Location Based Services Changes Everything
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How location based services are changing the way brands connect with consumers. An overview of the LBS market. How to optimize your Foursquare, Google Places Pages & and a detailed overview of CarZar and it's application within the automotive retail segment.
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Location Based Services Changes Everything
- 1. Location Based ServicesChanges Everything Why Brands, Consumers & Marketers Should Pay Attention Passionately Presented by Eric Miltsch
- 2. What are Location Based Services?
- 3. What’s It Used For?
- 4. Check-ins, Mayors & Venues
- 5. Badges, Specials & Rewards
- 7. Your New Home Page?
- 8. Why is LBS Important?
- 9. Why People Use LBS
- 10. Wait, What…?
- 13. Are Mobile Users Changing?
- 14. They Sure Are…
- 15. Why is LBS Important? Understand The Culture
- 16. Key Driver: Mobile Activity
- 17. New Channels Disrupt Old Next wave? Mobile & LBS Determine who See your site!
- 18. Google Places Pages – Who’s Playground? 22% of searches are Geo-targeted Only 7% claimed, 4% in Dec Coupons, reviews, pictures, Videos, keywords, categories
- 21. Google Places Pages: Offers
- 22. Why Design Is Important. Again.
- 23. Why Design Is Important. Again. What Would You Click On?
- 25. Claim Your Foursquare Venue
- 27. Total check-ins
- 28. Current Mayor
- 29. Edit profile
- 30. Venue Stats
- 31. Social reach
- 32. Time stamps
- 33. Gender breakdown
- 34. Age breakdown
- 35. Top visitors
- 38. How Your Customers Respond
- 39. 1st Location Based Photo Sharing App for the Automotive Market!
- 40. Social sharing to and from a targeted community
- 43. Cars
- 44. People
- 45. Locations
- 47. Ratings
- 48. Reviews
- 49. Leads
- 50. Sponsors
- 51. Clubs
- 52. Shows
- 57. Make Foot Traffic Accountable
- 58. Thank you! Eric Miltsch IT | Internet Director AuctionDirectUSA.com @AuctionDirect @emiltsch @CarZar_app http://about.me/eric-miltsch
Notes de l'éditeur
- Everything? Yes. Everything. The way consumer interact with brands. The way brands can leverage the social power of consumers. And, how we can rely on more creativity while creating even more accountability for our marketing efforts.
- location-based service (LBS): info/entertainment platform….used by mobile devices….via mobile networks….using the geographical position of the mobile device.
- Isaac Newton invented the concept of the doubly reflecting instrument – called “Sighting the object”It was used to measure the angle between the horizon & the sun to determine altitude – or the angle between the horizon & the moon to determine longitude – to ultimately determine their distance & location.
- Isaac Newton invented the concept of the doubly reflecting instrument – called “Sighting the object”It was used to measure the angle between the horizon & the sun to determine altitude – or the angle between the horizon & the moon to determine longitude – to ultimately determine their distance & location.
- Isaac Newton invented the concept of the doubly reflecting instrument – called “Sighting the object”It was used to measure the angle between the horizon & the sun to determine altitude – or the angle between the horizon & the moon to determine longitude – to ultimately determine their distance & location.
- Isaac Newton invented the concept of the doubly reflecting instrument – called “Sighting the object”It was used to measure the angle between the horizon & the sun to determine altitude – or the angle between the horizon & the moon to determine longitude – to ultimately determine their distance & location.
- Isaac Newton invented the concept of the doubly reflecting instrument – called “Sighting the object”It was used to measure the angle between the horizon & the sun to determine altitude – or the angle between the horizon & the moon to determine longitude – to ultimately determine their distance & location.
- Why is it important? This represents another huge shift in marketing, technology & consumer behavior in ways never experienced before – another cultural shift in the way consumers interact with a brands, their products & services and ultimately with each other.$21 billion market by 2015Driven by GPS & touch screen mobile phoneReaching critical mass with mobile commerce, social shopping and LBS enabled search
- Because it’s disruptive. Technology’s progress makes a entirely new performance trajectory.It’s changing the media & advertising world. (And ad agencies BTW are not equipped to handle this change)Hard to imagine, even more difficult to explain – but imagine how disruptive things would get if this was actually released?
- Now that would be disruptive.Imagine the impact a lightsaber on the weapons markets? Guns, knives, anything – obsolete.Kind of like what Steve Jobs intended with the introductions of the iPhone & iPad. Even worse, my Mother would probably tell me I couldn’t get one.
- Leaders?Niche trends
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- Why is it important? This represents another huge shift in marketing, technology & consumer behavior in ways never experienced before – another cultural shift in the way consumers interact with a brands, their products & services and ultimately with each other.$21 billion market by 2015Driven by GPS & touch screen mobile phoneReaching critical mass with mobile commerce, social shopping and LBS enabled search
- Why is it important? This represents another huge shift in marketing, technology & consumer behavior in ways never experienced before – another cultural shift in the way consumers interact with a brands, their products & services and ultimately with each other.$21 billion market by 2015Driven by GPS & touch screen mobile phoneReaching critical mass with mobile commerce, social shopping and LBS enabled search
- Consumer attention shifts. From 1 way to 2-way; stationary to mobile, search to social1st wave of LBS – mapquest, Google maps, Google earth
- Google owns the platform – they want you to look at their products. So, what better way to get people to use your platform than to drive people to your own product 1st – Google Places Pages is on its way to becoming just as important as your website as more people will wind up there searching
- Location specific, signed out, reviews, page description,
- Google owns the platform – they want you to look at their products. So, what better way to get people to use your platform than to drive people to your own product 1st – Google Places Pages is on its way to becoming just as important as your website as more people will wind up there searching
- Google owns the platform – they want you to look at their products. So, what better way to get people to use your platform than to drive people to your own product 1st – Google Places Pages is on its way to becoming just as important as your website as more people will wind up there searching
- Google Preview Example
- Why would you click here?
- Google Preview Example
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- Social Sharing continues to shape itself with the addition of the Foursquare “To-Do” button. The Facebook like button’s cousin.Design elements take into consideration the mobile user as well.
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- Do you really know how your customers are responding?
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