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1. How Postcards Can
Be Your Business’
Best Ally

2. Introduction
Clients are the lifeblood of a business. But for any company,
whether established or new, it can get pretty hard to find
prospects to make a living and thrive in today's bleak
economy.
That's why you must make use of any opportunity to market
your product or service, and do it for as cheap as possible.
In this presentation, we will show you how to accomplish just that
by using postcards in creative ways.

3. Why Use Postcards?
But before we explain HOW to use those postcards, let's find out
WHY you should make them an integral part of your strategy.
• Postcards are way cheaper than direct mail
• Unlike with the latter, postcards are read by people
(no envelope, so no need to be opened)
• If you send a discount or a coupon, it will be right there
before your target’s eyes. Thus, more people will take action
• Postcards are great for branding as they will push your name and logo in
people’s subconscious (they increase the number of views)
• They can easily be passed around, especially if they’re funny or interesting

4. Advertise your Site
One of the best uses of postcards for your business, as they’re
so cheap to make, is to have them drive traffic to your site.
Use one of the sides to create an appealing and colorful
message… or, better yet, a hook to get people’s attention
(example, if you’re a dating site: "Is this what your love life
looks like?", with a picture of a desert in the background)
Then, on the other side, tell them that if they want to learn more
about how to solve their problem, they can visit your site, and
you give out the URL.

5. Upcoming!
Postcards can also be nice as a tool to advertise new products
or upcoming events. Show pictures of what people can expect
(the specifics of your product or fun photos of past events)
and be sure to deliver a clear and powerful message (one
liners often work best in this case).
Also, you can turn those postcards
into numbered invitations to
special events, so the people who
receive them will feel even more
value.

6. Keep in Touch
If postcards have their use to acquire new contacts, they’re also
great for keeping in touch with your existing clients. They
help in keeping the relationship alive and healthy, and hold
your name at the top of their mind.
Don’t be afraid to just send a postcard to say Hi (something
along the lines of "Hey John, how have you been? We miss
you…")
However, the best time to send them is still on special occasions
like Christmas, Birthdays, New Year, etc.

7. And the Winner Is...
Turn your postcards into tickets for a contest and watch your
traffic increase dramatically.
You know that people love free stuff, so use that common trait to
your advantage by creating a contest with a few nice prizes to
win for anyone who responds to
your message by sending the
card back with their details or
entering the number they’ll find
on the postcard on your website.

8. Say Thank You
Our favorite method, in using postcards as marketing tools, is
simply to send them to your clients to thank them for their
business. Whenever they order from you, tell them how
much you appreciate their patronage.
As a thankful note, you can add a special coupon to redeem at
their next purchase, for even more impact

9. Conclusion
There are thousands of ways to market your business
effectively but few come close to using postcards in terms of
cost and versatility.
Include this tool in your business arsenal
and you will witness a nice increase in
your profits. Guaranteed!

10. If you want to use postcards, you still need
to know where to get them. To contact the
experts in the field: http://eprintfast.com/