The infographic- based on several market studies, shows that despite a relatively slower economic growth and foreign exchange volatility, over 15 million Indian travellers are planning foreign trip. Interestingly, Dubai and Singapore still keeps the top positions as the most popular destinations for Indians.

1. The Indian Traveller 2014
The Ultimate Guide

2. India’s travel market is
projected to reach $14.7
Billion in 2017. What are the
driving forces behind this
tremendous growth?
Who is the New Age Indian
Traveller? What does he
want? How does he travel?
INDIAN Tourism At A Glance
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3. 15 million INDIANS are planning
for foreign trip.
$303 million will be spent by
Indians on travelling.
OUTBOUND Is The Craze
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4. Singapore and Dubai remain the most favourite tourist destinations
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5. As more and more Indians opt for
international travel, regional OTAs
should reach out to broaden their
international offerings.
Connect to hotels in UAE, South East
Asia, North America and Europe.
Quick Tip
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6. 33%
Travel related queries come from
mobile.
39%
MOBILE The Game Changer
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Indian business travellers make
travel arrangements including
booking through mobile while on
the move.
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7. Indian hotel OTAs should focus more
on mobile marketing.
Invest in mobile optimized websites.
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8. 12% searches are rated to travel.
54% of all travel related
searches are on accommodation
SEARCH Is The Word
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9. As Indians increasingly turn toward
search for travel planning and
reservations, hotels, air-lines and OTAs
should include SEO and SEM as key
component in their digital marketing
campaign.
Quick Tip
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10. 40%
Indian travellers seek advice
from friend in social media.
70%
Four & Five star hotels in Indian
main cities have a social.
Social Media Is The Norm
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11. Digital and Social media is going to become
the primary channels of marketing and
communication for the hospitality industry.
Time for independent and smaller hotels to
take notice and make their presence felt in
social media.
Quick Tip
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12. 300
Travelers find
user reviews
important
The Number Game
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Million current size of
Indian affluent middle
class equals the size of
the US population.
$1700
An outbound traveller
spend per trip.
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13. The increase in disposable
income, along with a stable
economy, easy access to credit
and exposure to media have
influenced Middle Class India’s
mindset, and choices, Indians are
now more inspirational and
confident.
Rise of Indian Middle Class
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14. Thank
You
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