Today’s technology is moving at an insane pace. Slow it all down with Erica Campbell Byrum, Director of Social Media for Homes.com, as she explores consumer trends and the implications in search, social, mobile and your online reputation.
This presentation was given at the 2014 RE/MAX R4 Convention in Las Vegas. #remaxr4
6. Mobile First!
People who use phones and
tablets to access the Internet
will outnumber those who
use a PC by 2015.
- Mary Meeker
@ericacampbell
7. Mobile In The Middle
Mobile technology and behavior is at the center of
the current digital ecosystem, including web, social
and search. -Edelman Digital
@ericacampbell
8. Mobile First!
29% of Americans say
their phone is the first
and last thing they
look at every day.
People are always
connected.
- Qualcomm
@ericacampbell
9. Optimize Content Across Channels
90%
of people use
multiple screens
sequentially.
- Google
@ericacampbell
10. Optimize Content Across Channels
61%
of mobile searchers who land on a nonoptimized site will immediately leave the site
and return to Google to find one that is
more readable.
- Google
@ericacampbell
11. Local Mobile Search
One half of all local searches are
conducted on mobile. People
search while on the move.
- Microsoft
@ericacampbell
12. Time on Devices Increasing
On average,
Americans spend
2.7 hours
socializing on
mobile devices.
Fish where the
fish are.
- Microsoft
@ericacampbell
13. Mobile Search Converts to Purchase
90% of mobile searches
lead to action, 50% lead to
a purchase.
- Search Engine Land
@ericacampbell
22. 92%
of consumers worldwide trust
recommendations from friends and family
more completely. Search engines, as a
result, have begun to shift to factor a
searcher's social connections into their
results.
- Nielsen
@ericacampbell
31. Add Visual Content
5x
Higher engagement on visual content
on Facebook. Pictures are easier to
digest in the newsfeed.
-Edelman Digital
@ericacampbell
36. Facebook & Google+ Tips
• Share content that makes your brand stick
• Post info that relates to first-time
buyers/sellers, home renters, empty
nesters, etc.
• Ask clients to visit your Facebook
Business Page and Google+ Page for
valuable info
@ericacampbell
40. Anatomy of an Instagram Profile (Mobile)
Profile
Pic
Company
Name,
Profile,
URL
Photos
@ericacampbell
Followers &
Following
41. How It Works
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•
•
•
•
•
Snap a photo with your mobile phone
Choose from 20 different filters to transform the image
Tag the photo with a Foursquare location
Include a message and use hashtags
‘Like’ and comment on posts from other users
Search the site and app to discover content
@ericacampbell
64. Instagram Tips
•
•
•
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Start sharing photos of your listings
Add a filter that complements the home
Take close-up shots of key features
Use hashtags in your comments
#RealEstate #ShortSale #Foreclosure
#ReducedPrice #LuxuryRealEstate
@ericacampbell
85. Pinterest Tips
• Remember, Pinterest is for engaging and
creating the ideal lifestyle
• Evoke ‘Pinspiration’ with your pins
• Pin it, and they will come
• Use words like: dream home, perfect
space, ideal kitchen
• Include hashtags for search
@ericacampbell
87. Social Management
• Set up of 7 social
networks
• 1 post per day
across 3 social
networks
• 3 Facebook apps
plus branding
@ericacampbell
88. Social Listening: Reputation Manager
• Monitor online visibility, reviews,
mentions, social and
competitive share of voice
@ericacampbell
• Verification for 3 local
directories
89. Social Broadcaster
Create posts for your social networks, including listings
and open houses – all from one login!
@ericacampbell