See the presentation that Matt Cutts debated in his SMX Advanced keynote! Impact of Google+ and Facebook on SEO. Eric is following up with Matt on the conclusions.
2. @stonetemple / + Eric Enge
First Off... Who Am I?
Co-author: The Art of SEO
CEO: Stone Temple Consulting
SEO
Social Media
Content Marketing
Twitter: @stonetemple
Google +:
+Eric Enge
+Stone Temple Consulting
3. @stonetemple / + Eric Enge
Study Goals
1. See what methods Google uses to discover
new content
2. See what “non-SEO” factors influence
ranking
6. @stonetemple / + Eric Enge
Methodology
• 14 articles created for each site
• Posted on each site
• Pages fully isolated – no links
• One signal generated per page
• No other signals generated
8. @stonetemple / + Eric Enge
Page Performance Tracked Over Time
• Searchmetrics used for tracking in many cases
• Log files checked to see what pages were
accessed
• Backlinks checked as well (WMT, Majestic, OSE)
• Corruptions did take place
– Some pages got links
– Some had Chrome visits
– Corrupted pages excluded from the results
11. @stonetemple / + Eric Enge
Additional Google Plus Observation
• Even the presence of this code:
– <script type="text/javascript"
src="http://apis.google.com/js/plusone.js"></scri
pt>
• Or use of the Google+ API:
– https://developers.google.com/+/api/
• may drive indexing!
23. @stonetemple / + Eric Enge
Summary
• Google+ drives Google indexing and ranking
within 4 or 5 days
• Facebook drives Google indexing and ranking
within 7 to 8 days
• Links often take longer!
• Bing did not show indexing and ranking
behavior
• Keywords were 3 words or longer in length
• Did not appear to drive “Head term” rankings
24. @stonetemple / + Eric Enge
Usage
• Definitely powerful way to create visibility for
content
• Definitely has rankings impact
– Especially long tail and chunky middle terms
• Shows some time of decay over time
• As an isolated signal, not “powerful enough”
• BUT, a powerful supplement to a traditional
SEO strategy