It's not easy being a charity in the digital world. This slideshow is a summary of the problems and solutions for future-proofing your supporter base, getting more donations and making the most of technology.

1. © equimedia
How charities can future-proof their
fundraising strategy
Social Media &
Fundraising

2. Charities must choose:

3. Charities must choose:
embrace social media

4. Charities must choose:
embrace social media
or

5. Charities must choose:
embrace social media
or
chase a decreasing supporter base

6. This slideshow is a summary of our latest whitepaper.
Go to slide 26 for a link to the full version

7. The Problem

8. Supporters are losing trust in
charities

9. It’s hard to find the best way to
reach new, younger supporters

10. It’s hard to know which new
technology to use

11. The digital landscape is
complex & fragmented

12. Recruiting digital marketers is
hard
Especially in an industry with a skills shortage

13. The Stats

14. Smartphones are widespread

15. Donors are on social media

16. …even the wealthy ones

17. What charities need to do

18. Regularly profile supporters so
you know who to target
many charities are relying on out-of-date donor
demographic data

19. Find similar people in their
favourite social channel
people who share key characteristics with your
current supporters are more likely to donate

20. Test & refine messaging
social media is a quick and low-cost way of
generating feedback on new messaging ideas

21. Find & approach influencers
to spread your reach within your target audience

22. Stay informed on new tech
they’re opportunities in disguise

23. Connect TV with social
by synchronising social ads with your TV ads

24. Carry out attribution analysis
prove the downstream value of social campaigns
with data that can inform future activity

25. Test new tech
you don’t need to go all-in. Take advantage of
trends and keep testing new mediums and tools
to stay future-proofed.

26. Download the full whitepaper
Your guide to raising
funds on social media

27. Get in touch
We’ve worked with some of the UK’s top charities,
and we’d love to have a chat with you about how
we can help your organisation.
01793 715440 | contact@equimedia.co.uk