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Launching Your Social Media Marketing Plan For Sustainable Brands
1. Launching Your
Social Media
Marketing Plan
For Sustainable Brands
By Brenda Horton
Twitter: @BrendaHorton -- Facebook: facebook.com/BrendaTelloHorton
Fan Page: facebook.com/HwareFB -- blog: www.hware.com/blog -- email: info@hware.com
2. Outline
Has social media changed the
fundamentals of marketing?
What does peak oil and
climate change have to do with
location-based marketing?
A 5 Step Social Media
Marketing Action Plan.
29. These are just a few
fundamental sales and
marketing questions we still
need to be asking.
30. Lastly, as thought leaders
and influencers in building
the green economy….
31. …how are you using online
tools to change the world
through your sustainable
business?
32. How are you using social
media to spread your
message of doing good
while doing business?
33. It starts with a clear
understanding of the online
sales funnel.
34. delicious
Your Website
is your online
Real Estate
StumbleUpon
Email Marketing
MadMimi.com
AWeber.com
ConstantContact.com
RSS Subscribers
FeedBurner.com
FeedBlitz
36. For example
Do you want them to sign up for your e-
newsletter?
Do you want them to RSVP to an event?
Do you want them to buy your online
product?
Do you want them to download your e-
book?
59. By claiming your business on
Google Places
It tells the search engines
that they have the most
accurate and up-to-date
information about your
business location.
60. Google Places
It gives YOU, the business
owner an opportunity to
optimize your business listing
for targeted keyword sets and
geographic areas.
61. Google Places
Claiming your place page is
important, but adding
relevant content to it is
what will help with rankings.
63. Over 38 million people
visited Yelp in August
2010 to make spending
decisions.
64. Yelp
Communicate with your customers
privately or publicly.
Track how many people view biz page.
Add photos and detailed biz description.
Announce special offerings.
Post up-to-date information and
specialties.
70. A 5 Step high-level
Strategic Social
Media Marketing
Action Plan.
71. 1. Envision – Create a vision of results
that you want to achieve
2. Plan – High level goals and create a
plan
3. Act – Take action on the plan
4. Track – Measure your results
5. Adapt – Adjust plan, actions, or vision
if necessary based on results.
72. 1. Envision
It starts with the end in mind.
What outcome do I want to
achieve?
What’s my vision?
What values will guide
you?
What do I want to
accomplish?
73. 2. Plan
Identity the goals you want to achieve.
Determine who will lead goal by when.
Make your goals SMART - Specific, Measurable,
Attainable, Relevant, Time Bound.
Select and prioritize which social media platforms
you will use and how you will use them.
Determine how you will measure success and by
when: KPI - Key Performance Indicators.
Above all make sure your brand is consistent on
every platform.
74. 3. ACT
Create action plans for each goal
and take action.
‣ Sign up for key social media platforms
using your brand.
‣ Call to action for your target audience.
‣ Do status updates about them on all
your social media platforms
‣ Drive traffic to your site
‣ Capture leads and convert to end goal.
75. 4. Track
Track progress on Actions
Plans and Goals
Update Results for your
Key Performance Indicators
(KPIs)
Review Progress and
Results
Using Metrics
Using Analytics
Have Accountability
77. The ultimate measure
for sustainable
brands is the
successful execution
of the triple bottom
line business model.
78. Social Media
Resources
Facebook and local deals -
mashable.com/2010/11/03/facebook-deals-
platform/
www.hubspot.com
www.copyblogger.com
sethgodin.typepad.com
79. For more FREE
business tips and
strategies sign up for
Hware’s Blog at
www.hware.com/blog
80. To get this presentation
and links to
social media resources
go to
www.hware.com/?p=4540