2. Who: Anyone
What: A comparison of different weather forecasts
When: Anytime
Where: Anywhere
Why: It can be difficult to determine which one of the many
conflicting weather reports are the most accurate.
3. Different weather websites often have different forecasts. It is
far too time-consuming to check them all and it is often
difficult to know which one to believe. In certain hobbies e.g.
fishing, gardening it can be very helpful, or even crucial, to
know what the weather will be beforehand.
4. How do all the different weather forecasts compare with
each other?
Which weather forecast is the most accurate?
What is the best day in the coming week to do a certain
outdoor weather-dependant activity?
5. People who have this problem might try to check multiple weather
apps to see how they compare, but this is time consuming and these
weather reports often conflict.
6. Gives weather forecasts from all the major websites so that
the user can compare them. Each day the user can rate each
forecast on their accuracy and over time the app calculates
an average accuracy rating for each so the user can
determine which site tends to be the most accurate.
7. Students don’t seem to be very interested in out app. Instead
we hope to target those who regularly take part in outdoor
activities e.g. fishing, gardening, motorcycling etc that could
depend on an accurate weather forecast.
8. We have found many weather apps but none that compare
forecasts from various sources. We hope that our app will
provide a more accurate forecast than any other app on the
market, as well as offering other features such as the activity
checker.
9. • The ability to view the average forecast by day (the average is taken
from the different weather sources).
• The ability to see the weeks forecast from each weather source.
• The ability the rate the accuracy of each source each day. The
accuracy ratings from all users is used to calculate how accurate a
source is overall.
• The ability to check which days over the coming week are best for
doing activities such as gardening, sailing, skiing, motorcycling,
picnics and fishing.
10. There will be a main page that link to pages that allow the user to view
different forecasts by day or by source, as well as to the activities page
and the options page. All of these pages will link back to the home
page.
The ‘by website’ page will link to pages with a more comprehensive
overview of each source, each of which will link back to the ‘by
website’ page.
11.
12.
13.
14. Our app does not need to use a lot of spate and the technology
needed is fairly simple to it should be compatible for most
smartphones. An internet connection will be required to synchronise
the forecasts and we may need permission to use information from
the sources.
15. We plan to have a ‘lite’ free version with ads and a ‘premium’ adless
version costing around £1.69.
16. We made a survey about the app and its features and sent it to other
students. We found that many students don’t actually regularly check
weather forecasts and those that do tend to use the default weather
app on their phone or tablet, but that accuracy of weather reports and
conflicting information from different sources was a problem for some.
Notes de l'éditeur
A title slide describing the name of the app, the team name and the names of team members and possibly a logo, if you have one already
What is the background situation you are addressing? Describe the context users are experiencing.
Example:
Buzzer Buddiez:
Who? Students
What? Students are studying for exams
When? 7am
Where? Student dorm
Why? Late night cramming, student likely to oversleep
What specific problem do people encounter in that situation? Use the results from your user research
Examples:
Buzzer Buddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc
Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate.
Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train
Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
What core question are you addressing with the app?
Examples:
Buzzer Buddiez: how can you avoid oversleeping?
Transit: how can negative teacher feedback be translated accurately?
Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card?
Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
Use your key insights statements from your findings during Scoping to provide evidence that your app is solving a genuine problem in a different way for users.
Examples:
Buzzer Buddiez: you wake up to hit snooze/ switch off the alarm, but don’t get up. Friends and family i.e. social pressure can help to push you to actually get out of bed.
Transit: parent- teacher conferences are not open-ended conversations. You can map the key areas of negative feedback around attendance, behaviour, results etc. to bridge the conversation between parents and teachers.
Oyster on the Go: Oyster travel data can already be accessed online, the key trick is to make it easily accessible on the go.
Cattle Manager: You can keep a simple record of your actions on your phone
To introduce the judges to your team and the product, include your final min elevator pitch here.
Example:
- Buzzer Buddiez: Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]
Summarise what you have learnt about your users. Remember, these profiles must be based on the real users you interviewed during scoping.
Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
Give an overview of your app’s core feature and your MVP user stories.
Show here what your MVP will look like in terms of the key wireframes of your app’s core feature.
Show here what your MVP will look like in terms of the key wireframes of your app’s core feature.
Show here what your MVP will look like in terms of the key wireframes of your app’s core feature.
Explain what business model you have chosen and why.
How many customer pledges did you get? Did you have to change your plans to find customers that are willing to pay?
Outline the three core marketing activities you planned and how you are going to reach your specific users in a targeted, simple, social, scarce and cheap way.