Online Landscape 2013 by DGtraffic Indonesia

1. ONLINE LANDSCAPE
PC & Mobile

2. Online Audience in Southeast Asia

3. Engagement Across Southeast Asian Audiences

4. Demographic Distribution of Southeast
Asian Audiences
15-24 years old ( 43%)
is the biggest audience
in Indonesia

5. DIGITAL AUDIENCE
BEHAVIOUR

6. Non-PC traffic in South-East Asia zooms
ahead, in excess of 20%

7. Social Networking Captures Large Share
of PC Screen Time in SEA

8. Males in the Region Spend More Time
Online than Women

9. Globally, Women are More Likely to Visit Family, Home, and Retail
Sites; Men Gravitate Towards Sports, Auto, and Technology

10. Device usage varies significantly by time of day
PC’s take up work hours, while tablets rule evenings

11. Facebook Mobile Users
Indonesia
the ages of 17 and 55 inclusive
11,000,000 - 12,200,000 people

12. SOCIAL
Media User

13. Social Media User in the World

14. Social Media User in the World

15. Social Media User in the World

16. Social Media User Info

17. Social Networking Category Captures the Largest Percentage of
Consumers’ Time in Southeast Asia

18. Social Media User in Asia
Despite this
recalibration, the
total number of
social media users
across the top
network in each of
our 24 Social,
Digital and Mobile
in Asia nations has
increased to 874
million, reflecting
18% growth

19. Social Media Penetration
the drop in
penetration across
mature markets has
been balanced by ongoing growth in
markets like India and
Indonesia, both of
which continue to see
social media usage
expand at impressive
rates

20. Top Social Networks by Country

21. Social Media User in Asia
Facebook
Twitter

22. Social Media User in Asia
G+
Youtube

23. Social Media in Asia
Mixx
Yahoo! Buzz
Renren
MySpace
Hi5
Delicious
Google+
Market Share Perc (2010 to 2013)
Digg
NowPublic
Pinterest
Twitter
Facebook
0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00%
Source: http://gs.statcounter.com

24. Top Social Media in Indonesia
Other
Mixx
Yahoo! Buzz
Vimeo
MySpace
Google+
LinkedIn
FriendFeed
NowPublic
Delicious
Tumblr
reddit
Digg
Pinterest
StumbleUpon
YouTube
Twitter
Facebook
0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00%
Market Share(2010 to 2013)
Source: http://gs.statcounter.com

25. Top Social Media in 2014

26. The Summary




Social, Video and Mobile will continue exceptional growth
Social media user keep growing especially in Asia
Google+ Will Dominate in 2014
Source :
1. Comscore
2. Digital Buzz
3. Social Bakers
4. etc