1. Best Practices in Digital Printing

2. Introductions
 Craig Pannemann - District Sales Manager
 Paul Otero - Milwaukee District Manager
 Martje Wetherall - Erie Street Store Manager

3. Printing Industry
 Contracting and consolidating
 Traditional print
 The move to digital print

4. Printing Trends
Figure 1: The growth and decline of printing firms in the U.S., 1965 - 2020
Table 33: Number of traditional printing firms in the U.S., 1965 - 2020
Year 1965 1975 1985 1995 2005 2015 2020
Firms 29,800 37,500 51,000 60,811 40,205 31,148 28,000

5. Category 1995 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2015
Commercial Printing
General Commercial 24,900 21,878 21,076 20,497 20,205 19,392 17,527 16,800 13,197 13,000 12,100 11,800
Quick Printing 9,700 8,996 7,699 7,259 7,150 7,136 6,779 6,190 6,157 6,123 5,900 4,000
Newspaper Printing 6,400 5,213 5,124 5,079 5,042 5,002 4,897 4,797 4,690 4,400 4,300 3,000
Book Printing 430 367 361 341 343 341 295 285 281 281 281 245
Financial, Legal Printing 200 173 173 173 172 171 137 130 121 111 102 98
Screen Printing 4,122 4,096 4,188 4,382 4,474 4,549 4,630 4,698 4,687 4,204 3,999 2,000
Digital Printing 11 386 554 1,036 1,498 1,792 1,930 2,160 2,346 2,860 3,190 3,000
Subtotal 45,763 41,109 39,175 38,767 38,884 38,383 36,195 35,060 31,479 30,979 29,872 24,143
Form, Label & Tag Printing
Business Forms Printing 1,178 764 736 704 682 660 558 502 499 479 469 300
Label, Wrapper Printing 890 822 814 798 797 797 709 699 689 650 640 510
Tag, Ticket, Tape Printing 210 146 141 136 136 135 124 120 120 110 105 95
Subtotal 2,278 1,732 1,691 1,638 1,615 1,592 1,391 1,321 1,308 1,239 1,214 905
Other Printing
Greeting Card 70 55 51 49 49 48 39 32 31 31 29 20
Specialty Printing 1,200 1,019 991 994 975 951 821 800 798 788 790 980
Packaging Printing 1,900 1,700 1,667 1,630 1,624 1,559 1,436 1,400 1,380 1,360 1,340 1,310
Subtotal 3,170 2,774 2,709 2,673 2,648 2,619 2,619 2,619 2,619 2,619 2,619 2,600
U.S. PRINTING FIRMS 51,211 45,615 43,575 43,078 43,147 42,594 40,205 39,000 35,406 34,837 33,705 27,648
Trade Services
Prepress Services 7,300 2,753 2,491 2,153 2,070 1,900 1,700 1,600 1,500 1,300 1,200 500
Trade Binding 1,400 1,300 1,299 1,239 1,200 1,190 1,100 1,089 1,057 1,003 1,000 1,000
Other Finishing Services 900 811 780 779 762 743 956 1,636 1,910 2,000 2,200 2,000
Subtotal 9,600 4,864 4,570 4,171 4,032 3,833 3,756 4,325 4,467 4,303 4,400 3,500
U.S. PRINTING INDUSTRY 60,811 50,479 48,145 47,249 47,179 46,427 43,961 43,325 39,873 39,140 38,105 31,148
Other Services
Direct Mail Services 4,211 4,178 4,087 3,977 3,843 3,673 3,603 3,588 3,556 3,501 3,477 3,200
Graphics/Photo Services 5,300 5,990 6,100 6,300 6,400 6,600 6,890 7,002 7,500 7,670 8,000 9,000
Copy Shops 9,000 6,900 6,300 6,202 6,100 6,000 5,930 5,840 5,856 5,900 5,800 4,000
In-plant Services 12,000 7,900 7,100 6,854 5,977 5,442 5,241 5,198 5,188 5,165 5,100 5,000
Subtotal 30,511 24,968 23,587 23,333 22,320 21,715 21,664 21,628 22,100 22,236 22,377 21,200
PRINT UNIVERSE 91,322 75,447 71,732 70,582 69,499 68,142 65,625 64,953 61,973 61,376 60,482 52,348

6. On Demand Printing
 Zero Inventory
 No Warehousing
 Less obsolescence
 Just in time
 Shorter runs

7. Web 2 Print
 Different web solutions
 On demand / on-line
 Static documents
 Custom documents Order
me

8. Variable/Personalized
 Audience / Message / Offer
 Good Data
 ROI
 Mythical response rate - 2%
 Average cold mail / call response rate - 1.9%
 Existing customer response rate - 16.8%

9. Green Printing
 Print only what you need
 Emissions
 Energy consumption
 Recycling (parts, toner, cartridges)
 Traditional printing issues

10. Thank You!
 Questions
Craig Pannemann 414-283-2679
pannemann@dcopy.net