Understanding the social era can help your startup.

1. Catchy Title Here
How understanding the social era
can help your startup

2. 1.
Foundations
2.
How Social Can Help Us
3.
How Social Can Revolutionise
4.
Drinks

3. http://bit.ly/GCPaZB

4. The power lies in the creation of self-organised
communities of like-minded people

5. ...We grew up with the Internet and on the Internet. This is whatWe, the us
makes
different; this is what makes the crucial, although surprising from your point of
Web Kids
view, difference: we do not ‘surf’ and the internet to us is not a ‘place’ or
‘virtual space’. The Internet to us is not something external to reality but a part
of it: an invisible yet constantly present layer intertwined with the physical
environment. We do not use the Internet, we live on the Internet and along
it. If we were to tell our bildnungsroman to you, the analog, we could say there
was a natural Internet aspect to every single experience that has shaped us.
We made friends and enemies online, we prepared cribs for tests online, we
planned parties and studying sessions online, we fell in love and broke up
online. The Web to us is not a technology which we had to learn and which we
managed to get a grip of. The Web is a process, happening continuously and
continuously transforming before our eyes; with us and through us.
Technologies appear and then dissolve in the peripheries, websites are
built, they bloom and then pass away, but the Web continues, because we are
the Web; we, communicating with one another in a way that comes naturally
to us, more intense and more efficient than ever before in the history of
mankind...
http://bit.ly/FQlJND

6. Tell people
so they can
buy it and
then tell
everyone
else!
Stop
shouting!

7. Adding Social Media
1. Listen
2.
5. Measure
Strategise
3.
4. Manage
Implement

8. Culture eats strategy
Culture Eats Strategy for Lunch

9. Zappos
• Alan Moore

10. Craft “why” people should care

11. A recommendation from a friend would
make 71% of people more comfortable
with a product or service – more so than
advertising (15%) or even personal
experience (63%)
MediaLab

14. Customer Customer
Social Social
Lifetime Customer Referral
Landscape Customer
Value Value
“The Social Web is distributing influence beyond the customer
landscape, allocating authority amongst stakeholders, prospects, and
peers.” – Brian Solis

17. The most responsive
company in the world
1.
Decisions are effortless
3.
Democratic
2. Better decisions faster

21. 1.
Communities
2.
Culture
3.
New Business Models
4.
Drinks

22. Thank You!
Eric Swain
Gather and Throw
eric@gatherandthrow
@ericswain

23. Credits – images, docs and stats
Man in mask with gun – Julian Povey: http://www.flickr.com/photos/jpovey/5912287632/
Everything is Marketing – Hugh McLeod: http://www.gapingvoidart.com/everything-marketing-p-1917.html
Crowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/
We, the Web Kids – Piotr Czerski: http://pastebin.com/0xXV8k7k
Shouting boy by fotologic: http://www.flickr.com/photos/fotologic/242616844/
Big Sandwich: Unknown
Jetfighter by familymwr: http://www.flickr.com/photos/familymwr/4929686927/
MediaLab study: http://www.buzzador.com/pressdocuments/Wheres_Debbie_MediaEdge.pdf
Clown Collective by LisaBK: http://www.flickr.com/photos/lisabk/3354010301
For further reading for new business model discussions:
The New Capitalist Manifesto by Umair Haque : http://www.amazon.co.uk/New-Capitalist-Manifesto-Building-
Disruptively/dp/1422158586
No Straight Lines by Alan Moore : http://www.no-straight-lines.com/