1. Algo Proofing – A Look at the Landscape

2. First Off... Who Am I?
 Co-author: The Art of SEO
 CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm
 Columnist:
 Interviewer:

3. The Takeaways

4. Moving to 100% (Not Provided)

5. Toolbar PageRank Updates are History?

6. The Adds

7. Hummingbird

8. Hummingbird in a Nutshell
Hummingbird
User
Query
Query
Translator
Modified
Query
Translated Search Query Results
Main
Algo

9. Conversational
Queries
“Show Me
Pictures of the
Eiffel Tower”

10. Remembers Context – “How Tall Is It?”

11. Basics of Hummingbird
• Affects 90% of queries
• Translates queries
– Natural language
– Synonyms
– Context
– Co-citation connections
• Maps true user intent

12. Google Plus

13. Code for a Google Plus Share
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This is why people think the links pass value
Note: Google deliberately and carefully architected this to pass PageRank
They did so for a reason
Our opinion that is that it is not treated the same as a traditional link
It is probably filtered in some fashion
Likely value is as a supplemental signal

14. Google Plus – Personalized Results

15. Google Plus
Post in
SERPs

16. How Google Plus Shares May Impact SEO
(non-personalized)
This is Speculation!

17. Authorship and AuthorRank

18. Eric Schmidt
Google’s
Eric Schmidt
The New Digital Age
“Within search results,
information tied to verified
online profiles will be ranked
higher than content without
such verification, which will
result in most users naturally
clicking on the top (verified)
results. The true cost of
remaining anonymous, then,
might be irrelevance.”

19. In-Depth Articles

20. PublisherRank

21. What the H**L Do I Do Now?

22. Some Tactics Now Useless
• Obsessing Over
PageRank will
slowly die off
• Obsessing over
keyword usage
will as well

23. Google Wants You To Think Strategically

24. Be The Best At Something

25. Help Others and Communicate Your Expertise
You

26. Address User Wants / Needs

27. Does Your Website Reflect That?
Usability
Functionality
Usefulness

28. Does the
Community
Acknowledge You?

29. Thank You!
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 485-7751
www.stonetemple.com