Presentation that I delivered at WebDu 09 Conference.

1. Is Google really the best way to search? A case study on faceted search Elizabeth Pek May 2009

3. Fairfax Digital UX Team Ken Vijay Tessie Richard ?? Could this be you? Melissa (alumni) Liz

4. Content discovery = GOLD!

5. SMX Conference Mar09: Source: HitWise. Own 94% of Australian Market Share

7. What’s faceted search?

8. This integrated searching and browsing experience lets users begin with a simple keyword search , but then offers useful next steps and insights into the content and its organization . Peter Morville

9. Common Search Behaviour Taken from: Peter Morville’s presentation at IA Summit 2008 http://www.slideshare.net/morville/search-patterns

10. Narrow = New search

13. Case study: Drive.com.au

14. Buyers, sellers, car enthusiasts Dealer & display advertising 1.3M UBs / 24 Million PIs

15. The old search…

16. The old search…

17. Project Goals by 10% by 5%

18. Design constraints Ad requirements Databases New Cars Used Cars Medium Rectangle Ad

20. Design challenges Search suggest Starting point or

21. Drop-downs

22. Google-esque

23. Results for both

24. 80% 20% Drop-downs Google-esque

25. New car PIs Search results New car leads 60% 20% 6% 15% Used car PIs Search results Used car leads

26. Google-esque = 21% more PIs Drop downs Google-esque

27. Google-esque = 50% less leads Drop downs Google-esque

28. ute , wagon , vw , diesel , convertible , prado , wrx , xr6 , van , coupe , utes , 4wd , automatic , 4x4 , landrover , volkswagon , lpg , hatch , black, sport

29. Search box not recognised!

30. Refine panel not obvious

31. Google-esque revised

32. Hybrid

33. 60% 20% Google-esque 20% Drop-downs Hybrid

34. Hybrid = 20% more PIs Drop downs Google-esque Hybrid

35. Hybrid = 4% more leads Drop downs Google-esque Hybrid

36. Are users ready for faceted search?

37. Expert searcher Novice searcher No category knowledge High category knowledge

40. How do I do this mummy? Expert searcher Novice searcher No category knowledge High category knowledge

41. Finally, they’ve got faceted search! Now I can get on with it! Expert searcher Novice searcher No category knowledge High category knowledge

42. Least ready Learns interface No category knowledge High category knowledge Novice searcher Expert searcher Learns category Most ready

43. Key learnings: Top Tips

44. 1. Use faceted search: people now expect it!

45. Google Search Options

46. Test, test & Re-test 2.

47. 3. Understand the impact one at a time

49. Keep it simple! 5.

51. Monitor and listen 7.

52. Iterate to perfect 8.