I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools

I Am Not A Robot
How to Handle Multiple
Social Media Accounts
with Social Media Tools
@EricTTung erict.co/TulsaRobot #SMTulsa

Before We Get Started…
• Download the Presentation:
– erict.co/TulsaRobot
• Tweet Questions:
– #SMTQ and/or #AskSMTulsa
• Live Tweeting:
– @EricTTung (and follow me!)
– #SMTulsa

Hi!
• Social Media Manager
at BMC Software
• Started on Facebook
in 2005 (at UT)
• Private Invite to
Google+
• Administered over
100 Twitter Handles
• 50 Facebook Pages
• 25 LinkedIn &
Google+ Company
Pages

What We’re Gonna Talk
About
• Smarter Content Curation
• Smarter Content Distribution
• Smarter Ways of Measuring
Social Impact

Users who tweet
between
10 and 50 times per
day have more
followers on
average
than those that
tweet more or
less frequently.
The "peak”…is at
about 22 tweets
per day.
-
http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx

“As brands
tweet more, the
total number of
Retweets only
continues to
increase.
Response Score
continues to
increase as
more Tweets are
made.”
http://tracksocial.com/blog/2012/10/optimizing-twitter-engagement-part-2-how-frequently-to-tweet/

Curate Smarter
• Step 1. Build Twitter Lists
(Lots of them)
• Step 2. Automate Curation
• Step 3. Automate Social
Interaction

Building Twitter Lists
• Click “Add or remove from
lists”
• Create lists for industries,
subjects,
experts,
inspiration,
quotes, fun,
friends
• Make Lots.

Groups Imported
From Twitter
Group Members
Most RT’ed Tweets

• Free
– 1 Twitter Profile
• Business+ ($34.99/mo)
– 12 Twitter Profiles
– 4 Team Members
• Corporate ($139/mo)
– 20 Twitter Profiles
– 12 Team Members

Automatically Creates Virtual Paper based on
Tweets of people you follow

• Then Auto-Tweets the paper.li
• And people love seeing
themselves…

From Dan Zarrella…
http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx

• Free
• Pro ($9/mo)
– Your Ads
– Email Newsletters, Export to RSS
– Custom Branding & Domain
– Add Collaborators
– Google Analytics

Takes a Social Trigger and creates another Social Effect

• Real-World Inputs & Outputs
• Every time a blog gets a new
comment, turn a light on:
• When different blogs update,
change light colors:

What’s The Difference?
Cost Free Free, $15, $49, $99
Services 71 Channels 239 Web Services
Recipes/Zap
s
Unlimited 5, 20, 50, 125
Ease of Use Easier More Technical

SMARTER CONTENT
DISTRIBUTION

Smarter Content
Distribution
• 1. Automate where you can.
• 2. Schedule, schedule,
schedule.
• 3. Cross-channel content
promotion.
• 3. Check Analytics, Repeat.

• 1. Select Schedule Times

• 2. Write Tweets…
• 3. Tweets Auto-Schedule

• 4. Basic Analytics…
• 5. Chrome Extension…
Automatically grabs page title and URL…
Twitter.com adds Buffer Retweet…

• Free
– 10 Posts in Buffer
• Awesome Plan ($10/mo or $102/yr)
– Unlimited Posts
– 12 Profiles (Twitter, FB, FBPage, V
– 2 Team Members
• Business Accounts ($50, $100,
$250/mo)
– 25, 50, 150 Accounts
– 5, 10, 25 Team Members

Custom Link Shortener

• Registered Domain through
• Add Domain via Advanced
Settings

• Free
• Business
– “Request a Demo”
– http://www.enterprise.bitly.com/

• 1. Replacing Tweeted URLs
• 2. The Share Bar
• Name, Photo, Social Links, RSS,
Follow/Like
• 3. Analytics

• Free
– Real-Time and 14-Day Analytics
• Influencer ($7/mo)
– Unlimited Analytics
– Deep Analytics: Categories,
Formats, Timing

MEASURE SOCIAL IMPACT
SMARTER

Measure Social Impact
Smarter
• On-Blog Social Sharing
• Promote Cross-Channel

Learn the Difference
• Follow Buttons…
– Follow on Twitter
– Like on Facebook
• Sharing Buttons…
– Share This Post on Reader’s
Twitter/Facebook

• Sharing Buttons

http://www.sharethis.com/blog/bye-bye-old-dashboard-say-hello-to-your-new-social-analytics-dashboard/#sthash.RM9gAGI4.dpbs

• Sharing Button Options

Check Social Sharing
#BlogElevatedQ @EricTTung erict.co/blogelevated

• Scheduling
• Social Analytics

• Standard ($39/mo)
– Social Inbox, Monitoring,
Publishing
– CRM Tools, Reporting
– Manage 10 Profiles
• Deluxe ($59/mo)
• Premium ($99/mo)

• Gauge social influence

• LOTS of Demographic Data –
“Media Kit”

• Pick a Name
• Prizes

• Extra Entries

• Timing…
• Embed the HTML
• Or Install a Facebook App

• Free
– Unlimited Giveaways
– Embeddable Anywhere
• Blogger
– Prize Photo Slideshow
– Pinterest Followers & Pins
• Business
– No Rafflecopter Branding
– Viral Entries

Thank You
Slide Deck:
erict.co/blogelevated
Eric T. Tung
Eric@EricTTung.com
www.EricTTung.com
text “EricTTung” to 50500
for an sms business card

I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools

Similaire à I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools (20)

Plus de Eric T. Tung

Plus de Eric T. Tung (10)

Dernier

Dernier (17)

I Am Not A Robot: How to Handle Multiple Social Media Accounts with Social Media Tools