Contenu connexe
Similaire à The businesstriangle presentation_v3 (20)
The businesstriangle presentation_v3
- 1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
The Business Love Triangle- Smartphones,
Gamification, and Social Collaboration
Michele Snyder, Sr. Principal Usability Engineer Mobile User Experience
Lynn Rampoldi-Hnilo, Director of Mobile User Experience
- 2. Program Agenda
• Gamification Meets Business
• The Smartphone – A Gamification Match
• 5 Mobile Gamification Design Principles
2 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
- 3. What is Gamification?
Gamification goes
beyond just making
applications fun; it
consists of using game
3 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
consists of using game
techniques and
elements in non-game
contexts
- 4. A Rising Market
• 62% Consumer
Apps
• 38% Enterprise
Apps
4 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
- 5. Benefits of Gamification in the Work Place
• Increase user engagement
• Influence user behavior
• Boost user adoption and loyalty
• Increase ROI
5 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
• Energize employees
• Drive performance
• Identify leaders
• Motivate teams
- 6. Going Beyond Desktop – The 24/7 Game
• Many enterprise companies
start with mobile platforms when
gamifying applications
• Gamification should extend
across platforms and motivate
6 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
across platforms and motivate
workers wherever they are
- 7. Social Networking – The Communication Game
•Social networking is important for those in the
7 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
•Social networking is important for those in the
field to keep up with what is going on
•One-stop-shop for all sources of information
•Becoming a normal form of communication “People are more likely to respond
on Facebook than to phone calls.”
– Magazine Editor, Sweden
- 8. The Mobile Worker
• Everyone is a mobile worker today
• Need to keep business moving
– Monitor progress
– Know what is coming up next
8 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
– Know what is coming up next
– Give updates and enter new information
– Perform necessary actions
• Almost all workers have their own
personal mobile device
- 9. Smartphone Characteristics- A gamification match
• Intimate connection with personal device
• Time sensitive devices
• Optimized for rich graphical information
• Real time
9 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
- 10. 80% of current gamified applications will not meet their
intended business objectives due to bad design.
“The focus is on the obvious game mechanics, such as points,
badges and leader boards, rather than the more subtle and more
important game design elements, such as balancing competition
10 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
important game design elements, such as balancing competition
and collaboration, or defining a meaningful game economy.”
Brian Burke
Research Vice President, Gartner
- 11. 11 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
- 12. Principle # 1- Pick One motivational factor
12 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
- 13. Principle # 2-Include analytics that compliment
the business goal you are gamifying
13 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
- 14. Principle # 3- Keep it simple
Mobile Expense
95%
On Time Saving
You’re on it!
48%
14 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
- 15. Principle # 4- Incorporate collaboration and
social elements
15 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
Teochew
- 16. Principle #5-Leverage mobile device
capabilities as part of the gamification strategy
16 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8
- 17. 17 Copyright © 2012, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 8