this draft design brief was produced by the client team 12 located in Montreal, Canada for the design team 10 located at Seoul, UK for the Global Studio 2013: Re-imagining a Folklore project

1. PRELIMINARY
DESIGN BRIEF
Bellefleur Gauthier, Leah
Charbonneau, Juliane
Croteau, Dominique
Cyuzuzo, Nadine

2. PROJECT OVERVIEW
Winter in Quebec
The winter season plays a big part of quebec culture.
Although we have four seasons, more than half of the
year is dedicated to the winter season.
Many rituals and activities were created to occupy
and entertain people during the cold winter months.
Examples of winter activities that could be considered
as «traditional»:
ice
skating
ice
hockey
making
snowman
bulding igloos
and castles
with snow
snowball
fights
digging tunnels
in the snow
sliding on
toboggans

3. PROJECT OVERVIEW
In the past, kids used to play outside in the wintertime.
Today, this tradition is being lost and children tend to
interact less with others, becoming more sedentary
when it comes to playtime.
OBJECTIVE
encourage children
to have a new
appreciation for
winter
revisiting
playful
outdoor
activities
replace the
negative feeling
related to this season
(too long, too cold,
too harsh)

4. PROJECT SCOPE
The developed concept should adress:
Children of
7 to 10 years old
living in cities
with small to
medium backyards
OR
access
to a park

5. EXPECTATIONS
1
Encourage and give back some interest for exterior winter activities.
2
Encourage exchanges and bring kids together.
-Rediscover the pleasures associated with playing outside
-Give a new appreciation for the winter season
OUR RESOURCES
We have three workshops: wood, metal, plastic
We also have access to laser cutting and sewing machines

6. THANK YOU!
Bellefleur Gauthier, Leah
Charbonneau, Juliane
Croteau, Dominique
Cyuzuzo, Nadine