Eo nerve gene mc cubbin - pop labs1. Pop Labs, Inc. 1 Brilliant Minds, Inc - Confidential Pop Labs, Inc. © 2. Fragmentation & Disruption 2 John has an idea. John sees an opportunity. John needs a website. John has limited knowledge of digital media. John needs guidance and expertise. John & his team can’t keep up with online fragmentation. Fragmentation of content platforms. Fragmentation of software technology. Fragmentation of hardware technology. Fragmentation of client & prospect adoption. Fragmentation of behavioral paradigms. Disruption of industry & vendor models. Disruption of marketing standards. John needs help. 3. Holy Crap! Media is transforming and touch points are converging. Companies are engaging in 6.5 different media platforms on avg. in their overall marketing mix. Many agencies have not developed the competencies necessary to serve this fragmented medium. Individual consultants and small providers do not have the bandwidth in I.P. or resources. $26 billion of advertising and marketing spend: http://ow.ly/50lYM Pop Labs, Inc. © /// The above graphic was created by Scott Graves, please see this link for more awesome data: http://ow.ly/50ok6 4. 4 Do you have ANY idea what is being said about you online? Your brands, executives, employees , and clients are engaging this medium…LIKE IT OR NOT! Pop Labs, Inc. © /// The above graphic was created by Scott Graves, please see this link for more awesome data: http://ow.ly/50ok6 11. Social Media – consulting, white-label staffing, trafficdeployment 24. SMB & Mid-Market Needs SMB = Owner-Operated Biz 5- 100 Employees (revenues $1mm to $25mm) Monthly budget is $500 - $15,000 Chasing “ideas” Primarily looking for a targeted lead Mid-Market = Enterprise Biz Problems / SMB Processes 100+ Employees (revenues $25m to $300 mm) Monthly budget is $15,000 - $500,000 Media awareness and interest Lacking holistic strategy Chasing geographic or brand expansion. Struggling to hold onto existing regional success or ‘uniqueness’ of brand note: this includes “Mid-Market-Like” Large & Gov’t Business Units 6 Pop Labs, Inc. © 25. What Your Fears are Ignoring Digital services accounted for $26 billion of national advertising dollars spent in 2010. Six in 10 digital dollars -or $15.6 billion - went to digital specialty agencies. Despite a ‘recession,’ digital advertising increased by 15% from 2009 to 2010. 43% of target market plans to increase their interactive budgets for 2011. 7 Pop Labs, Inc. © (Source: Ad Age 2010) 26. Why You Need This… 8 B/c your clients, prospects, and employees EXPECT you to create, manage, and deliver on the PROMISE of YOUR brand 27. At a Bare Minimum Web Site - Search Engine Optimization / Usability / Visual Impact. Brand Development / Client and Prospect Demographic Study and Analytics. Technology to Enable Management and Comprehension of Data. Email Marketing and List Development. Minimal PPC and / or Display Advertising. 9 The basics - if you are NOT doing this, no matter what kind of business… you are failing. Pop Labs, Inc. © 28. What You Need to Do This… An extra 40 hours a week. A brilliant developer / graphic designer / project manager / day trader / communications & marketing expert / superman or superwoman. Someone to manage the aforementioned rock star. 10 …or maybe you need … TO FOCUS ON CREATING REVENUES FOR YOUR BUSINESS - AND - LET THE EXPERTS DO WHAT THEY DO BEST!! We create a customized package of services that are specific to the marketing needs and sales objectives of our client. Instead of heavy-weighted, up-front billing for a one-time service, we offer most services on an annual retainer-based contract over a specific term. Pop Labs, Inc. © 29. Basic Analysis of Budget Break-down 11 Services Quadrant Your agency should provide relationship based services and products that scale with their client’s maturity (i.e. your growth). Your agency relationship should solidify and permeate as new technologies, platforms, and paradigms evolve. Pop Labs, Inc. © 30. What Works Best? – A Holistic Approach Brand Management & Consulting Interactive Identity, Web Design & Mobilization Search Engine Optimization & Content Development Search Engine Marketing & Media Buying Social Media & Interactive Strategy Communication Strategy Email Marketing Public Relations & Reputation Management 12 THIS WORKS !!! Pop Labs, Inc. © 32. Step by Step Step 3 - Attack Step 4 - Assimilate Step 1- Study Step 2 - Build Analyze your current efforts & results… creating a customized campaign plan, targeting your HIGHEST VALUED PROSPECTS at their MOMENT OF NEED. Establish bulkheads & positions of defense…. creating safety zones for continued GROWTH as well as DEFENSE of NEW & EXISTING REVENUES. Launch advertising and branding efforts…. across multiple platforms, synergizing all ONLINE & OFFLINE marketing efforts. Analyze daily results…. Creating an easily understood LEARNING PLATFORM for continued PERFORMANCE IMPROVEMENT. Pop Labs, Inc. © 14 106. University of Houston16 Pop Labs, Inc. © /// The above client list is represented by Pop Labs and entities currently under LOI to be acquired. 107. Refreshing Results 17 Gene McCubbin gene@poplabs.com direct: 713-243-4540 cell: 832-646-9741 www.poplabs.com www.genemccubbin.com http://blog.poplabs.com @gopoplabs @genemccubbin Recognized and Awarded for Leadership Pop Labs, Inc. © 17