The document presents "The monetization hexagon", a framework consisting of 6 factors for monetizing digital products and services: foundation, communication, concept, platform, environment, and recurring revenue. It provides examples of elements to consider under each factor such as making a product useful, affordable, and easy to adopt to build a strong foundation. The framework aims to help score different monetization strategies and provides a brief case study of applications scoring above 9 out of a maximum 18 points.

1. The monetization hexagon
Eric Reiss
@elreiss
UXcamp CPH
26 April 2014
Copenhagen, Denmark
A work in progress

2. A hexagon

3. Foundation
Com
m
unication
Monetization

4. Foundation
Com
m
unication
Monetization
Concept
Platform
Environment Recurring rev.
Conditions
Quickwins

5. Foundation
Com
m
unication
Monetization
Concept
Platform
Environment Recurring rev.
Conditions
Quickwins
• Useful
• Affordable
• Easy to adopt
• Business critical
• Addictive
• Intrinsic value

6. Foundation
Com
m
unication
Monetization
Concept
Platform
Environment Recurring rev.
Conditions
Quickwins
• Showcase
• Conduit
• Social system
• Well-defined market
• Multi-channel capability
• Cross-channel conversions

7. Foundation
Com
m
unication
Monetization
Concept
Platform
Environment Recurring rev.
Conditions
Quickwins
• Incentives
• Rewards
• Cross-sales
• Subscriptions
• Upgrades
• Scalability

11. 6 7
13

12. Successful apps
(and probably other service offerings)
seem to demonstrate scores above 9-10.
There is no such thing as a ”perfect score” of 18.
Play with this yourself
and see if it works for you, too.

13. Tak!

14. You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mobil: (+45) 20 12 88 44
Twitter: @elreiss
er@fatdux.com
www.fatdux.com