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Similaire à Renee Final Google And Systems And Leadership, Nov 30
Similaire à Renee Final Google And Systems And Leadership, Nov 30 (20)
Renee Final Google And Systems And Leadership, Nov 30
- 1. Humanity VS. Machinery: A Systems Perspective of Google’s Growth Presented by Emily Precht-Patterson
Notes de l'éditeur
- Today, we will look at the on and offline systems of Google where humanity meets machinery to demonstrate how successful a company can be in both closed and open services and rhetoric, it is hard to find fault with google’s methods minus the environmental and social damages that technology puts on Earth through as fast, competitive growth
- First a quick overview of systems development, then the open, closed, rational and natural models of systems theory, called the layered approach, provided by Scott and Davis, will be compared to Google’s attributes provided by Scott. Lastly, Scott and I question google for the environment and people in open and closed networks. PROB: HOW COMPANY BLEND OPEN AND CLOSED MODELS INTO A LAYERED MODEL. Like backstage need secrets to get audience effect (Lipnack and Stamps, 1997) Stross – san jose state u in cali, new york times journalist, and novelest of half a dozen or more books
- Originally called General Systems Theory in science: biologist Bertalanffy – movements founder with economist Boulding, physiologist Gerald and mathematician Rapoport (collaborated through 1940 to 1972) (Checkland, 1981) Open system – internal and external influences homeostasis – act to maintain steady state like comm theory uncertainty reduction, personality theory to try to understand erratic and adaptive behaviors of systems, coming from biology and psychology (Hall and Lindzey) ideas of equilibrium, homeostasis, feedback and stress and stimulus response trope of comm. relative growth (social differentiation) and growth in time (animalistic), including competition philosophies other founder theorists include Jenkins 1969: four m’s men, money, machines, and materials! Buckley- society as complex adaptive system (1968) all know senge (1990) 5 th discipline systems thinking (personal mastery, flexible mental models, shared vision, and team learning) Eisenberg, Goodall and Trethewey say “no single feature makes the parts special rather the organization is unique in the way that all its qualities work together as a whole to create the ultimate ie sport team, family… Ackoff (1971) Ashby?, Buckley (1968), Checkland (1972-1981), Greene (1970), Kast and Rozenzweig , Weinberg (1975) ,Winn (1974), Trop (2007) and many more in business literature Also used in cultural and sociological studies
- Murphy -anything that can happen will Eye-brain law illusionary aspect of systems mental power can compensate for observational weakness and vice versa. Thump – if want to learn anything we mustn't try to learn everything. Law of large numbers – larger the population more likely values close to average Perfect systems law – true system properties cannot be investigated!
- Overall, this data was collected from Interviews, team meetings, and observation not access to some storage rooms at google plex Stross tells readers about google’s overarching rational Goal- store all world’s info and protect identities? Strategy start out two man team from Stanford college slowely add team members known by employee one two and so on receive donations and grants for equipment make money with ads that people click on or now paid for by advertising company… competitiors- microsoft, wikipedia, facebook, waltdisney, myspace, CBS, NBC, contract with yahoo now Product-web search, email, book, video, map, health---- and in real life google ples with shopping, food, laundry, transportation, child care… Clients- web access, claim your content copy wright infingement auto service. Suppliers companies libraries with moon shot book search Employees educated young computer and human resources experts Technology- enormous FIRST DATA CENTER BUILT NOT RENTED IN THE DALLES, OREGON IN 2004-2005. THEN NORTH AND SOUTH CAROLINA AND OKLAHOMA AND IOWA. “SINISTER CORPORATE OCTAPUS” AN EDITORIAL PAGE CALLED BECAUSE OF STEALTH IN NEWS BUY UP LAND AND RESOURCES, SOME NEW JOBS. HAD TO HIRE LOCALLY OR CRITIZED OTHERWISE. Secrecy become norm software not humans do maintaining work. Stross chapters in system approach: open and closed, unlimited capacity, algorithm, moon shot, gootube, small world afterall, a personal matter, and algorithm meet humanity
- On rt google qualities and left scott descriptors under the far left levels of being. Weick’s organizing/sense making: enactment, selection, retention; retrospective: identity construction, retrospection, enactment, socialization, continuation, extracted cues, plausibility (Eisenberg, Goodall, Trethewey) Web started as a closed network for labs and interns college and businesses then expanded to individuals appear open. Rhetoric of masking/advertising/sharing data. Google claim open because any browser access. Open content analysis book search test open. Google talk, reader, friend connector rhetoric of open.
- Cloud computing – cyberspace take up valuable, enormous, and scarce energy, with mathematical equations collect and organize all data without bias. exs: PageRank, Crawling spider software look for copied sites; closed model walled gardens, New York Times experiment “wall big enough appear open” Wall St Journal last gated community, Facebook- gated network. P 29 Stross Algorithm (set or rules for solving big prob, building blocks inside software) rate natural disasters not valuable because not discerning like humans. Algo have math order grow as fast as web. Software vs hardware speed. Program vs machine? Speech to text model. “DIGITAL AMERICAN MEMORY”!!!! Redundancy data centers on coasts and in middle… “cooling machine prob” in 2004 TOOK NEW ENERGY APPROACH 57. Google all from book Planet Google by Randall Stross 2008
- In all, google is questioned for its adherance to the open model but they are allowed to have closed areas of their business. Or are they? Have Schmidt 2001 CEO do face work while Brin and Page oversee staff and computers. “open social announcement in 2007, success of Orkut and other international applications. Summer of coding for interns .. Reason to collect personal info and not. Privacy: “trust builds over a very long time and can be lost evry quickly p. 35. Shift software to services. Google check out for purchases, google calendar, google traffic, google Apps (word processing), universal google, google talk instant message, blogger, grandcentral phone, orkut social network. Gmail. Electronic communications privacy act google answers no more Journlaists say google earth promote social /government conspiracies radicals and pro-internet rave about google breadth and integrity.
- Technology always means more and better phones, tvs, computers every year if have funds upgrade so make lots to “recycle” destroy environment so anti good system – plus tech take jobs away from humans and teams of computer programmers say work never finished or used so waste. Monopoly: microsoft and google just want to beat competition not “free market with lots of little competitors” take 90 % of web searches Scale: create Capacity by assembling own machines – two founders still in charge so profits stored to buy more. “think big” “FEW HUMANS AND MANY MACHINES, STROSS more data is better data, scale big and eager to try new things. Google’s dream is to be like the 2001 Space Odyssey Hal 9000 from a ceo schmidt press conference. Viacom sued YouTube and google in 2007. Shoved under rug with claim your content success test (high consumer use in millions) against Time Warner, Walt Disney, and CBS while Revver company paid people to individually screen for violence, porn, and copywrighted material. AUTHORS GUILD file suit in sept 2005 for not sharing money in printing digitally and reproducing works on internet, like metallica and bands with music sharing web sites! Scott always gives examples of the past like when electrisity in 1880s went to large , cheaper plants with new centralized alternating current so the problem goes back before google and will continue In 2008, google beat microsoft yahoo and aol 190.7 million unique visitors. Or 70% and make over 4 billion a year. Their business plan is 300 years old.