     “Business Coaching SIG–Coach U”
 Click the “Join Group” button
 Start participating in the action



             Copyright 2009 EntrepreneurTraining.com   12
My Social Media Contacts
   Twitter: www.Twitter.com/BizTraining
   LinkedIn:
    www.LinkedIn.com/in/denisekirkmurray
   Blog: blog.entrepreneurtraining.com
   Facebook:
    companies.to/entrepreneurtraining.com
   BlogTalkRadio:
    www.BlogTalkRadio.com/EntrepreneurTraining

                 Copyright 2009 EntrepreneurTraining.com   13
Questions



                          ?

            Copyright 2009 EntrepreneurTraining.com   14

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Social Media for Business

  • 1. Social Networking Presented By: Business Coaching SIG Host Denise Kirk-Murray EntrepreneurTraining.com
  • 2. Teleseminar Discussion Points  Teleseminar based on research on experiences with social media  More of discussion rather than workshop  Encourage your participation  Accountability Copyright 2009 EntrepreneurTraining.com 2
  • 3. Social Media Definition  Connecting and Sharing Information on the Internet  It’s Not Who You Know, It’s Who Knows You Copyright 2009 EntrepreneurTraining.com 3
  • 4. Common Concerns  Time Consuming  Possible Fad  Return on Investment (ROI)  Time Spent vs. Rewards  More Passwords to Manage  Popularity Contest Copyright 2009 EntrepreneurTraining.com 4
  • 5. Growing Impact  Business use growing  Millions of uses on many websites/blogs  Changing way of doing business Copyright 2009 EntrepreneurTraining.com 5
  • 6. Ways Business Use Social Media  Stay in contact with clients  Lead generation  Surveys and market research  Marketing and promotion  Leverage for SEO  Establish as expert  Networking and building community Copyright 2009 EntrepreneurTraining.com 6
  • 7. Getting Started  Join other teleseminars to learn more  Know rules and follow them  Be consistent  Watch for updates as things change often, i.e.: Facebook recent upgrades  Get help Copyright 2009 EntrepreneurTraining.com 7
  • 8. Get Help  New jobs being posted for Social Media personnel  Hire interns  Teens are good resource Copyright 2009 EntrepreneurTraining.com 8
  • 9. Tips for Success  Understand the tool  Not every tool for everyone  Different way to communicate on the many websites  Find the ones that meet your style  Participate in groups  Post regularly  Become part of the community  Use video when appropriate Copyright 2009 EntrepreneurTraining.com 9
  • 10. Popular Websites  LinkedIn  Blogs  Facebook  Wordpress  Twitter  Video Blogs  YouTube  DIGG  StumbleUpon  Ping  Delicious  BlogTalkRadio Copyright 2009 EntrepreneurTraining.com 10
  • 11. Business Coaching SIG Group  Group Set Up for Business Coaching SIG on LinkedIn  Place to meet and share between monthly calls  Invite Friends - Free and Open for all  Do not have to be SIG member to join  Post questions, comments and resources  Start discussions, get support and network Copyright 2009 EntrepreneurTraining.com 11
  • 12. How to Join LinkedIn Group  Go to LinkedIn.com  Go to Groups Directory  Search Groups Directory for: “Business Coaching SIG–Coach U”  Click the “Join Group” button  Start participating in the action Copyright 2009 EntrepreneurTraining.com 12
  • 13. My Social Media Contacts  Twitter: www.Twitter.com/BizTraining  LinkedIn: www.LinkedIn.com/in/denisekirkmurray  Blog: blog.entrepreneurtraining.com  Facebook: companies.to/entrepreneurtraining.com  BlogTalkRadio: www.BlogTalkRadio.com/EntrepreneurTraining Copyright 2009 EntrepreneurTraining.com 13
  • 14. Questions ? Copyright 2009 EntrepreneurTraining.com 14