Fun informal speech that I present to a few hundred undergraduates each term.

1. Personal Branding Erika Penner HR Professional MBA / Masters in Conflict Resolution

3. Where do I start?

4. How do I showcase my personal brand to potential employers?

5. How do I choose the right internship or career path?

7. Elements of a Personal Brand Personal Image Personality Competencies “The Differentiator”

8. How to Start Personal BrandingCreate a Unique Value Proposition Based on your personal goals: Consider your strengths and what you want to project to potential employers Write a 15 word (or less) description of yourself “HR professional with superior cross-cultural communication skills and extensive experience in employee training and development”

10. Social Media

11. Portfolio

12. Interview All three need to send an honest, consistent message to your potential employer.

14. Length: 1 page is desired, 2 pages max!

15. Format: Highlight experiences in order of importance (I recommend: education, internships, then projects and affiliations last)

17. The Cover Letter Brevity is of utmost importance. (Remember the 30 second rule) 3 Paragraphs maximum! Highlight your differentiator (with 1-2 examples) of what you would add to this particular organization. Address concerns that they may have when looking at your resume (gaps, lack of experience) Show your personality, but remain professional

18. Social Media Tips The 4 Steps to Personal Branding using social media (Me 2.0, 2009) www.personalbrandingblog.com Discover your Personal Brand Create your Personal Brand Communicate your Personal Brand Maintain your Personal Brand

20. The recruiter willgoogle your name. Know what comes up and set a google alert.

21. Set your boundaries and stay true to them.

23. Start early! The majority of your time should be spent thinking about the most effective way to display yourself.

25. Read Job Descriptions. Look for positions that will highlight your strengths.

26. Have an open mind! Working for the right company may be more beneficial that having the right job.

28. Use your contacts: Acquaintances, Professors, Classmates, Friends, Family.

29. Companies often have their own career website.

31. Know about the company. Have questions to ask that refer to your knowledge.

32. Make eye contact

35. Be comfortable, prepared and clear on appointment details

36. Expect the question: “Tell me about yourself.”

38. Resources http://www.careerealism.com/ http://personalbrandingblog.com/ Me 2.0 By Dan Schwabel My Info penner@uoregon.edu penner.erika@gmail.com