You may be blogging entirely wrong. Blog content doesn't need to be perfect to bring visitors to your site and boost your business—it needs to offer value, help readers with their pain points and rank high in search engine results. Too many resources are drained chasing the "perfect blog," and not enough are used on maximizing audience value and SEO.

1. Why Your Blog
Isn’t a Masterpiece

2. In business blogging, reaching and
maintaining a certain level of quality is
essential.
You shouldn’t use your blog to sell to
readers or self-promote; you should use it
inform and provide readers (potential
customers) value.
How does one create a perfectly crafted,
lead-generating machine of a blog post?

3. Fill content with appropriate keywords?

4. Load it with as much information as possible?

5. Conduct several rounds of edits?

6. Your blog isn’t a masterpiece
because it doesn’t need to be
When blogging for your business, you have one choice: keep
chasing the “perfect” blog post or keep the gears turning.

7. For businesses with active blogs, those
blogs exist for one sole purpose:
SEO

8. The SEO value you get from consistent,
keyword-tailored blogging is much more
beneficial to your business than draining
resources and time into creating one blog
masterpiece.
Sure, you could stumble on content
greatness...

9. ...but that shouldn’t be your “make or break” goal.
Remember, time is a resource

10. In the end, your readers don’t really care if your
blog wins the Nobel Prize for Literature

11. They only care if it provided the value and information they were
searching for when they typed in their search query

12. “This isn’t NASA, folks. Content marketing is not a space
shuttle. Perfect is not a requirement, nor is it even
attainable… Assuming you have the right intentions, no word
produced by your hand for the world to see will ever be a
waste of your time.” Marcus Sheridan
The Sales Lion

13. Understand your ideal buyers
Address their pain points
Get that content out there

14. This is particularly true with topical information or industry trends.
If you spend a week creating a blog on these topics, the post will end
up irrelevant. Your readers already got the same info elsewhere.

15. Once a blog is published, you can always update content as
trends or ideas change

16. What’s most important is to get that
content out there, indexed and shared
across social media channels.
Your readers want solutions to their
problems, not works of art.

17. We live in the On-Demand Economy, and businesses that aren’t able
to adapt are going to falter while those that are thrive. When a user
wants certain information, they want it then and there.

18. You’ll never generate the blog leads you’re after if each article
takes your writer(s) a week to develop

19. Address the tough questions, create that
content and put it out there for the world to
see (and find).
Business blogging isn’t about exemplary
craftsmanship or creating the “perfect”
article; it’s about helping people.
The more frequently and effectively you
can do that, the more business you’ll
ultimately generate through your blog.

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