This overview of how to approach design from the Blue Zoo philosophy was given to The Pride on October 11, 2016.

1. All About
DESIGN

2. all about
DESIGN

3. ERIC HUBER
partner/chief creative officer
www.BlueZooCreative.com

4. Philosophy
on design

5. Philosophy
on design
Inspire someone,
somewhere
to do
something.

6. Philosophy
on design

7. Philosophy
on design

8. Philosophy
on design

9. Philosophy
on design

10. making creative
connections

11. making creative
connections
Creativity is just connecting things.
When you ask creative people how they did
something, they feel a little guilty because
they didn’t really do it, they just saw something.
~ Steve Jobs

12. making creative
connections

13. Why believe illogical
nature of bizarre
delusions?
“Because…the ideas I
had about supernatural
beings came to me the
same way that my
mathematical ideas did.
So I took them seriously”
~ John Nash, Jr., Nobel
Prize Winner Economics
making creative
connections

14. GESTALT
principles

15. 1. Simplicity
GESTALT
principles

16. 2. Continuation
1. Simplicity
GESTALT
principles

17. 2. Continuation
3. Closure
1. Simplicity
GESTALT
principles

18. 2. Continuation
3. Closure
4. Proximity
1. Simplicity
GESTALT
principles

19. 2. Continuation
3. Closure
4. Proximity
1. Simplicity
GESTALT
principles

20. 2. Continuation
3. Closure
4. Proximity
5. Figure/Ground
1. Simplicity
GESTALT
principles

21. School
Friends
Hobbies
Lifestyle
Religion
Location
Economic
Social Level
Resources
what shapes your
creative work

22. what shapes your
creative work
EVERYTHING!https://www.youtube.com/watch?v=ZyQjr1YL0zg

23. learn from the
masters
and hack them!
5,000 Hours
How about faster?

24. What’s Old is
new

25. What’s Old is
new

26. HOME ABOUT MODELS NEWS CONTACT
Lemon.
This Volkswagen missed the boat.
Donec molestie luctus ligula ac egestas.
Quisque id sollicitudin enim. Mauris sed
rutrum sapien. Cras ac mi et libero
tristique tempus. Mauris eget libero
euismod, pretium sapien dignissim,
aliquet turpis. Morbi faucibus tincidunt
laoreet. Nam ut fringilla ex, et dictum
Mauris eget libero euismod, pretium
sapien dignissim, aliquet turpis. Morbi
faucibus tincidunt laoreet. Nam ut fringilla
ex, et dictum tortor. Sed neque libero,
mollis a dictum ut, dignissim eu neque.
Morbi faucibus tincidunt laoreet. Morbi
faucibus tincidunt laoreet.
Morbi faucibus tincidunt laoreet. Morbi
Quisque id sollicitudin enim. Mauris sed
rutrum sapien. Cras ac mi et libero
tristique tempus. Mauris eget libero
euismod, pretium sapien dignissim,
aliquet turpis. Morbi faucibus tincidunt
laoreet. Nam ut fringilla ex, et dictum
tortor. Sed neque libero, mollis a dictum
ut, dignissim eu neque.

27. Look at more stuff.
Make more connections.
Design with a purpose.
P.S. Have fun!
last notes on
DESIGN

28. THANKS!
www.slideshare.net/erichuberusa