Ageable Aging2.0 Discovery presentation 3 Nov 2020
1. Welcome to Discover.
Designer in Residence Discovery - Alice, Ela & Ageable
Showcase partner - Whiteley Village
Alison Benzimra - Whiteley Foundation Manager
John Lamb BATA - Disability and Digital Exclusion
Jenny Marshall - Open Age
2. Welcome to Discover.
Discovery Workshop
Maggie Piggot - Open Age
Caroline Needham - London Rainbow
Sue Kirby - Whiteley Resident
9. Discovery is all about
understanding.
How can we learn as much as possible about people’s
lives & the challenges they face in order to design with care
14. What to learn first?
Desk based research
Reaching out to communities, join groups & hear stories
What do we know already? What exists now?
Universities & research studies
15. How can I get to the
the heart of the people
I am designing for?
18. What to learn first?
Start broad
Ask open questions
Giving people the chance to shift/refine focus
19.
20. Diversity & Scale.
Reaching out to a wide audience
(social/cultural/economic/race/gender)
Finding & recruiting participants
Making it as financially viable as possible
21. Stakeholder Mapping.
Map your stakeholders
Who are you designing for?
What/who are their networks and systems of support?
Who are the other stakeholders that make up the system?
23. What we know
Who are the key people and what are their needs and
motivations?
What are the key opportunities you are starting to see?
24. What we don’t know ?
Refined focus
Re-visit who your customer is
Insights > Personas
25. Checklist:
Do you feel like you have become a mini expert in the area
Do you understand the complexities of the subject?
Do you have a clear map of everyone’s challenges?
Are you itching to get to the next phase?
Are you starting to see patterns/common ground?
33. Let’s grab a cuppa.
Take a few moments to digest what we’ve listened to &
been inspired from.
34.
35. Dig Deeper
Ask some of those questions again to help uncover your
challenge and ‘dig deeper’. Challenge Assumptions,
understand the route cause, concentrate on learning about
the problem not the solution. What are the unknowns?
36. Discovery Research
Create a plan of research
What I know & What is still to discover?
What is there to learn and research first?
How might you go about this?
37. Sharing & Learnings
Let’s share how people are feeding back.
How have you found the session, what you took from it?
Can you share a little about your challenge - Dig Deeper -
Discovery research.