Finding the suitable esthetician is painfull. 2 out of 3 women try new ones every year because they are looking for quality, which is much more important than price to them.
Epiluna is a website where you can search, compare, review and find your esthetician. Browse over candid reviews, opinions, and detailed information about products used, music, atmosphere, services’ prices and even more - All by women like you.
At any time of the day, you can also book and pay online. You'll also find a place with a loyalty program and promotional offers.
For estheticians, Epiluna is a new tool to get in touch with their customers. Less calls but much more bookings directly scheduled in our dedicated application to organise their working day. We help estheticians to sell their expertise and they can stay focus on their customer relationship.
Compare, book, review - A real esthetic revolution !
3. Why is it so painful ?
• Your esthetician is full for the upcoming month ?
• Exhausted by the “quick and dirty” ?
• Moving to a new town and don’t know any esthetician there ?
• Haven’t yet find the perfect waxing spot ?
You need to find a new, available and trustfull esthetician !
But how ?
4. How do we solve
your issue ?
Website & mobile app
listing estheticians
around
Reviews, peer
recommandations and
prices information
Online booking and
paiement, making
everything easier
5. Women behavior
Going to the esthetician :
• Every month (30%)
• At least 3 time per year (81%)
Looking for :
• Quality (45%)
• Good prices (33%)
• Proximity (12%).
6. Market Size
in France
30 415
estheticians
Source: Insee 01/01/2014
11 millions
of potential customers
60% of women go to the esthetician
9. Revenu sources
Fee: 1,5 € / Booking
Free or subscription: - Free : esthetician listed on Epiluna.com
- Pro (29€/mo) : detailed esthetician profile
+ online booking
- Pro + (49€/mo) : customer relationship
management tool included + detailed
statistics available
10. Revenu projections
300
1%
YEAR 1 :
150,000 €
of french marker share as suscribers
subscriptions (29€/mo)
1.5 €
10
fee per booking
booking per suscriber each month
11. Competition
● Competitors focus on price (discounts)
● Customers first interest is the quality
● Competitors are generalist not focus on
estheticians
12. Competitive Advantage
● Checked Reviews : Help women to choose
● Online booking : H24 easy to use & gain of time
● Online payment : Prepaid services
● High level of information about esthetician (products
used / ambiance / list of services & pricing …)
13. Timeline
● May > Beta epiluna.com
● Sept > epiluna on iOS
● Oct > first paid booking
