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China Retail 2012 BP China Campus Recruitment
What we will cover ….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BP Global Retail  ,[object Object],[object Object],[object Object],Data resource: BP Annual Report and Accounts 2009  资料来源: BP 集团 2009 年报 Wild Bean Café  in Australia 澳大利亚的 Wild Bean Café  Aral   BP Car wash service 德国 Aral 洗车业务  BP service station in UK 英国  BP 加油站   ampm  in  USA  美国的 ampm 便利店  FIFA decorated site in South Africa  世界杯主题包装的南非油站  BPPC service station in China  中国的中油 BP 加油站
BP China Retail ,[object Object],[object Object],[object Object],[object Object],Beijing Jiangsu Guangdong Fujian Zhejiang Shanghai Shandong 4 Stand-alone BP Sites BP-PetroChina JV  BP-Sinopec JV Sinopec/Esso/Aramco Integrated Refining & Marketing JV (750 sites) Sinopec/Shell 500 sites JV Total/Sinochem 500 sites JV in  Bohai Ring and east China PetroChina Territory Sinopec Territory
BP’s Retail Evolution in China 1995 1996 BU established 1 st  BP site BPGD 33 sites IPO 2000 324 sites dual branded BP Jiangmen JV set up 2001 2002 BPPC JV established 2003 403 sites dual branded 2004 BPSNP JV established 2005 Shaoxing sites transferred Xiaoshan sites transferred 2008 2006
Retail Family Tree GCE GCE GCE GCE GCE Segment Strategic Performance Unit Business Unit China Retail BU Center & JVs Exploration &Production Alternative Energy China Retail Refining & Marketing Segment (Downstream) SAM Global Fuel A&A Fuels Value Chain - EH Sub-segment Fuels Value Chain - WH UK Asia O&D Lubes Turkey France Shanghai BU Centre Zhejiang BP Sinopec JV Guangdong BP Petro China JV BP Fujian operations
How we together make it a profitable biz …
Embedding Safety Culture in Operations … High standard facilities and equipment High standard of operations BPPC JV is holding an HSE contest to refresh the HSE  knowledge and the practical application skills. Site staff are trained on safety before  they are allowed to serve for customers.
Fuels business  -  Track Records  Our JVs have grown faster than the market, driven by our competencies in key areas  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand & Customer - Brand Architecture  ,[object Object],[object Object],Master Retail Brand Food Service Brand Bottle additive brand  (Premium fuel brand extension) C-store offer brand descriptor C-store offer brand descriptor BP master brand presents in two joint venture operations Bottle additive brand  (Premium fuel brand extension) Food Service Brand 2010 trial Product / Service  Brands Descriptors The chart below illustrates the brand/descriptor presence in both JVs
Fuels business of  China Retail -  Global Transportation Challenges Competition Low CO 2  world Bio Blending Customer  Mobility Changes
Fuels of the future Key changes in the future -- Government legislation To vehicle manufactures: Improve the efficiency of engines & vehicles To oil companies:  Introduce increasing amounts of renewable fuels Impact of legislation The future for BP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People ,[object Object],[object Object],Talent Development Capability Building Diversity & Inclusion Communication &  E ngagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partnership  "BP has brought world class retail management know how to our JV in Zhejiang. I am happy to see the tremendous growth in the shop business introduced by BP. I hope we can further extend our cooperation to make a greater success."   - Wang Tianpu, President of Sinopec ,[object Object],Relationship in the top level
Great future… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Great future…
Where to find more about BP …… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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China retail +introduction

  • 1. China Retail 2012 BP China Campus Recruitment
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  • 5. BP’s Retail Evolution in China 1995 1996 BU established 1 st BP site BPGD 33 sites IPO 2000 324 sites dual branded BP Jiangmen JV set up 2001 2002 BPPC JV established 2003 403 sites dual branded 2004 BPSNP JV established 2005 Shaoxing sites transferred Xiaoshan sites transferred 2008 2006
  • 6. Retail Family Tree GCE GCE GCE GCE GCE Segment Strategic Performance Unit Business Unit China Retail BU Center & JVs Exploration &Production Alternative Energy China Retail Refining & Marketing Segment (Downstream) SAM Global Fuel A&A Fuels Value Chain - EH Sub-segment Fuels Value Chain - WH UK Asia O&D Lubes Turkey France Shanghai BU Centre Zhejiang BP Sinopec JV Guangdong BP Petro China JV BP Fujian operations
  • 7. How we together make it a profitable biz …
  • 8. Embedding Safety Culture in Operations … High standard facilities and equipment High standard of operations BPPC JV is holding an HSE contest to refresh the HSE knowledge and the practical application skills. Site staff are trained on safety before they are allowed to serve for customers.
  • 9.
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  • 11. Fuels business of China Retail - Global Transportation Challenges Competition Low CO 2 world Bio Blending Customer Mobility Changes
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  • 16.

Notes de l'éditeur

  1. Key messages: In the past, international oil majors have attempted to set up stand-alone sites through various agreements with local players or municipalities, yet with very limited success – often ended up with sporadic network and barely profitable. 2.Since early 2000, FOCs started to enter into partnership with major NOCs by means of minority JVs. Basically there are three major types of approach as shown on the slide. BP currently operates the biggest FOC fuel retail network in China. Shell is also running a network of 200 dual-branded sites in Jiangsu with Sinopec. Shell is also setting up presence in second tier cities in West China. Whereas, EssoMobil has successfully formed an integrated JV with Sinopec and Aramco to build a large scale refinery and retail network in Fujian province. Total has been actively leveraging its relationship with Sinochem to tap into northern and eastern China.