Everyone talks about innovation. But what is it? Everyone is developing apps. But will they gain traction in the marketplace? We all want to monetize our creations, but is there a recipe for success? Perhaps there is. And I presented a new model for evaluating our work at the Mobile Monetization Summit in Tel Aviv in December 2013

1. Innovation, apps, and the
monetization hexagon
What is innovation?
How does one use it?
Can we predict success?
Eric Reiss
@elreiss
Mobile Montetization Summit
Tel Aviv, Israel

3. Source: Financial Times, 6 October 2010

4. in·no·va·tion
noun
1 : the introduction of something new
2 : a new idea, method, or device

5. best prac·tice
noun
1 : best way of doing a thing
2 : a tested idea, method, or device

7. Best practices represent
short-term solutions.
Innovation builds
long-term success.

8. Three bad reasons to innovate
To differentiate your product/service
To be “original”
To satisfy your ego

13. Innovation ≠ invention

14. Experiment

15. Invention

16. Invention

17. Innovation
15 April 1912

20. There is only one reason to innovate…
to solve a problem!

21. Law of Innovation #1
If an innovation does not solve
a problem, it will create one.

22. Let’s look at mouthwash...

25. Law of Innovation #2
Problems do not exist in isolation.
Solutions often have unintended
consequences.

26. Enfield M1853
• Technological
• Social
• Political

27. Law of Innovation #3
Invention may be accidental.
Innovation is always planned.

28. Fact:
Innovators often break the established rules.

29. Law of Innovation #4
Innovators understand the rules.
This is the difference between
innovation and idiocy.

31. Law of Innovation #5
Intuitive solutions do not
need instructions.

36. Intuition
Instruction
Website
Driving a car
Barrier to entry
Low
High

37. Type of innovation
Incremental
Distruptive

38. R
eturn
OI
n
nvestment
“My problem is greater than the
effort needed to learn the system”

40. Best practice is not the same as
tradition or habit.

41. Innovation Lifecycle
Best practice
Innovation
Fashion
Progress
Best practice
Innovation
Habit
Invention
Old-fashioned
Time

52. Law of Innovation #6
Innovation almost always
represents the combination of
two well-known technologies to
create a new, useful synthesis.

54. A hexagon

55. Foundation

56. Platform
Quick wins
Foundation

57. Foundation
Platform
Quick wins
• Useful
• Affordable
• Easy to adopt

58. Foundation
• Business critical
• Addictive
• Intrinsic value
Platform
Quick wins
• Useful
• Affordable
• Easy to adopt

59. Platform
• Showcase
• Conduit
• Social system
Quick wins
Foundation

60. Platform
• Showcase
• Conduit
• Social system
Quick wins
Foundation
• Well-defined market
• Multi-channel capability
• Cross-channel conversions

61. Platform
• Incentives
• Rewards
• Cross-sales
Quick wins
Foundation

62. Platform
• Incentives
• Rewards
• Cross-sales
• Subscriptions
• Upgrades
• Scalability
Quick wins
Foundation

66. 13
6
7

67. Good things don’t happen to people who wait.
You have to go out and f*ucking earn them!

68. Platform
Quick wins
Foundation

69. “It’s amazing how much we can
accomplish when you don’t care
who gets the credit.”
Harry S. Truman

70. ‫שלום‬

71. You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mobil: (+45) 20 12 88 44
Twitter: @elreiss
er@fatdux.com
www.fatdux.com