Tài liệu Zalo - Mobile Solution trong buổi hội thảo Vietnam Digital Marketing 2014 do EQVN phối hợp với các đối tác tổ chức.

1. MOBILE MARKETING CASE STUDY“MOMO –BILLIONAIRE WORLD CUP”

2. ExecutionResultCampaignEvaluate

3. CAMPAIGN

4. Mobile Payment
Application
3.400 Download
(10.06.2014)
Brand Awareness
ZaloFan-base
Downloads & Interactions
Challenge
Momo

5. OTT Application
14MUsers
Sticky Messages
ZaloPage
Build Community
Solution
Zalo

6. User predict result & score of each match
to have chance to get 100MVNĐ/match
Momogive 64.000 VNĐ/user
(Activate App & Follow Page)
Mechanic
Game

7. EXECUTION

8. IDEAS
Using Zaloto build community for Momoand organize a game for users during World Cup 2014
AUDIENCE
Over 18 years-old, financial independence and live in HCM& HN
CHALLENGE
Momowould like to hold aevent during WC to increase the brand awareness and grow the install base of its mobile application.

9. Solution
Microsite
ZaloPage
Sticky Messages
Interaction

10. Web
Use QR Code –Convert PC’s user -> Mobile

11. RESULT

12. Sticky Messages
Reach
556.944
iOs’suser
Reach
2.354.988
Android’s User
1.504.772
Click
2.911.932 Messages
Install
18.500
iOs’sUser
Installs
56.000
Android’s User

13. 90K
150K
170k
16/6
23/06
10/07
Follower

14. 26,000
Download
13,000
Download
3 DAYS
+ 55,000
Download
(23/06)
39,000
Download
(20/06)
+ 74,000
Download
(10/7)
Download

15. Evaluate

16. Content about WC
7000 interactions
Content about Life 5500 interactions
Content about Branding
6000 interactions
Content about Promotion
3700 interactions
Effective interaction

17. TOP 2 Free New
(Android)
TOP 1
Finance
(Android)
TOP 8
Free New iOS
Ranking

18. Compare
Electronic Newspaper & FMCG
•Audience: Vietnamese, over 18 year olds
•Place: Vietnam
•How : Simple by sending syntax message to join
•Award: 500.000 VNĐ/ message which predict the right score of each match, unlimitnumber of messages
Momo
•Audience: All 18+ users of Zalo
•Place: HCM& HN
•How : Hard, users have to do 2 steps to join
Step 1: Follow ZaloPage
Step 2: Download and activate Momoapp
•Award: 100MVNĐ/all messages which predict the right score of each match
15.000
960.000
Messages of each match
Total messages
266
22.000
Messages of each match
Total messages

19. Contact: Mr. Tuan Nguyen Anh