Voice usage is on the rise. Personal assistants are being used by hundreds of millions of people. Learn how they are being used, and what opportunities exist for enhancing your brand reputation and visibility. See a walkthrough of how to build an Actions on Google.

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The Rise of Voice and How
to Prosper from it
Presented by: Eric Enge

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ERIC ENGE, CEO
2016 US Search Awards Search Personality of the Year
2016 Landy’s Search Marketer of the Year
Eric’s Studies Have Been Covered In:

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MAY 2016
25% of searches performed on
Windows 10 taskbar are voice
searches, per Microsoft reps
MAY 2016
1 in 5 searches on mobile apps
in USA are voice searches &
share is growing
2020
“In 5 years time,
at least 50% of
all searches are
going to be either
through images or
speech”
Andrew NG, Baidu Chief Scientist
Mary Meeker’s Internet Trends Report (Kleiner
Perkins)

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Half of
smartphone users
engage with voice
technology on
their device, and
many of them use
the feature
habitually
Use of Voice Technology is on the Rise

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Use of voice
search in public
environments is
increasing
significantly-
even just in the
past year alone.
Social Stigma With Using Voice Technology is
Declining Fast

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Approximately 45M Smart Speakers in US Homes

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High income are
more likely to get
annoyed by other
using voice
commands
(61.7% vs. 44.8%
for all responses)

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Personal Assistants

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75% of the
Devices Will be
Something
OTHER than a
Smartphone,
Tablet, or PC
35000
30000
25000
20000
15000
10000
5000
0

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Death of the
Search Box

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Death of
the
Browser
Too!

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Personal Assistants

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“Siri, now actively used on over half a
billion devices, has developed a deep
knowledge of music and understands
your preferences and tastes” (source:
Apple)
“The Google Assistant is now available
on more than 400 million devices,
including speakers like Google Home,
Android phones and tablets, iPhones,
headphones, TVs, watches and more.”
(source: Google)
Apple
HomePod

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The Role of
Featured
Snippets
80% of Google Home Answers Come from
Featured Snippets
Source: Digital Marketing Agency ROAST

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Position 0
Becomes
Position
Only!

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One Assistant,
Available
Everywhere

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One Assistant,
Every Need

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Personal
Assistants
Required Service
Providers

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Google Actions: Conversational Interfaces

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Strive for
Early
Inclusion
by Amazon
/ Google
Learn how
to Build
Conversati
onal
Interfaces
Get Early
User
Mindshare
Personal
Assistants
Rising
FAST
Reasons to be an Early Adopter of Skills/Actions

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Building An Action on
Google

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Google Home Intent Fulfillment

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List of Intents in Google Home

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Building Out One Intent – Structure and Response

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Building Out One Intent – Example Response

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Specifying Phrase Types (the Define)
We
Called
This the
“Define”
Section

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Specifying the “Execute” Phase With Q&A

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Connecting Google Home to DialogFlow.com in Test
Mode

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Connecting Google Home to DialogFlow.com
Settings

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Success in Updating a Draft Action

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Testing Your Draft Action

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Test Google Action “in Action”

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Example Text
Inputs to
diagflow.com

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Submitting Your App for Validation

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Rich Analytics
Data is
Available

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Definitely
Enable
Implicit
Discovery

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Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
Thank
You!
Stone Temple Consulting
sales@stonetemple.com
@stc_corp
(508) 879-0995