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Pubcon Austin 2018 Voice, Personal Assistants, and Building a Google Action

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Voice usage is on the rise. Personal assistants are being used by hundreds of millions of people. Learn how they are being used, and what opportunities exist for enhancing your brand reputation and visibility. See a walkthrough of how to build an Actions on Google.

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Pubcon Austin 2018 Voice, Personal Assistants, and Building a Google Action

  1. 1. #pubcon The Rise of Voice and How to Prosper from it Presented by: Eric Enge
  2. 2. #pubcon ERIC ENGE, CEO 2016 US Search Awards Search Personality of the Year 2016 Landy’s Search Marketer of the Year Eric’s Studies Have Been Covered In:
  3. 3. #pubcon MAY 2016 25% of searches performed on Windows 10 taskbar are voice searches, per Microsoft reps MAY 2016 1 in 5 searches on mobile apps in USA are voice searches & share is growing 2020 “In 5 years time, at least 50% of all searches are going to be either through images or speech” Andrew NG, Baidu Chief Scientist Mary Meeker’s Internet Trends Report (Kleiner Perkins)
  4. 4. #pubcon Half of smartphone users engage with voice technology on their device, and many of them use the feature habitually Use of Voice Technology is on the Rise
  5. 5. #pubcon Use of voice search in public environments is increasing significantly- even just in the past year alone. Social Stigma With Using Voice Technology is Declining Fast
  6. 6. #pubcon Approximately 45M Smart Speakers in US Homes
  7. 7. #pubcon
  8. 8. #pubcon
  9. 9. #pubcon
  10. 10. #pubcon High income are more likely to get annoyed by other using voice commands (61.7% vs. 44.8% for all responses)
  11. 11. #pubcon Personal Assistants
  12. 12. #pubcon
  13. 13. #pubcon 75% of the Devices Will be Something OTHER than a Smartphone, Tablet, or PC 35000 30000 25000 20000 15000 10000 5000 0
  14. 14. #pubcon Death of the Search Box
  15. 15. #pubcon Death of the Browser Too!
  16. 16. #pubcon
  17. 17. #pubcon Personal Assistants
  18. 18. #pubcon “Siri, now actively used on over half a billion devices, has developed a deep knowledge of music and understands your preferences and tastes” (source: Apple) “The Google Assistant is now available on more than 400 million devices, including speakers like Google Home, Android phones and tablets, iPhones, headphones, TVs, watches and more.” (source: Google) Apple HomePod
  19. 19. #pubcon The Role of Featured Snippets 80% of Google Home Answers Come from Featured Snippets Source: Digital Marketing Agency ROAST
  20. 20. #pubcon Position 0 Becomes Position Only!
  21. 21. #pubcon One Assistant, Available Everywhere
  22. 22. #pubcon One Assistant, Every Need
  23. 23. #pubcon Personal Assistants Required Service Providers
  24. 24. #pubcon Google Actions: Conversational Interfaces
  25. 25. #pubcon Strive for Early Inclusion by Amazon / Google Learn how to Build Conversati onal Interfaces Get Early User Mindshare Personal Assistants Rising FAST Reasons to be an Early Adopter of Skills/Actions
  26. 26. #pubcon Building An Action on Google
  27. 27. #pubcon Google Home Intent Fulfillment
  28. 28. #pubcon List of Intents in Google Home
  29. 29. #pubcon Building Out One Intent – Structure and Response
  30. 30. #pubcon Building Out One Intent – Example Response
  31. 31. #pubcon Specifying Phrase Types (the Define) We Called This the “Define” Section
  32. 32. #pubcon Specifying the “Execute” Phase With Q&A
  33. 33. #pubcon Connecting Google Home to DialogFlow.com in Test Mode
  34. 34. #pubcon Connecting Google Home to DialogFlow.com Settings
  35. 35. #pubcon Success in Updating a Draft Action
  36. 36. #pubcon Testing Your Draft Action
  37. 37. #pubcon Test Google Action “in Action”
  38. 38. #pubcon Example Text Inputs to diagflow.com
  39. 39. #pubcon Submitting Your App for Validation
  40. 40. #pubcon Rich Analytics Data is Available
  41. 41. #pubcon Definitely Enable Implicit Discovery
  42. 42. #pubcon Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge Thank You! Stone Temple Consulting sales@stonetemple.com @stc_corp (508) 879-0995