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Similaire à Building Brands for Real Estate Marketing
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Building Brands for Real Estate Marketing
- 1. Building Brands ! Marketing for Real Estate
- 2. ©2013 Torque brand strategy Torque Agile Marketing/Branding Process 4 BACKGROUND • Objectives • Offerings • Competition • Market presence • Sales process KEYS TO LEARN • Market landscape • Macro Trends • Target consumers, competitors, distribution channels, and technology • Customer need • Buying and purchase process • Opportunity • Customer tribe profiles • Go-to-market hypothesis AGILE TESTING • Pilot marketing objectives and strategy • Creative ideation • Low-cost pilot to test: - Tribes - Communication channels - Message and offer AGILE SCALING • Build on successes • Growth metrics • Growth Tribes • Growth media • Growth communication channels Discover » Focus » Launch » Build on Success Scale» MARKET INNOVATION • Innovate & Refine • Offer • Product • Message • Channel
- 3. 5 TAWANI E N T E R P R I S E S Torque Clients Served
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- 6. 7 Office ownership reduces costs, increases cash flow and enables appreciation in value.
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- 8. 55 W. Monroe marketing project 12
- 9. 8 X marks your spec suite.
- 10. At vero eos et accusamus et iusto dignissi- mos ducimui blanditiis praesentium volup tatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissi- mos ducimui blanditiis praesentium volup tatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi AT VERO EOS ET ACCUSAMUS ET IUSTO DIGNISSIMOS DUCIMUI BLANDITIIS PRAE- SENTIUM VOLUPTATUM DELENITI ATQUE CORRUPTI QUOS DOLORES ET QUAS MOLESTIAS EXCEPNT OCCAECATI CUPIDI. PROGRESS DEPENDS ON UNREASONABLE EXPECTATIONS. 4 At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi.At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi INDEPENDENT OWNERSHIP CREATES A SHORT CHAIN OF COMMAND...WITH CLI- ENTS AT THE TOP. At vero eos et accusamus et iusto dignissi- mos ducimui blanditiis praesentium volup tatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi. At vero eos et accusamus et iusto dignissi- mos ducimui blanditiis praesentium volup tatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi AT VERO EOS ET ACCUSAMUS ET IUSTO DIGNISSIMOS DUCIMUI BLANDITIIS PRAE- SENTIUM VOLUPTATUM DELENITI ATQUE CORRUPTI QUOS DOLORES ET QUAS MOLESTIAS EXCEPNT OCCAECATI CUPIDI. INDEPENDENT OWNERSHIP CREATES A SHORT CHAIN OF COMMAND... WITH CLIENTS AT THE TOP. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti- um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi.At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi THERE’S A RIGHT WAY AND A WRONG WAY OF DOING BUSINESS. WHENYOU’RE INDEPENDENT,THERE’S ONLY ONE WAY. At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti- um voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi.At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepnt occaecati cupidi IT’S NOT ALWAYS THE FIRST PERSON TO TALK THAT LOSES. IT’S OFTEN THE LAST PERSON TO LISTEN.
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- 20. 13 Thank You