Erica Holt

Greater Los Angeles Area, dc United States

Digital Analytics Director

Driven digital media and analytics executive with 12+ years’ experience in the management and evaluation of multiplatform digital/social media marketing campaigns promoting the objectives of automotive, health care, and government clients. Outstanding record of success delivering large scale sponsorships, optimizing paid media and search engine results, doubling conversion rates, and enhancing website functionality/user experience. Well-versed in current digital, mobile and social media trends and adept at developing interactive digital and social strategies that engage and influence target audiences. Combine hands-on digital media management/communications background with a BA in Mass C...